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RESOURCES: CASE STUDIES

Author : Stephen L. Wearing & Paul A. Cunningham
Section : International Cases in Sustainable Tourism Book Contributions
Year : 2013
Related Link : http://www.goodfellowpublishers.com/free...oura2.pptx

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publishers website. Following the link you can access the free of charge Powerpoint presentation on whale watching Kaikoura.

Synopsis and Learning Outcomes

Leading up to 2001, the international whale-watching industry was valued at over US$1 billion (Hoyt, 2001), and attracted over 9 million people annually. According to the International Fund for Animal Welfare (IFAW), by 2008, the number had grown to over 13 million people participating in over 119 countries and its economic value was estimated to be worth in excess of US$2.1 billion per annum in revenue (O’Connor et al., 2009:8). The WWK venture is one of the first whale-watching companies in this rapidly globalising field.

Internationally, the annual growth rate for whale watching exceeds that of tourism. The growth rate in five of the seven regions in of the world: Asia (17% per year), Central America and the Caribbean (13% per year), South America (10% per year), Oceania and the Pacific Islands (10% per year) and Europe (7%), provides evidence of the strength of this emerging industry (O’Connor et al., 2009). Based on this trajectory of growth, the IFAW suggests that whaling countries would benefit from switching to whale watching. Whale watching has become a valuable resource for tourism and the destination communities that are able to develop it. Kaikoura, located on New Zealand’s South Island, is one example of a community which has developed this activity and whose reputation as a whale-watching destination is growing.

Whale Watch Kaikoura (WWK) is New Zealand’s only marine-based whale-watching company, operating year round and offering visitors an exciting and up-close encounter with Sperm whales. WWK is an indigenous, 100% Maori-owned and operated venture in the small coastal town of Kaikoura. The company has played a vital role in rebuilding the local economy through the development of community-based tourism in Kaikoura. The company was founded in 1987 by local Maori to create jobs for local Maori and to establish an economic base for the Ngati Kuri community. It has since grown into a multi-million dollar ecotourism business. WWK has been successful in developing a business run by the local indigenous community while at the same time meeting the requirements and guidelines of ecotourism, including those related to whale watching. The profitability of WWK has enabled them to secure the Kaikoura Peninsula which has been occupied by Maori for about 1,000 years and which was at risk of being lost to overseas investors.

Many community-based ecotourism operators are working within a new politico-economic space created by the shared language of ‘sustainability’ and a more mainstream environmental agenda. Many of these groups are keenly aware of the relationships between environmental issues and tourism that have come to prominence, especially the interrelationships between humans and environmental risks. This case study examines the WWK from this perspective.

After completing this case study, learners should be able to understand:

  1. the way local ecotourism tourism ventures can meet the varying demands of sustainability, in terms of the way this term is conceived, applied and implemented into the management of such enterprises;
  2. the scope and scale of the economic, social, cultural and biophysical impacts of whale watching as a tourism activity in a variety of contexts;
  3. the relationship between whaling, whale-watching tourism and the natural environment; and
  4. the policies and industry-based initiatives related to whale watching as a sustainable tourism activity.

List of Articles
No. Subject Date
» WTTC case studies Whale Watch Kaikoura Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Stephen L. Wearing & Paul A. Cunningham 

Section: International Cases in Sustainable Tourism Book Contributions 

19 WTTC case studies Namibia’s Communal Conservancy Tourism Sector Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Joram Ndlovu 

Section: International Cases in Sustainable Tourism Book Contributions 

18 WTTC case studies Back to the Roots: Agritourism in India Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Nicole Häusler & Dörte Kasüske 

Section: International Cases in Sustainable Tourism Book Contributions 

17 WTTC case studies Zakynthos: Supply Chain Management and Customers’ Involvemen... Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Marianna Sigala 

Section: International Cases in Sustainable Tourism Book Contributions 

16 WTTC case studies Corporate Social Responsibility and the Sustainable Tourism ... Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Cynthia S. Deale 

Section: International Cases in Sustainable Tourism Book Contributions 

15 WTTC case studies Banyan Tree: Embracing the Environment, Empowering People Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Tanya MacLaurin & Michael Chiam Kah Min 

