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RESOURCES: CASE STUDIES

Author : Marianna Sigala
Section : International Cases in Sustainable Tourism Book Contributions
Year : 2013
Related Link : http://www.goodfellowpublishers.com/free...gers2.pptx

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publishers website. Following the link you can access the free of charge Powerpoint presentation on Zakynthos.

Synopsis and Learning Outcomes

This case study examines the collaborative sustainable practices adopted by three vertically integrated and sister organisations, namely: Ionian Eco Villagers, Nature World Travel and Earth, Sea & Sky. The organisations are located in Zakynthos and aim to promote tourism development, while simultaneously protecting the marine life of the island. The analysis and examples of the case study explain how organisations can design, control, promote and provide a holistic sustainable tourism experience that creates shared value for all stakeholders involved by exploiting two issues: a) the vertical integration of the organisations through the tourism supply chain; and b) the creation of a stakeholders’ network (including tourists, partners, suppliers, locals, volunteers, NGOs etc.) for developing collaborative sustainable practices. In analysing these approaches, the case study builds on theories related to: sustainable management based on a supply chain approach; shared (social, economic and environmental) value creation; and managing customer/people’s behaviour and contributions towards sustainability. Finally, the case study discusses the affordances of social media to further enrich and expand the sustainable practices of the organisations at a global and wholly collaborative scale.

After completing this case study learners should be able to demonstrate:

  1. the importance of managing sustainability from a tourism supply chain perspective;
  2. the need to develop and nurture a stakeholder network for developing and implementing collaborative sustainable practices that create shared (economic, social and environmental) value to all stakeholders;
  3. the importance of tourist roles and behaviour in achieving and supporting tourism sustainability; and
  4. the affordances of social media to enrich, expand and nurture the sustainable collaborative practices of organisations as well as to further empower customers to get actively involved in sustainability.

List of Articles
No. Subject Date
20 WTTC case studies Whale Watch Kaikoura Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Stephen L. Wearing & Paul A. Cunningham 

Section: International Cases in Sustainable Tourism Book Contributions 

19 WTTC case studies Namibia’s Communal Conservancy Tourism Sector Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Joram Ndlovu 

Section: International Cases in Sustainable Tourism Book Contributions 

18 WTTC case studies Back to the Roots: Agritourism in India Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Nicole Häusler & Dörte Kasüske 

Section: International Cases in Sustainable Tourism Book Contributions 

» WTTC case studies Zakynthos: Supply Chain Management and Customers’ Involvemen... Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Marianna Sigala 

Section: International Cases in Sustainable Tourism Book Contributions 

16 WTTC case studies Corporate Social Responsibility and the Sustainable Tourism ... Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Cynthia S. Deale 

Section: International Cases in Sustainable Tourism Book Contributions 

15 WTTC case studies Banyan Tree: Embracing the Environment, Empowering People Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Tanya MacLaurin & Michael Chiam Kah Min 

Section: International Cases in Sustainable Tourism Book Contributions 

14 WTTC case studies Accor Standing for Children’s Rights in Tourism Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Camelia Tepelus 

Section: International Cases in Sustainable Tourism Book Contributions 

13 WTTC case studies Tourism and the Great Barrier Reef: Healthy Reef, Healthy In... Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Chris Briggs, Gianna Moscardo, Laurie Murphy, Margaret Gooch & Brian King 

Section: International Cases in Sustainable Tourism Book Contributions 

12 WTTC case studies Montenegro: Wild Beauty Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Christian Baumgartner 

Section: International Cases in Sustainable Tourism Book Contributions 

11 WTTC case studies Planning for Sustainability: The Okavango Delta Management Plan Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Haretsebe Manwa 

Section: International Cases in Sustainable Tourism Book Contributions 

10 WTTC case studies Alpine Pearls: A Network Promoting Environmentally Friendly ... Nov 28, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Dagmar Lund-Durlacher, Anja Hergesell & Karmen Mentil 

Section: International Cases in Sustainable Tourism Book Contributions 

9 WTTC case studies Zakoura Foundation for Micro-Credit, Morocco file Oct 13, 2013

Zakoura Foundation for Micro-Credit, Morocco Community Benefit Award Winner 2009 The Zakoura Foundation has taken micro-credit loans and financial development in rural Morocco to a successful and sustainable level, which brings tourists a preserved and authentic experience and upl...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

8 WTTC case studies NatureAir, Costa Rica file Oct 13, 2013

NaturAir, Costa Rica Conservation Award Winner 2009 Founded in 1990 and purchased in 2001 by the Nature Group, NatureAir – a passenger airline based in San Jose, Costa Rica – is setting a global precedent by fully mitigating its fleet’s carbon footprint through high-impact local c...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

7 WTTC case studies Marriott International Inc, USA & Global file Oct 13, 2013

Marriott International Inc, USA & Global Global Tourism Award Winner 2009 Founded in 1927, Marriott International Inc is one of the world’s largest hospitality groups with over 3,000 lodging properties, 17 brands and more than 151,000 employees. The company’s sustainability go...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

6 WTTC case studies Grupo PUNTACANA, Dominican Republic file Oct 13, 2013

Grupo PUNTACANA, Dominican Republic Destination Stewardship Award Winner 2009 Punta Cana is the biggest tourism destination in the Dominican Republic, and the third biggest in the Caribbean, attracting more than 2 million visitors a year. What began as a hotel development in the e...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

5 BESTEN case studies Xanterra LLC: You Can't Save What Measure... Corporate Envir... file Oct 12, 2013

Case 3: Xanterra LLC: You Can't Save What Measure...Corporate Environmental Sustainability Xanterra is the USA’s largest national park concessioner, operating hotels, lodges, restaurants, retail, campgrounds and transportation systems in more than 20 locations, including: Grand Ca...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

4 BESTEN case studies Diablo Canyon Rural Planning Area file Oct 12, 2013

Case 2: Diablo Canyon Rural Planning Area Diablo Trust is a land management team that was initiated in 1993 by two farming families the Metzgers and the Prossers to provide a forum for the community to actively participate in land stewardship. The Diablo Trust is an innovative app...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

3 BESTEN case studies Tasting Arizona file Oct 12, 2013

Case 1: Tasting Arizona Tasting Arizona is a consortium of tourism, non-government, indigenous, farming, education, community, festival and food organizations that aim to provide ‘local flavor’ to customers in Arizona (see Table 1). Tasting Arizona began as a series of workshops h...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

2 BESTEN case studies Innovation for Sustainable Tourism Case Studies file Oct 12, 2013

Introduction to the Case Studies BEST EN TTVII hosted an industry forum facilitated by BEST EN Committee Member, Dr. Deborah Edwards in which three local practitioners from Arizona described their sustainable tourism products, how they deal with the barriers to innovation and how ...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

1 BESTEN case studies Early BEST Case Studies file Oct 10, 2013

Early BEST Case Studies Business Enterprises for Sustainable Travel, an initiative of The Conference Board in association with the World Travel and Tourism Council, developed a series of case study publications. These highlight successful business practices utilized by travel and ...

Author: Business Enterprises for Sustainable Travel (BEST) 

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