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Author : Harald Pechlaner & Christopher Reuter
School/Work Place : Catholic University of Eichstätt-Ingolstadt, Germany
Contact : christopher.reuter@ku-eichstaett.de
Year : 2010

The state of Uttarakhand (in the Himalayas) in which the two case studies were conducted is trying to expand its already existing strength in the tourism sector as well. Tourism is estimated to make up for about 20% of GDP in Uttarakhand in comparison to 5,83% for India and the ITOPC (Indian Tour Operators Promotion Council) gives a figure of 16,7 million domestic visitors for 2006 in a state with approx. 8,5 million inhabitants (ITOPC calculations are based on numbers provided by the state government).

In general, the Himalayas (which make up a big portion of the state of Uttarakhand) have been considered one of the emerging markets in Asia with the highest potential for growth, alongside Sri Lanka, Laos and Vietnam (Shackley, 2006: 66). In Uttarakhand the mountains themselves are the biggest attraction, providing the backdrop for Adventure Tourism (mainly trekking and rafting) and of course pilgrimage (e.g. Haridwar and Chard Dham or the four holy shrines) and Yoga (including Rishikesh the “Yoga capital of the world”).

However, Singh (2007) has named several main problems for the tourism industry in Uttarakhand: (1) the state has not been developed as a destination brand and there are no coordinated marketing efforts (especially in the international market), (2) the infrastructure is only of low quality and (3) there are high taxes on tourism products. In order to tackle these and other problems large consulting projects in the Himalayas region have been initiated. Most important for the case studies presented in this paper is certainly the “Uttarakhand Tourism Development Master Plan” conducted by the UNWTO (2008b), which sets the framework for the development processes at the local and regional level.


List of Articles
No. Subject Views Date
12 Think Tank XVIII Indigenous destination development: Nudging key player... file 2226 Jan 07, 2019

Key words: Key players, sustainable tourism impact, tourism planning

Author: Astrid Frischknecht, Celiane Camargo-Borges & Celeste Wilderom 

Year: 2018 

11 Think Tank XVIII Visitor management in protected areas file 10861 Jan 07, 2019

Key words: tourism management, tourism planning, visitor management, protected areas, New Zealand

Author: Julia Nina Albrecht 

Year: 2018 

10 Think Tank VIII Community Actions to Engage Local Residents in Tourism... file 7927 Dec 19, 2013

This paper explores the residents’ knowledge of community actions to engage local members in tourism planning and development in the King Cobra Village of Thailand. The degree of participatory ability which is associated with the public atti...

Author: Kitsada Tungchawal 

Year: 2008 

9 Think Tank V Ideas for A(u)ction: Tourism Risk Management file 8449 Dec 14, 2013

As a contribution to BEST Education Network ThinkTank V, Managing Riskand Crisis for Sustainable Tourism, the following paper has been prepared in two parts. The first part of the paper focuses on the idea that an appropriate model can be de...

Author: Scott K. Cunliffe 

Year: 2005 

OPA: Keynote Speech 

8 OPA award Using Tourism to Build Social Capital in Communities: ... file 8898 Nov 06, 2013

Despite considerable discussion about how tourism could or should contribute to sustainable destination development, there is little evidence that the practice of tourism planning or development has altered in any significant way in the last...

Author: Gianna Moscardo, Andrea Schurmann, Elena Konovalov & Nancy G. McGehee 

Year: 2013 

7 Think Tank XIII Using Tourism to Build Social Capital in Communities: ... file 13526 Nov 06, 2013

Despite considerable discussion about how tourism could or should contribute to sustainable destination development, there is little evidence that the practice of tourism planning or development has altered in any significant way in the last...

Author: Gianna Moscardo, Andrea Schurmann, Elena Konovalov & Nancy G. McGehee 

Year: 2013 

6 Think Tank XII Enhancing Stakeholders' Participation in Community-Bas... file 16469 Nov 06, 2013

Although the iconic floating markets in Thailand have been promoted both domestically and internationally, without a well-planned tourism initiative, virtually all of them have lost their authenticity. To preserve the culture of the Don-Mano...

Author: Nopparat Suthitakon, Sombat Karnjanakit & Suchart Taweepornpathomgul 

Year: 2012 

5 Think Tank XII Blurred Boundaries: The Implications of New Tourism Mo... file 11056 Nov 06, 2013

Tourism is traditionally treated as an escape from everyday life and tourism theory is concerned with extraordinary places. Tourism and everyday life are conceptualized as belonging to different ontological worlds.” (Larsen, 2008, p. 27). A...

Author: Laurie Murphy, Gianna Moscardo, Nancy McGehee & Elena Konovalov 

Year: 2012 

4 Think Tank XII Micro-Mobility Patterns and Service Blueprints as Foun... file 8132 Nov 06, 2013

This paper proposes the use of micro-mobility patterns and service blueprints in visitor management planning. Using a nature-based conservation area and visitor attraction in Wellington, New Zealand, as a case study, micro-mobility patterns ...

Author: Julia Albrecht 

Year: 2012 

» Think Tank X Is Ecotourism a Strategy for Regional Economic Develop... file 10479 Oct 13, 2013

The state of Uttarakhand (in the Himalayas) in which the two case studies were conducted is trying to expand its already existing strength in the tourism sector as well. Tourism is estimated to make up for about 20% of GDP in Uttarakhand in...

Author: Harald Pechlaner & Christopher Reuter 

Year: 2010 

2 Think Tank IX Revitalizing Community Values through Railway Regenera... file 8594 Oct 13, 2013

This paper presents a tourism research and education approach for the optimization of social capital invested in community action in support of railway tourism in the Asia Pacific region. The main hypothesis of the research is that railway r...

Author: Ian Chaplin 

Year: 2009 

1 Think Tank VII Practical Interpretations of a Dynamic Model of Sustai... file 5929 Oct 13, 2013

"Operational definitions of tourism sustainability require details regarding what is to be sustained, for whom it is to be sustained, and the level at which it is to be sustained." This is the introductory sentence to "A Dynamic Model of Sus...

Author: Timothy Tyrrell & Robert Johnston 

Year: 2007 

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