Section: International Cases in Sustainable Tourism Book Contributions 

14 WTTC case studies Accor Standing for Children’s Rights in Tourism Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Camelia Tepelus 

Section: International Cases in Sustainable Tourism Book Contributions 

13 WTTC case studies Tourism and the Great Barrier Reef: Healthy Reef, Healthy In... Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Chris Briggs, Gianna Moscardo, Laurie Murphy, Margaret Gooch & Brian King 

Section: International Cases in Sustainable Tourism Book Contributions 

12 WTTC case studies Montenegro: Wild Beauty Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Christian Baumgartner 

Section: International Cases in Sustainable Tourism Book Contributions 

11 WTTC case studies Planning for Sustainability: The Okavango Delta Management Plan Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Haretsebe Manwa 

Section: International Cases in Sustainable Tourism Book Contributions 

10 WTTC case studies Alpine Pearls: A Network Promoting Environmentally Friendly ... Nov 28, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Dagmar Lund-Durlacher, Anja Hergesell & Karmen Mentil 

Section: International Cases in Sustainable Tourism Book Contributions 

9 WTTC case studies Zakoura Foundation for Micro-Credit, Morocco file Oct 13, 2013

Zakoura Foundation for Micro-Credit, Morocco Community Benefit Award Winner 2009 The Zakoura Foundation has taken micro-credit loans and financial development in rural Morocco to a successful and sustainable level, which brings tourists a preserved and authentic experience and upl...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

8 WTTC case studies NatureAir, Costa Rica file Oct 13, 2013

NaturAir, Costa Rica Conservation Award Winner 2009 Founded in 1990 and purchased in 2001 by the Nature Group, NatureAir – a passenger airline based in San Jose, Costa Rica – is setting a global precedent by fully mitigating its fleet’s carbon footprint through high-impact local c...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

7 WTTC case studies Marriott International Inc, USA & Global file Oct 13, 2013

Marriott International Inc, USA & Global Global Tourism Award Winner 2009 Founded in 1927, Marriott International Inc is one of the world’s largest hospitality groups with over 3,000 lodging properties, 17 brands and more than 151,000 employees. The company’s sustainability go...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

6 WTTC case studies Grupo PUNTACANA, Dominican Republic file Oct 13, 2013

Grupo PUNTACANA, Dominican Republic Destination Stewardship Award Winner 2009 Punta Cana is the biggest tourism destination in the Dominican Republic, and the third biggest in the Caribbean, attracting more than 2 million visitors a year. What began as a hotel development in the e...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

5 BESTEN case studies Xanterra LLC: You Can't Save What Measure... Corporate Envir... file Oct 12, 2013

Case 3: Xanterra LLC: You Can't Save What Measure...Corporate Environmental Sustainability Xanterra is the USA’s largest national park concessioner, operating hotels, lodges, restaurants, retail, campgrounds and transportation systems in more than 20 locations, including: Grand Ca...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

4 BESTEN case studies Diablo Canyon Rural Planning Area file Oct 12, 2013

Case 2: Diablo Canyon Rural Planning Area Diablo Trust is a land management team that was initiated in 1993 by two farming families the Metzgers and the Prossers to provide a forum for the community to actively participate in land stewardship. The Diablo Trust is an innovative app...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

3 BESTEN case studies Tasting Arizona file Oct 12, 2013

Case 1: Tasting Arizona Tasting Arizona is a consortium of tourism, non-government, indigenous, farming, education, community, festival and food organizations that aim to provide ‘local flavor’ to customers in Arizona (see Table 1). Tasting Arizona began as a series of workshops h...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

2 BESTEN case studies Innovation for Sustainable Tourism Case Studies file Oct 12, 2013

Introduction to the Case Studies BEST EN TTVII hosted an industry forum facilitated by BEST EN Committee Member, Dr. Deborah Edwards in which three local practitioners from Arizona described their sustainable tourism products, how they deal with the barriers to innovation and how ...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

1 BESTEN case studies Early BEST Case Studies file Oct 10, 2013

Early BEST Case Studies Business Enterprises for Sustainable Travel, an initiative of The Conference Board in association with the World Travel and Tourism Council, developed a series of case study publications. These highlight successful business practices utilized by travel and ...

Author: Business Enterprises for Sustainable Travel (BEST) 

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