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The actualization of sustainable travel and tourism is possible only if and when managers of tourist destinations and hospitality enterprises both value and know how to implement sustainable development principles and practices. This conference invites you to join the Business Enterprises for Sustainable Travel (BEST) Education Network in its important work of developing resources for educating present and future managers on the principles of sustainable development. By participating in the conference you will help outline:

  • a research agenda that
    • identifies the knowledge gaps in current research on sustainable tourism and
    • highlights topics that deserve more attention from researchers
  • and teaching materials that
    • will aid instructors in imparting a value for the principles of sustainability to their students and
    • will provide the resources to instructors to develop skills and knowledge needed to apply the principles.

You will be working with educators, researchers, consultants and practitioners of sustainable tourism to outline a research agenda and a model curriculum for the following subject area: Corporate Social Responsibility for Sustainable Tourism

The research agenda is designed to encourage further research and underpin endeavours on Corporate Social Responsibility and sustainable tourism.

The module will be designed for instructors of undergraduate courses related to the subject area as a supplement to current teaching materials. The objective is to define topics and outcomes related to sustainability that have not traditionally been addressed in these courses.

Each module will include text, discussion questions, a power point presentation, case studies, and reading materials. The completed module will contain sufficient material for at least eight hours of classroom instruction. Each module will be divided into several stand-alone sections so that instructors can select the segments that fit best into his/her course.

In the working break-out sessions as a participant you will be working to:

  • Define objectives and learning outcomes
  • Outline the contents of the module
  • Recommend readings and other sources of information on the topic.