TT 19



Keynote Speakers

Christina Bechmenn

As Senior Director for Strategy and Impact at the Adventure Travel Trade Association Christina leads cross-functional teams to create and deliver strategic solutions for destination partners, emphasizing the broad array of positive impacts adventure tourism can provide for environment, communities, wildlife, and business. Since 2004 Christina has worked in more than 30 countries focused on sustainable tourism projects. Her expertise includes designing and delivering projects that drive business growth, promote and expand adventure tourism in new markets, and gauge adventure tourism's impacts. She has also designed and led numerous industry research projects to engage investment in adventure businesses and support the overall expansion of the sector.

Christina earned a masters degree in Communication, Culture & Technology from Georgetown University and a masters in business administration focused on Entrepreneurship from American University. She began her career at KPMG in management consulting before launching her own adventure tourism consulting practice, XOLA Consulting, which she eventually sold. She went on to advise foundations such as the Bill & Melinda Gates Foundation and The Rockefeller Foundation on projects exploring systemic solutions to poverty, reconciling environment conservation goals with economic development objectives.

Personally, Christina is deeply committed to the potential of future leaders and enjoys mentoring graduate students who are working on projects focusing on Climate Change and Business, Social Entrepreneurship and Emerging Markets from Cambridge University, George Washington University, the University of California, San Diego and others.

Originally from Alaska, Christina now lives in San Francisco with her husband John and their son Jack. A frequent speaker and writer, Christina has been a featured speaker at sustainable tourism conferences around the world with numerous works published in the travel trade and popular press.

Second Keynote To be Decided