TT 18




Click here to download Programme & Information: Programme & Information.pdf

Tuesday, 19th June 2018 - Think Tank XVIII Welcome

Think Tank XVII Welcome reception

Time Programme Venue

18.00 – 19.00

Drinks & snacks
Welcome by the Chair of BEST EN and the Host

Lucerne University of Applied Sciences - Economics, Zentralstrasse 9, Oase (5. Floor)


BEST EN Group Dinner
(optional; not incl. in conference fees)



Wednesday, 20th June 2018

Full-day conference at Lucerne University of Applied Sciences and Arts

Time Programme Venue


Registration & Coffee

Lucerne University of Applied Sciences - Economics, Zentralstrasse 9

09.30 – 10.30

Opening and introduction to BEST EN
BEST EN Chair – Gianna Moscardo
Welcome from the host

  • Juerg Stettler, Head of Institute of Tourism
  • Fabian Weber, Institute of Tourism

Room 3.22 (3rd floor)


Keynote: Dr. Martin Lohmann
“Customer Value of Holiday Tourism -
a Key Issue of Sustainability”





Concurrent Paper Sessions



Paper Session 1A. Sustainability Communication
Chair: Dr. Fabian Weber

Alan Pomering & Gary Noble:
Airline voluntary carbon offset programmes: Just how serious are airlines on selling more sustainable tourism mobility?

Elias Butzmann & Christina Tölkes:
The Munich Streetlife Festival: A case study on a green event – sustainability communication for behavioural change?

Muhammad Ishtiaq Ishaq:
The Green Brand Equity in Hospitality Industry: A Scale Development and Validation Study

Martin Balas & Wolfgang Strasdas:
Certification as a tool to identify sustainable tourism products – A comparative assessment of the quality of sustainable tourism certification schemes for businesses in Germany

Sven-Olaf Gerdt, Elisa Wagner & Gerhard Schewe:
Communication of Sustainability Efforts in the Hospitality Industry – How do the true champions act?

Room 3.22 &
Room 3.54
(3rd floor)



Paper Session 1B.
Sustainability in the Accommodation Sector
Chair: Dr. Karen Hughes

Stefan Raich:
Hot stories: Contextual influences on consumer behaviour. The effects of visual interventions on the guests’ usage of heatings in hotels.

Annkathrin Weiss & Matthias Straub:
Sustainable Experience: Innovative ways of sustainable communication in the hotel industry

Hannes Antonschmidt & Dagmar Lund-Durlacher:
Can direct communication at the point of consumption reduce the attitude-behavior Gap regarding food waste in hotels?

Niki Glen & Kevin Mearns:
Defining Small Accommodation Establishments: employing useful categories

Kevin Mearns:
Advocating the utilisation of visitor book inscriptions to determine visitor satisfaction: the case of the Mnemba Island Lodge, Zanzibar.

Room 3.22 &
Room 3.54
(3rd floor)

14.00 -15.00

Gianna Moscardo: Brainstorming Issues for Workshops

Room 3.22

15.00 – 15.30

Coffee break


15.30 – 16.30

Workshop Activities Commence

Room 3.22 &
Room 3.54
(3rd floor)


Optional: Evening Cruise on Lake Lucerne

Cost: 25.00 CHF per Person

17.12 – 19.05

Cruise on a nostalgic steamboat on Lake Lucerne with scenic views



Thursday, 21st June 2018

Field Trip

Time Programme


Meet at Inseli (near Train Station)


Departure by Coach
Traveling with Coach to Sörenberg through the unique Nature of the UNESCO Biosphere Entlebuch


Arrival Sörenberg


Cable Car to Rossweid



  • Christian Ineichen, Vice Director UBE
    Entlebuch Unecso Biosphere Reserve: Sustainable Tourism & Mooraculum


Stakeholder discussion:

  • Christian Ineichen, Vice Director UBE
  • Ueli Mattmann, Sales Tourism UBE
  • Representatives of tourism businesses (contacted)

12.00 – 13.00

Swiss Lunch in the Restaurant Rossweid

13.00 – 15.00

Think Tank Workshop


Guided Site Tour (1h walk)
The Rossweid is located in the midst of wonderful moorlands. With a local expert we have the chance to learn more about this very special biosphere.
Please bring warm clothes (rain jacket), good hiking shoes and sun protection.


