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RESOURCES: CASE STUDIES

Author : Cynthia S. Deale
Section : International Cases in Sustainable Tourism Book Contributions
Year : 2013
Related Link : http://www.goodfellowpublishers.com/free...iott2.pptx

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publishers website. Following the link you can access the free of charge Powerpoint presentation on Marriott.

Synopsis and Learning Outcomes

This case study focuses on the corporate social responsibility (CSR) practices of Marriott International, Inc., one of the world’s largest lodging firms. The case discusses the ways that sustainable business concepts and procedures have been implemented into its strategies and operations, and emphasises its incorporation of CSR throughout its efforts. The company’s successful participation in extensive CSR activities consists of applying the sustainable practices of safeguarding natural and cultural heritage, demonstrating social and economic benefits to local people, and engaging in environmentally friendly operations. Marriott’s CSR efforts embrace three themes using the triple bottom line (TBL) approach to sustainability, expressed in the company’s core values as business, society, and environment (Marriott International, Inc., 2012). The company reports the social, economic, and environmental impacts of its sustainability efforts via the framework developed by the Global Reporting Initiative (GRI, 2013) and seeks to address the concerns of its varied stakeholders.

This case study briefly describes Marriott’s sustainability practices, focusing on CSR. After completing this case study, learners should be able to:

  1. define basic concepts of CSR and how a company can apply these in its internal practices as well externally with a variety of partners;
  2. describe the TBL approach to sustainability in lodging operations in terms of the interconnections between the economy, the natural environment and the social and cultural realms, and specifically CSR;
  3. explain best practices for CSR that can be implemented in lodging operations;
  4. identify opportunities and challenges and the give and take involved in balancing the TBL approach to practicing sustainability in lodging operations, particularly while embracing CSR throughout an operation; and
  5. suggest additional sustainability practices that would be useful and desirable in the future in lodging operations.

List of Articles
No. Subject Date
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Author: Stephen L. Wearing & Paul A. Cunningham 

Section: International Cases in Sustainable Tourism Book Contributions 

19 WTTC case studies Namibia’s Communal Conservancy Tourism Sector Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Joram Ndlovu 

Section: International Cases in Sustainable Tourism Book Contributions 

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The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

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Section: International Cases in Sustainable Tourism Book Contributions 

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The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Marianna Sigala 

Section: International Cases in Sustainable Tourism Book Contributions 

» WTTC case studies Corporate Social Responsibility and the Sustainable Tourism ... Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Cynthia S. Deale 

Section: International Cases in Sustainable Tourism Book Contributions 

15 WTTC case studies Banyan Tree: Embracing the Environment, Empowering People Nov 29, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

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Section: International Cases in Sustainable Tourism Book Contributions 

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The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

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Section: International Cases in Sustainable Tourism Book Contributions 

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The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

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Section: International Cases in Sustainable Tourism Book Contributions 

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The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased by Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publis...

Author: Christian Baumgartner 

Section: International Cases in Sustainable Tourism Book Contributions 

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The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Haretsebe Manwa 

Section: International Cases in Sustainable Tourism Book Contributions 

10 WTTC case studies Alpine Pearls: A Network Promoting Environmentally Friendly ... Nov 28, 2013

The case study has been published in the book International Cases in Sustainable Travel & Tourism and can be purchased from Goodfellow Publishers. To receive an exclusive 10% discount on the book enter the code BESTENGP at checkout when buying directly from the Goodfellow Publ...

Author: Dagmar Lund-Durlacher, Anja Hergesell & Karmen Mentil 

Section: International Cases in Sustainable Tourism Book Contributions 

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Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

8 WTTC case studies NatureAir, Costa Rica file Oct 13, 2013

NaturAir, Costa Rica Conservation Award Winner 2009 Founded in 1990 and purchased in 2001 by the Nature Group, NatureAir – a passenger airline based in San Jose, Costa Rica – is setting a global precedent by fully mitigating its fleet’s carbon footprint through high-impact local c...

Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

7 WTTC case studies Marriott International Inc, USA & Global file Oct 13, 2013

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Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

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Author: Tourism for Tomorrow Awards 

Section: WTTC Tourism for Tommorrow Awards Case Studies 

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Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

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Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

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Case 1: Tasting Arizona Tasting Arizona is a consortium of tourism, non-government, indigenous, farming, education, community, festival and food organizations that aim to provide ‘local flavor’ to customers in Arizona (see Table 1). Tasting Arizona began as a series of workshops h...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

2 BESTEN case studies Innovation for Sustainable Tourism Case Studies file Oct 12, 2013

Introduction to the Case Studies BEST EN TTVII hosted an industry forum facilitated by BEST EN Committee Member, Dr. Deborah Edwards in which three local practitioners from Arizona described their sustainable tourism products, how they deal with the barriers to innovation and how ...

Author: Jack Carlson & Deborah Edwards 

Section: Industry Forum Case 

Think Tank Topic: Innovation for Sustainable Tourism 

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Author: Business Enterprises for Sustainable Travel (BEST) 

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