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Keynote Speakers

Petra Thomas, forum anders reisen, QF.jpg Petra Thomas is a professional in sustainable tourism management with extensive experience in product development, management, marketing, public relations, CSR and criteria development for responsible tour operating. Finishing her studies in archaeology and art history, she started to work in adult education institutions like museums and private academies conducting courses on art history and social impacts of art. She has also worked for a tour operator specializing in tours for small groups with the focus on social and ecological aspects. From 2010 to 2014 she was the Chair of the Board of Forum Anders Reisen – a business association of more than 130 tour operators promoting gentle forms of tourism based on sustainable development. Since 2015 she has been working as General Director of the Forum Anders Reisen, whose members have committed to comply with a comprehensive set of criteria, monitored through a CSR process. 

xavier-font_DSC_1818.JPGDr Xavier Font is an expert in responsible tourism marketing, with extensive experience in industry and government training on all aspects of sustainable tourism production and consumption. He is the most published academic in the world in sustainable tourism certification, having consulted on this subject for UNEP, UNCTAD, UNWTO, IFC, EC, VisitEngland, Fáilte Ireland, WWF and the Travel Foundation amongst others. He has conducted over 80 courses for businesses on how to market and communicate sustainability, analysed 100s of websites and conducted sustainability communication audits and experiments, much of which is gathered in He is a full time member of staff at Leeds Beckett University, UK, and co-director of the International Centre for Responsible Tourism.