Departure Sörenberg


Arrival in Lucerne


Friday, 22nd June 2018

Full-day conference at Lucerne University of Applied Sciences and Arts

Time Programme Venue

08.30 –9.30

Concurrent Paper Sessions



Paper Session 2a: Destination Sustainability Issues
Chair: Dr. Wolfgang Strasdas

Kristof Tomej:
Socially Inclusive Holidays with Sighted Guiding: Motivations for Participation and their Marketing Implications

Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi:
The role of research-based evidence in destination marketing and management

Chi Thi Lan Nguyen:
Corporate Social Responsibility for Inbound Tour Operators in Vietnam: Perception and Reality and introducing Travelife Certification for the Travel Sector

Emma Pearse & Felicite Fairer-Wessels:
Sustainable tourism products and services: Development of precincts for sustainable urban tourism

Tina Šegota:
Deconstructing mass tourism with “upscale, all-year-round” tourism: local residents’ perspective on mechanisms for mitigating seasonality

Room 3.22 &
Room 3.54
(3rd floor)

Paper Session 2b: Sustainable Management
Chair: Dr. Juerg Stettler

Julia Albrecht:
Visitor management in protected areas
Fordred, Claire & Mearns, Kevin:
Resilience thinking used as a sustainable tourism marketing tool for protected areas

Umberto Martini, Federica Buffa, Sandra Notaro, Nicola Zeni & Pier Luigi Novi Inverardi:
Community participation and stakeholder engagement in natural resource management. Opportunity for co-creation of sustainable tourism products

Peter Varga, Petar Zivkovic, Marie Astrid Rouger & Lohyd Terrier:
Sustainability from a religious perspective: Muslim Hosts’ Religious Perceptions on Western Tourism.  The case of Gili Trawangan, Indonesia

Room 3.22 &
Room 3.54
(3rd floor)

9.30 – 10.30

Workshop groups finalise their activities

Room 3.22 &
Room 3.54
(3rd floor)

10.30 – 10.45

Coffee break


10.45 - 12.00

Keynote: Dr. Rachel Dodds
“Marketing sustainable tourism products –
what tourism does well, and does badly.”

Room 3.22 (3rd floor)

12.00 - 13.30



13.30 – 14.00

Poster Presentations

Gianna Moscardo & Karen Hughes:
Connecting through Stories: Adapting Communication to create more sustainable tourism products

Niki Glen & Kevin Mearns:
The role of tourism associations in supporting sustainable tourism industries:  as study of N3 Gateway Tourism Association

Karen Hofman:
Using Delphi technique to identify experts’ opinion on conservation behaviours protecting the Great Barrier Reef

Katja Pasanen:
What to communicate about sustainability actions of Finnish holiday villa companies for Finnish and Russian consumers?

Astrid Frischknecht, Celiane Camargo-Borges & Celeste Wilderom:
Indigenous destination-development: Nudging key players to generate impact in sustainable tourism.

Ida Andersen:
SMTE’s use of Social Media and Sustainability

Pablo Pereira-Doel, Xavier Font & Candice Howarth:
Persuasive communication: an experiment on holidaymakers’ values, inconvenience and water conservation in hotel rooms.

Room 3.22 (3rd floor)

15.00 - 15.30

Coffee break


15.30 – 17.00

Gianna Moscardo: Workshop outcomes, Visioning and Think Tank Synthesis

Room 3.22 (3rd floor)


Conference Dinner at Esszimer

(refer to page 9 for more information about venue)


Conference Dinner, Silent Auction, and Outstanding Paper and Poster Awards

Esszimmer (Lucerne)


Conference dinner venue

The conference dinner will be held at a location called Esszimmer (“dining room”).
This former crane factory is located in the middle of Lucerne and is run by the cooking enthusiast Cornelia Capella-Steiner.
Esszimmer, Maihofstrasse 40, 6004 Lucerne,

How to get there:
Take the bus no. 22 or 23 at the train station in Lucerne. The bus departs every 7 minutes. Leave the bus at station “Weggismatt”. You will find the restaurant on the right hand side.

City of Lucerne
The city of Lucerne lies in the German-speaking part of the country and acts as a gateway to Central Switzerland. From the historic Ruetli Meadow and the perpetual snow on Mt. Titlis to Lucerne's landmark mountain, Mt. Pilatus, and the famous locations on the Lucerne Riviera, everything is within easy reach.

Lucerne is situated at the heart of Switzerland and is easy to get to by rail, air (around one hour from Zurich or Basel airport), boat and road (A2 / A4 motorways). See here for details of the best way to reach your destination from Zurich airport.

Public transport
By train:
Almost every Swiss town is connected to the train system. And, the system also coordinates with an extensive bus network so you can easily journey to the most out-of-the-way finds. Check the website for timetables SBB (Swiss Rail Company)
By bus:
Go to to find out the easiest way to get around by bus in the city of Lucerne.