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RESOURCES: PAPERS & PRESENTATIONS

Author : Ercan Sirakayae, Linda J. Ingram & Hwan Suk Chris Choi
School/Work Place : Texas A&M University, USA (Ercan Sirakayae, Linda J. Ingram), University of Guelph, Canada (Hwan Suk Chris Choi)
Contact : ercan-sirakaya@tamu.edu
Year : 2005

Recognizing that tools developed solely to measure perceptions of positive/negative impacts of tourism within the traditional conceptual works are insufficient, recently Choi and Sirakaya (2005) developed and tested both an innovative framework and a new measurement tool that reflects the paradigm shift toward sustainability. This new scale, termed SUS-TAS, is a gauge to be used for measuring community sentiments toward tourism development. This study is an extension of their original study that utilizes this scale as a segmentation tool among the residents of a community. As with previous attitude studies, it is hypothesized that residents’ attitudes toward sustainable tourism development will not be uniform across the population stratum.

Specifically, the purpose of this study is twofold: (1) to identify relatively homogeneous resident segments within the sustainability framework, and (2) to profile and describe these resident segments using a factor-cluster segmentation approach and test whether there are any differences between various segments of the host population with regard to its socio-economic, socio-demographic characteristics, and selected behavioral and community variables. It is anticipated that this study will provide a benchmark for longitudinal comparative studies that trace the changes of attitudes and perceptions of community residents toward sustainable tourism.

The current study differs from earlier ones in at least one important aspect. It is the first attempt to examine attitudes toward sustainable tourism development using a segmentation tool. Earlier studies have consistently used traditional approaches to resident attitudes. This study recognizes the paradigm shift in society’s attitudes toward tourism and hence uses an alternative theoretical framework as a starting point as opposed to traditional approaches that use such theories as “the social exchange theory.” As the reader will notice, the SUS-TAS scale developed by Choi and Sirakaya takes into account benefits and costs associated with tourism activity. However, it goes a step further by enhancing current conceptual frameworks by explicitly recognizing intergenerational equity, a cornerstone of the sustainability paradigm. Therefore, the results of this research will contribute to the ever-increasing body of knowledge in the area of resident attitudes toward tourism while contributing a practical instrument to be used to monitor resident attitudes on sustainability over time.

For this study, a factor-cluster segmentation approach using a list of attitudes toward sustainable tourism was employed. The use of attitudes and perceptions in identifying resident segments as part of impact studies has been reported in the literature. Although the list of empirical attitude studies is rather extensive, these studies were not reviewed for this paper. Instead, given the context of this study, more recent studies dealing specifically with attitudes of residents and how those attitudes are used to segment residents were reviewed.


List of Articles
No. Subject Views Date
34 Think Tank V Using Theories of Stigma Management and Impression Man... file 4612 Oct 13, 2013

Researchers have noted that impression management is key to tourism crisis management planning and recovery (Ritchie et al., 2003:201); indeed, some have suggested that “crisis management is as much about dealing with human perceptions about...

Author: Bonalyn Nelson 

Year: 2005 

33 Think Tank V Knowledge Management for Tourism Crises and Disasters file 11831 Oct 13, 2013

Tourism is especially vulnerable to disasters and, being fragmented, often its response is difficult to initiate and coordinate. It is also information intensive and when in chaos its information needs are exacerbated. The paper aims to deve...

Author: Nina Mistilis & Pauline Sheldon 

Year: 2005 

32 Think Tank V Understanding Tourism Crisis: Case Study of Bali and P... file 4522 Oct 13, 2013

In an era of considerable disaster and uncertainty, many destinations have been made alarmingly aware of the fickle nature of tourism. While peak industry bodies, academics and professionals advocate the introduction of risk/crisis managemen...

Author: Yetta Gurtner 

Year: 2005 

31 OPA award Crisis Communications and Tourism Recovery Strategies ... file 5943 Oct 13, 2013

This paper describes the application of lessons and processes gleaned from previous crises and disasters to the tourism recovery process for the Maldives following the tsunami of December 26 th , 2004. An assessment of existing literature as...

Author: Jack Carlsen 

Year: 2005 

OPA: 2005 Outstanding Paper Award Winner 

30 Think Tank V Communicating with Visitors During and After a Natural... file 2486 Oct 13, 2013

Tourism is often a significant component of a region or country’s economic, social, cultural and environmental well-being and a natural disaster such as a hurricane, tsunami, landslide, flood or bushfire may cause a range of impacts on the d...

Author: E. Kate Armstrong 

Year: 2005 

29 Think Tank V Reflecting or Directing Perceptions? Fox Media’s Respo... file 5731 Oct 13, 2013

Disasters at tourism destinations often receive extensive reporting in the news media, particularly when one or more of their own nationals are affected. From terrorism to natural disasters, the stories of tourists and, more recently, their ...

Author: Sue Beeton 

Year: 2005 

28 Think Tank V Effects of SARS Crisis on the Economic Contribution of... file 3036 Oct 13, 2013

In a context of uncertainty over traveller security, tourism experienced two major crises in 2003- the Iraq War and SARS. While the relative impacts of a complex array of impacts on travel decisionmaking are almost impossible to dissect, thi...

