Corporate Social Responsibility (CSR) is often referred to as a firm’s social obligation (Johnson et al. 2011) and has an economic, an ecological and a social dimension. Carroll (1999, p. 283) defines CSR as “the social responsibility of business encompass[ing] the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time”. Over recent years the concept of Corporate Social Responsibility (CSR) has become widely accepted, also in the field of tourism. Among others, this is attributed to the recognition of sustainability as a management concept, the growth of socially responsible investment and consumer pressure. It is expected that CSR has, and will have, a strong impact on corporate practices and investment strategies. Although many empirical studies have sought to link social responsibility and performance (Margolis & Walsh, 2003; Makniet al., 2009), few have focused specifically on family businesses. However, Hirigoyenand Poulain-Rehm (2014) found out that family businesses are more engaged with their stakeholders than non-family businesses., CSR engagement of firms increasingly becomes a decision making factor for customers purchase decisions and there is only limited knowledge in how far consumers integrate CSR criteria into their purchase decisions when choosing among a holiday vacation in a family business. The objective of this paper thus is to study the impact of CSR activities in family businesses on the purchase decisions of customers.