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Author : Harald Pechlaner & Christopher Reuter
School/Work Place : Catholic University of Eichstätt-Ingolstadt, Germany
Contact : christopher.reuter@ku-eichstaett.de
Year : 2010

The state of Uttarakhand (in the Himalayas) in which the two case studies were conducted is trying to expand its already existing strength in the tourism sector as well. Tourism is estimated to make up for about 20% of GDP in Uttarakhand in comparison to 5,83% for India and the ITOPC (Indian Tour Operators Promotion Council) gives a figure of 16,7 million domestic visitors for 2006 in a state with approx. 8,5 million inhabitants (ITOPC calculations are based on numbers provided by the state government).

In general, the Himalayas (which make up a big portion of the state of Uttarakhand) have been considered one of the emerging markets in Asia with the highest potential for growth, alongside Sri Lanka, Laos and Vietnam (Shackley, 2006: 66). In Uttarakhand the mountains themselves are the biggest attraction, providing the backdrop for Adventure Tourism (mainly trekking and rafting) and of course pilgrimage (e.g. Haridwar and Chard Dham or the four holy shrines) and Yoga (including Rishikesh the “Yoga capital of the world”).

However, Singh (2007) has named several main problems for the tourism industry in Uttarakhand: (1) the state has not been developed as a destination brand and there are no coordinated marketing efforts (especially in the international market), (2) the infrastructure is only of low quality and (3) there are high taxes on tourism products. In order to tackle these and other problems large consulting projects in the Himalayas region have been initiated. Most important for the case studies presented in this paper is certainly the “Uttarakhand Tourism Development Master Plan” conducted by the UNWTO (2008b), which sets the framework for the development processes at the local and regional level.


List of Articles
No. Subject Views Date
154 Think Tank X Innovation of and in Informal Actor Network file 6884 Oct 14, 2013

How the informal sectors create and share innovation in gaining competition is very important in tourism development. Commonly, informal sectors are embedded in their routines and lack of innovation capacities. Based on the case of pedicab ...

Author: Maya Damayanti 

Year: 2010 

153 Think Tank X How Fragile is Tourism Development in West Africa? The... file 10374 Oct 14, 2013

This case study complements recent research on FDI in tourism in African countries conducted by the United National Conference on Trade and Development (UNCTAD). These projects aim to better understand the pro-development effects of tourism...

Author: Lee Davidson & Mondher Sahli 

Year: 2010 

152 Think Tank X Sustainability: What Matters to Students, Educators, a... file 6013 Oct 14, 2013

As climate change gains global attention from events like the summit in Copenhagen held during December of 2009, the need for sustainable tourism is more important than ever; with comprehensive education in sustainability concepts and practi...

Author: Cynthia S. Deale & Nelson Barber 

Year: 2010 

151 Think Tank X The Impact of Climate Change on Alpine Leisure Tourism... file 10673 Oct 14, 2013

This paper presents an interacting multi-agent model as a new method of examining the impact of climate change on Alpine leisure tourism and ski areas in a complex interacting model network. Since tourism varies at a small scale concerning ...

Author: Alexander Dingeldey & Anja Soboll 

Year: 2010 

150 OPA award The Managing Local Tourism Master Class: Communicating... file 5852 Oct 14, 2013

The aim of this paper is to describe an action-based research project entitled the Management Local Tourism Master Class (MLTMC) and to discuss the merits of this extension tool in building sustainable tourism management practices across loc...

Author: Dianne Dredge, Emma-Jane Ford & Michelle Whitford 

Year: 2010 

OPA: 2010 Outstanding Paper Award Winner 

149 Think Tank X Establishing a Network of European Rural Villages for ... file 5209 Oct 14, 2013

The paper deals with the research activity carried out by the Authors in the context of the European Project “Listen to the Voice of Villages”. The focus is on the governance asset and tools able to enhance sustainable tourism development i...

Author: Mariangela Franch, Umberto Martini, Federica Buffa & Fabio Sacco 

Year: 2010 

148 Think Tank X Re-thinking Resort Growth and Governance: An Evolution... file 4270 Oct 14, 2013

Rapid growth in resort areas, combined with environmental and market stresses, has recently created concern amongst resort decision-makers about future paths of development. Growth models have operated effectively in maintaining resort comp...

Author: Alison M. Gill & Peter W. Williams 

Year: 2010 

147 Think Tank X Drowning with Tourism? Stakeholder Perspectives from T... file 11884 Oct 14, 2013

Climate change and its impacts on nations, regions and populations as well as its anthropogenic causes have become one of the prevailing issues of global society and, hence, subject to ongoing debates among e.g. the natural, political and s...