Author: Larry Dwyer, Peter Forsyth & Ray Spurr 

Year: 2005 

27 Think Tank V An Economic Explanation of the Net Benefits of Tourism... file 2389 Oct 13, 2013

International tourism is increasingly viewed as one of the best opportunities for a sustainable economic and social development of developing countries. There is also an increasing concern from public policy makers as to whether mass tourism...

Author: Mondher Sahli & Jean-Jacques Nowak 

Year: 2005 

26 Think Tank V Discussion on Extended Validity of an Alternative Fram... file 20483 Oct 13, 2013

The risk management of tourism as an industry involves quantification of unprecedented, unlikely but possible negative exogenous event to the region. The objective of this paper is to discuss further on an alternative quantitative method to ...

Author: Tadayuki Hara 

Year: 2005 

» Think Tank V Resident Segments Using SUS-TAS file 4291 Oct 13, 2013

Recognizing that tools developed solely to measure perceptions of positive/negative impacts of tourism within the traditional conceptual works are insufficient, recently Choi and Sirakaya (2005) developed and tested both an innovative framew...

Author: Ercan Sirakayae, Linda J. Ingram & Hwan Suk Chris Choi 

Year: 2005 

24 Think Tank V Ecolabels and Green Globe 21: Awareness and Consumer A... file 3573 Oct 13, 2013

A case in point is New Zealand, where tourism has long been recognised as an important economic force; this is aptly illustrated by the sector’s contribution of 9.6% to the country’s GDP in 2003 (TRCNZ, 2005). The resource at the heart of mu...

Author: Christian Schott 

Year: 2005 

23 Think Tank V Tourism in Small Communities: Risks and Benefits file 2836 Oct 13, 2013

This paper presents the findings from a Sustainable Tourism Co-operative Research Centre study into the risks associated with the social impacts of tourism on a small community in the Australian state of Tasmania. This state is known for its...

Author: Leo Jago, Margaret Deery & Liz Fredline 

Year: 2005 

22 Think Tank V Tourism Education for Cambodia: A Case Study of its Fi... file 5705 Oct 13, 2013

This paper details the development, delivery and outcomes of a Masters course in Tourism Development that was delivered by the Royal University of Phnom Penh, with the assistance and support of the University of Technology Sydney (UTS) and t...

Author: Ravi Ravinder 

Year: 2005 

21 Think Tank V Analysing the Risk of Drowning at Surf Beaches file 3458 Oct 13, 2013

Surf beach drowning is an example of a tourist injury problem in Australia. In this paper, a process is outlined to identify and tease out the roles and relationships among causal risk factors, markers of risk, and components of risk exposur...

Author: Damian Morgan 

Year: 2005 

20 Think Tank V Response Strategies to Climate Change Impacts file 1373 Oct 13, 2013

This study addresses the threat of climate change impacts on the sustainability of the economic benefits for, and environmental assets of, tourism destinations. It discusses the challenges for both the demand and supply side of tourism to fo...

Author: Nancy Scanlon 

Year: 2005 

19 Think Tank IV Possibilities for Sustainable Tourism Management in Ac... file 3442 Oct 13, 2013

Sustainability is an inevitable concept in tourism which heavily depends on natural resources and environment with its products and services. Here prevention and controlling water, air and noise pollution, habitat degradation is more importa...

Author: Meryem Atik, Türker Altan & A. Akin Aksu 

Year: 2004 

18 Think Tank IV Attitudes towards Environmental Responsibility among S... file 3415 Oct 13, 2013

The first step in creating a more environmentally sound hotel industry should be a performance analysis of the hotel sector from an environmental perspective. An assessment measuring the level of environmental awareness among hoteliers and t...

Author: Paulina Bohdanowicz, Vlasta Zanki-Alujevic & Ivo Martinac 

Year: 2004 

17 Think Tank IV Mass-ski Tourism in the Dolomites and Sustainability: ... file 3194 Oct 13, 2013

The aim of this paper is to highlight the impact of mass-ski tourism on the environment in the Dolomites (Italian Alps), where in winter the principal activities are snow sports. In implementing this development model the Dolomite region has...

Author: Mariangela Franch, Umberto Martini, Pier Luigi Novi Inverardi, Federica Buffa, Pietro Marzani & Maria Della Lucia 

Year: 2004 

OPA: 2004 Runner Up 

16 Think Tank IV Evaluation of Tourism Events: A Critical Review with a... file 1778 Oct 13, 2013

This presentation will critically review the three main sources of error in tourism event evaluation, related to the limited temporal, geographic and economic scope of current event evaluation approaches. In doing so, it will draw the attent...

Author: Jack Carlsen 

Year: 2004 

15 Think Tank IV Evaluating Environmental Initiatives of German Hotels file 2696 Oct 13, 2013

Following a vigorous environmental protection movement trigging in Germany over thirty years ago, the German hotel industry is gradually moving in line with other sections of its society. This study attempts to present a snapshot of the asse...

Author: Joseph S. Chen, Willy Legrand, Philip Sloan & Josephine Zho 

Year: 2004 

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