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RESOURCES: CASE STUDIES

Author : Camelia Tepelus
Section : International Cases in Sustainable Tourism Book Contributions
Year : 2013
Related Link : http://www.goodfellowpublishers.com/free...ccor2.pptx

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publishers website. Following the link you can access the free of charge Powerpoint presentation on Accor.

Synopsis and Learning Outcomes

Accor, one of the leading global hotel operators represented in 90 countries all over the world, is a corporate leader on tourism sustainability. While the responsible operations of Accor cover a wide range of aspects, the purpose of this case study is to focus on the issue of protecting children from trafficking and sexual exploitation within the overall sustainability strategy of Accor. The company has a long history of engaging on child protection, being the first global corporation to formally join a voluntary Code of Conduct in 2002 and operating consistently at the forefront of the advocacy agenda on social responsibility in tourism.

The objective of the case study is to document Accor’s work on child protection over the last decade, explaining the corporate philosophy behind it and its theoretical fundaments and presenting the practices implemented into the company’s operations. This is done by highlighting a variety of instruments and measures that Accor has put in practice and the impacts they have had in strengthening the corporate brand and partnerships with a variety of stakeholders.

The main finding of the case study is that despite addressing one of the most challenging and highly sensitive topics within the tourism sustainability agenda, Accor has successfully identified appropriate internal and external communication procedures and expertise sources, allowing the company to become a pioneer, then a leading voice championing the protection of children’s rights as an integral component of the contemporary tourism sustainability agenda.

The case study draws from stakeholder theory and modern strategic social responsibility research, showing how Accor’s work with a wide range of stakeholders has allowed the company to innovate within a sustainable tourism niche that is less often addressed by large companies.

Upon completing the case study, learners will achieve an understanding of the challenges related to issues of child protection in tourism, and be able to explain:

  1. the risks that trafficking and sexual exploitation of children pose to a tourism company;
  2. the factors that should be taken into account when creating a company-wide strategy to prevent sexual exploitation and trafficking; and
  3. how a company can engage with a sensitive and potentially negative phenomenon in a way that will positively contribute to building its corporate sustainability brand.

List of Articles
No. Subject Date
20 WTTC case studies Whale Watch Kaikoura Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Stephen L. Wearing & Paul A. Cunningham 

Section: International Cases in Sustainable Tourism Book Contributions 

19 WTTC case studies Namibia’s Communal Conservancy Tourism Sector Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Joram Ndlovu 

Section: International Cases in Sustainable Tourism Book Contributions 

18 WTTC case studies Back to the Roots: Agritourism in India Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Nicole Häusler & Dörte Kasüske 

Section: International Cases in Sustainable Tourism Book Contributions 

17 WTTC case studies Zakynthos: Supply Chain Management and Customers’ Involvemen... Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Marianna Sigala 

Section: International Cases in Sustainable Tourism Book Contributions 

16 WTTC case studies Corporate Social Responsibility and the Sustainable Tourism ... Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Cynthia S. Deale 

Section: International Cases in Sustainable Tourism Book Contributions 

15 WTTC case studies Banyan Tree: Embracing the Environment, Empowering People Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Tanya MacLaurin & Michael Chiam Kah Min 

Section: International Cases in Sustainable Tourism Book Contributions 

» WTTC case studies Accor Standing for Children’s Rights in Tourism Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Camelia Tepelus 

Section: International Cases in Sustainable Tourism Book Contributions 

13 WTTC case studies Tourism and the Great Barrier Reef: Healthy Reef, Healthy In... Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Chris Briggs, Gianna Moscardo, Laurie Murphy, Margaret Gooch & Brian King 

Section: International Cases in Sustainable Tourism Book Contributions 

12 WTTC case studies Montenegro: Wild Beauty Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Christian Baumgartner 

Section: International Cases in Sustainable Tourism Book Contributions 

11 WTTC case studies Planning for Sustainability: The Okavango Delta Management Plan Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Haretsebe Manwa 

Section: International Cases in Sustainable Tourism Book Contributions 

10 WTTC case studies Alpine Pearls: A Network Promoting Environmentally Friendly ... Nov 28, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Dagmar Lund-Durlacher, Anja Hergesell & Karmen Mentil 

Section: International Cases in Sustainable Tourism Book Contributions 

9 WTTC case studies Zakoura Foundation for Micro-Credit, Morocco file Oct 13, 2013

Zakoura Foundation for Micro-Credit, Morocco Community Benefit Award Winner 2009 The Zakoura Foundation has taken micro-credit loans and financial development in rural Morocco to a successful and sustainable level, which brings tourists a preserved and authentic experience and upl...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

8 WTTC case studies NatureAir, Costa Rica file Oct 13, 2013

NaturAir, Costa Rica Conservation Award Winner 2009 Founded in 1990 and purchased in 2001 by the Nature Group, NatureAir – a passenger airline based in San Jose, Costa Rica – is setting a global precedent by fully mitigating its fleet’s carbon footprint through high-impact local c...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

7 WTTC case studies Marriott International Inc, USA & Global file Oct 13, 2013

Marriott International Inc, USA & Global Global Tourism Award Winner 2009 Founded in 1927, Marriott International Inc is one of the world’s largest hospitality groups with over 3,000 lodging properties, 17 brands and more than 151,000 employees. The company’s sustainability go...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

6 WTTC case studies Grupo PUNTACANA, Dominican Republic file Oct 13, 2013

Grupo PUNTACANA, Dominican Republic Destination Stewardship Award Winner 2009 Punta Cana is the biggest tourism destination in the Dominican Republic, and the third biggest in the Caribbean, attracting more than 2 million visitors a year. What began as a hotel development in the e...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

5 BESTEN case studies Xanterra LLC: You Can't Save What Measure... Corporate Envir... file Oct 12, 2013

Case 3: Xanterra LLC: You Can't Save What Measure...Corporate Environmental Sustainability Xanterra is the USA’s largest national park concessioner, operating hotels, lodges, restaurants, retail, campgrounds and transportation systems in more than 20 locations, including: Grand Ca...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

4 BESTEN case studies Diablo Canyon Rural Planning Area file Oct 12, 2013

Case 2: Diablo Canyon Rural Planning Area Diablo Trust is a land management team that was initiated in 1993 by two farming families the Metzgers and the Prossers to provide a forum for the community to actively participate in land stewardship. The Diablo Trust is an innovative app...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

3 BESTEN case studies Tasting Arizona file Oct 12, 2013

Case 1: Tasting Arizona Tasting Arizona is a consortium of tourism, non-government, indigenous, farming, education, community, festival and food organizations that aim to provide ‘local flavor’ to customers in Arizona (see Table 1). Tasting Arizona began as a series of workshops h...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

2 BESTEN case studies Innovation for Sustainable Tourism Case Studies file Oct 12, 2013

Introduction to the Case Studies BEST EN TTVII hosted an industry forum facilitated by BEST EN Committee Member, Dr. Deborah Edwards in which three local practitioners from Arizona described their sustainable tourism products, how they deal with the barriers to innovation and how ...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

1 BESTEN case studies Early BEST Case Studies file Oct 10, 2013

Early BEST Case Studies Business Enterprises for Sustainable Travel, an initiative of The Conference Board in association with the World Travel and Tourism Council, developed a series of case study publications. These highlight successful business practices utilized by travel and ...

Author: Business Enterprises for Sustainable Travel (BEST) 

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