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Author : Harald Pechlaner & Christopher Reuter
School/Work Place : Catholic University of Eichstätt-Ingolstadt, Germany
Contact : christopher.reuter@ku-eichstaett.de
Year : 2010

The state of Uttarakhand (in the Himalayas) in which the two case studies were conducted is trying to expand its already existing strength in the tourism sector as well. Tourism is estimated to make up for about 20% of GDP in Uttarakhand in comparison to 5,83% for India and the ITOPC (Indian Tour Operators Promotion Council) gives a figure of 16,7 million domestic visitors for 2006 in a state with approx. 8,5 million inhabitants (ITOPC calculations are based on numbers provided by the state government).

In general, the Himalayas (which make up a big portion of the state of Uttarakhand) have been considered one of the emerging markets in Asia with the highest potential for growth, alongside Sri Lanka, Laos and Vietnam (Shackley, 2006: 66). In Uttarakhand the mountains themselves are the biggest attraction, providing the backdrop for Adventure Tourism (mainly trekking and rafting) and of course pilgrimage (e.g. Haridwar and Chard Dham or the four holy shrines) and Yoga (including Rishikesh the “Yoga capital of the world”).

However, Singh (2007) has named several main problems for the tourism industry in Uttarakhand: (1) the state has not been developed as a destination brand and there are no coordinated marketing efforts (especially in the international market), (2) the infrastructure is only of low quality and (3) there are high taxes on tourism products. In order to tackle these and other problems large consulting projects in the Himalayas region have been initiated. Most important for the case studies presented in this paper is certainly the “Uttarakhand Tourism Development Master Plan” conducted by the UNWTO (2008b), which sets the framework for the development processes at the local and regional level.


List of Articles
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80 Think Tank VII Getting Fit to Innovate: TUI's InnOlympics file 3876 Oct 13, 2013

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79 Think Tank XIV Local Networks as Sustainable Policy Instruments: A Ca... file 3867 Jun 27, 2014

In this case study, a communication network among local hotel managers was examined, first to assess the extent of communication among hotel managers, and second to identify influential members within the network. Communication with respect ...

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78 Think Tank XIII Tourism development led by the Third Sector - Impacts ... file 3844 Nov 06, 2013

Most tourism development is initiated and led by either the private or the public sector. These projects’ potential impacts on host communities have been explored since the 1980s, and they are now relatively well known. This is not the case ...

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77 Think Tank IV Cultural Tourism as a Means for Sustainability in a Ma... file 3829 Oct 13, 2013

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76 Think Tank IX The Role of Values in Sustainable Tourism Education file 3802 Oct 13, 2013

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75 Think Tank XIV Leadership at the Nexus: Exploring the Connection betw... file 3802 Jun 26, 2014

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74 Think Tank XII Causality Between Inbound Tourism and Economic Growth:... file 3795 Nov 06, 2013

This paper examines the existing studies of the relationship between inbound tourism and economic growth. After a brief discussion of general economic growth theory and the reasons why a positive causal relationship may exist between export ...

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73 Think Tank IV Sustainability in a Mature Mass-Tourism Destination: T... file 3768 Oct 13, 2013

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72 Think Tank XIII Building community capacity by developing regional bus... file 3761 Nov 06, 2013

Tourism is often proposed as a strategy for community development, especially in rural or remote regions where traditional industries, such as agriculture, are experiencing an economic downturn and there are limited alternative opportunities...

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71 Think Tank XIV Sustainable Tourism Mobility: Recommended Strategies f... file 3728 Jun 26, 2014

Transport is a vital and integral component of the tourism system yet it contributes the most emissions in tourism (Dubois, Peeters, Ceron, & Gössling, 2011; Peeters & Dubois, 2010). In line with the global concerns for sustainabilit...

Author: Diem-Trinh Le-Klähn 

Year: 2014 

70 Think Tank XIV Tourism Concessions in National Parks: Neo-liberal Too... file 3727 Jun 26, 2014

For the tourism sector the government aims to “Grow the number of new business opportunities on public conservation land in order to deliver increased economic prosperity and conservation gain” (New Zealand Government, 2012: 23). In relation...

Author: Valentina Dinica 

Year: 2014 

69 Think Tank VI Service Learning in Tourism Educational Programs – A S... file 3672 Oct 13, 2013

A problem in developing new tourism markets remains how to resource them from an existing employment base. Key questions arising are: Do current tourism enterprises have the existing skills to move into these new markets for sustainable tour...

Author: Susan Anita Briggs 

Year: 2006 

68 Think Tank XIII City Slicker to Roo Carer: The Journey of a Wildlife V... file 3660 Nov 06, 2013

The level of interest and participation in voluntourism has progressively become a major sector in contemporary tourism. The notion of combining a novel and pleasurable tourism experience with the fulfillment of contributing a worthwhile cau...

Author: Eunice Tan 

Year: 2013 

67 Think Tank XII Enhancing Social Capital through Networking for Sustai... file 3658 Nov 06, 2013

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66 Think Tank VIII A Framework for Work-Life Balance Practices in the Tou... file 3643 Oct 13, 2013

This paper addresses the key issues surrounding the debate over work-life balance. It provides an overview of current thinking in the general work environment, with specific focus on the issue within the tourism industry. This paper present...

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Year: 2008 

OPA: 2008 Outstanding Paper Award Winner 

65 Think Tank IX Using Social and Political Values to Assess Host Commu... file 3615 Oct 13, 2013

Tourism, like any other endeavour, operates within the social and political domains of a community, and it is therefore likely that residents with different social and political values would hold different representations of tourism. In the ...

Author: Margaret Deery, Leo Jago & Liz Fredline 

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64 Think Tank XII Understanding Tourism Flows and Patterns: A Case Study... file 3570 Nov 06, 2013

This paper reports on the outcomes of two collaborative research projects, conducted in conjunction with destination management authorities. The projects used GPS tracking devices to find out how various kinds of visitors moved around two Au...

Author: Deborah Edwards & Tony Griffin 

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63 Think Tank XII Social and Economic Mobility: Expatriate Practises in ... file 3547 Nov 06, 2013

Bali has long been a tourist destination for Australian tourists and the Australian tourist market is an important one for Bali tourism. In the last two decades, increasingly Australian tourists have and are shifting their mobility practices...

Author: Gayle Jennings 

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