Author: Anna Huebner 

Year: 2010 

146 Think Tank X The Role of Face-to-face Communication and Networking ... file 5850 Oct 14, 2013

Despite the advent of improved electronic communications technology, face-to-face communication and networking remain the most effective means of enhancing business performance and innovation, particularly for more complex products. During ...

Author: Leo Jago & Margaret Deery 

Year: 2010 

145 Think Tank X Sustainable Destination Management and the Marketing-P... file 6755 Oct 14, 2013

A traditional and widely held view is that a sustainable approach to destination planning and management ideally requires that marketing and product development are undertaken in an integrated manner. However, if we take just two activities...

Author: Tazim Jamal & Dianne Dredge 

Year: 2010 

144 Think Tank X Sustainable Tourism Pedagogy and Student Community Col... file 17289 Oct 14, 2013

There have been increasing calls to move away from the traditional disciplinary structures and research, teaching and learning approaches that have tended to ‘tunnel’ student learning and reinforce particular worldviews towards new forms of ...

Author: Tazim Jamal, Justin Taillon & Dianne Dredge 

Year: 2010 

143 Think Tank X Knowledge Economies, Knowledge Making, Complexity Theo... file 2423 Oct 14, 2013

This paper narrates processes associated with the development of microtourism enterprises as one part of a broader organically determined sustainable development agenda in a north eastern coastal village in Bali. The paper’s narrative is co...

Author: Gayle Jennings 

Year: 2010 

142 Think Tank X Implementation of the DIT-ACHIEV Model for Sustainable... file 6134 Oct 14, 2013

The DIT-ACHIEV Model is a model of sustainable tourism indicators developed in a previous research project undertaken by the School of Hospitality Management and Tourism, Dublin Institute of Technology. The indicators represent six fields o...

Author: Maeve Morrissey, Kevin Griffin & Sheila Flanagan 

Year: 2010 

141 Think Tank X Implementing Destination Governance file 3315 Oct 14, 2013

In the tourism management literature, several authors (Nordin, Beritelli et al, Pechlaner) have promoted the concept of destination governance, to define a coalition of disparate parties with common interests, as a productive approach to to...

Author: Loredana Padurean 

Year: 2010 

» Think Tank X Is Ecotourism a Strategy for Regional Economic Develop... file 10847 Oct 14, 2013

The state of Uttarakhand (in the Himalayas) in which the two case studies were conducted is trying to expand its already existing strength in the tourism sector as well. Tourism is estimated to make up for about 20% of GDP in Uttarakhand in...

Author: Harald Pechlaner & Christopher Reuter 

Year: 2010 

139 Think Tank X New Media for Climate Change Communication and Collabo... file 7064 Oct 13, 2013

The Climate Change Collaboratory1 aims to strengthen the relations between Austrian scientists, policy makers, educators, environmental NGOs, news media and corporations - stakeholders who recognize the need for adaptation and mitigation, b...

Author: Arno Scharl 

Year: 2010 

138 Think Tank X Indigenous Values Help Shape a Universal Tourism Ethic file 3631 Oct 13, 2013

Indigenous communities from around the planet are defining common values in their tourism programs that attract visitors seeking authentic, transformational experiences. The Maori of New Zealand, Aborigines of Australia, Maasai of Kenya, Am...

Author: Ben Sherman 

Year: 2010 

137 Think Tank X Agenda 21, the Internet and Globalization – Creating a... file 4420 Oct 13, 2013

This paper discusses the contemporary meeting of three large-scale systems or processes - Agenda 21, the Internet and globalization - and what this historical conjunction means for networking sustainable tourism development. It is important...

Author: Gordon Sillence & Herbert Hamele 

Year: 2010 

136 Think Tank X Sustainable Tourism Networks file 8935 Oct 13, 2013

This study examines the existing pattern of stakeholder relationships representing major partners of sustainable tourism development. By utilizing a network analysis lens the study also helps us understand the impact of inter relationships ...

Author: Seldjan Timur 

Year: 2010 

135 Think Tank X How Is Sustainability ‘Materialised’ in Tourism? Conte... file 1935 Oct 13, 2013

Meaning is one of the most elusive and ubiquitous properties of tourism spaces. This paper analyses the ambiguity of meaning in the materiality of tourism sustainability. Sustainable development and its three interrelated principles of holi...

Author: Neil M. Walsh 

Year: 2010 

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