Author : Ivo Martinac
School/Work Place : Royal Institute of Technology, Sweden
Contact :
Year : 2007

While it seems to be gradually dawning on humankind that the quality of our lives and (in extremis)survival of our and subsequent generations will depend to a significant extent on our ability and willingness to make urgent and significant corrections to our lifestyles, it is much less commonly understood how such changes should be structured and pursued towards a wholesomely sustainable outcome.

We urgently need to become more innovative about how we can accelerate the processes through which humankind will realize, understand and appropriately deal with complex environmental, economic and social challenges, natural or man-made. This relates to the pursuit and effects of travel and tourism as much as it concerns any other facet of our lives.

A substantial portion of travel and tourism is pursued to satisfy our needs for leisure, excitement and pleasure. In a world of visibly diminishing natural resources, and rapidly increasing environmental, economic and social challenges, any human activity pursued for pleasure and entertainment should be scrutinized with particular concern for how and to what extent it competes with higher-priority needs, as well as whether and how it can be responsibly pursued in the long term.

We urgently need to become more innovative about the ways we transport, accommodate, feed, entertain and cater to multiple other needs of travelers, such as to develop products, build/modify relevant infrastructure, develop business models and practices, and establish behaviors that will not threaten the ability of subsequent generations to pursue travel and tourism as part of their lifestyle.

While by no means a panacea for responsible tourism, the adoption of more efficient technologies and innovative mechanisms for their implementation can significantly contribute to pursuing a sustainable triple-bottom line in the travel and tourism sector. Innovative technologies are discussed that can be applied towards mitigating resource consumption and environmental impacts in travel and tourism, and mechanisms are presented that can accelerate the adoption and implementation of such technologies on a larger scale.

Rethinking and implementing more efficient infrastructure and technical systems is an urgently required component in the complex transformation travel and tourism needs to undergo to continue enhancing our overall quality of life.

List of Articles
No. Subject Viewssort Date
» Think Tank VII Innovative Technologies in Travel and Tourism - Toward... file 2124 Oct 13, 2013

While it seems to be gradually dawning on humankind that the quality of our lives and (in extremis)survival of our and subsequent generations will depend to a significant extent on our ability and willingness to make urgent and significant ...

Author: Ivo Martinac 

Year: 2007 

273 Think Tank XII Tourist Cards - Experiences with Soft Mobility in Germ... file 2129 Nov 06, 2013

An increasing number of destinations face the negative sides of tourism transport. Especially, the motorized (individual) traffic can cause ecological problems due to a risen traffic volume, noise and air pollution or its negative effects on...

Author: Dorothea Dürkop & Sven Gross 

Year: 2012 

272 Think Tank XII The Impact of Volcanic Ash Clouds in 2010 and 2011 on ... file 2157 Nov 06, 2013

Few recent events which disrupted global tourism and especially tourism mobility, match the impact of the volcanic ash clouds generated from the eruption of the Icelandic volcano Eyjafjallajokull in 2010 and the Chilean volcano Puyehue in 20...

Author: David Beirman 

Year: 2012 

271 Think Tank VII Outfitting and Guiding as Sustainable Tourism file 2174 Oct 13, 2013

The antecedents of the modern outfitter are numerous and varied, reaching far back into mythology, allegoric literature, history, and geographic exploration. Throughout history, guides have played two distinct roles, the pathfinder and the m...

Author: Norma Nickerson 

Year: 2007 

270 Think Tank XV Lifelong learning for guiding and interpretation file 2200 Jul 27, 2015

Scholarship on guiding and interpretation positions formal training as a central factor in guide instruction. Guide training operates in the area that mediates between personal characteristics, attitudes and knowledge of the guides and what ...

Author: Julia N. Albrecht & Trisha Dwyer 

Year: 2015 

269 Think Tank XV Deconstruction of Man-nature Dialogue Nexus: A Critica... file 2202 Jul 27, 2015

The relationship between man and nature dates back to the millennia. The intimacy of man-nature interaction increased with decreasing healthy nature, as man’s insatiable desire to know and control nature as a commodity becomes more dynamical...

Author: Michael Kweku Commeh 

Year: 2015 

268 Think Tank V An Economic Explanation of the Net Benefits of Tourism... file 2257 Oct 13, 2013

International tourism is increasingly viewed as one of the best opportunities for a sustainable economic and social development of developing countries. There is also an increasing concern from public policy makers as to whether mass tourism...

Author: Mondher Sahli & Jean-Jacques Nowak 

Year: 2005 

267 Think Tank IV A Theoretical Perspective of Triple Bottom Line Report... file 2260 Oct 13, 2013

Triple Bottom Line is defined and explained within the context of a broad philosophical approach to business and a more narrow perspective of reporting performance. The impact of the broader notion of sustainable development, with its macro ...

Author: Jeffrey Faux 

Year: 2004 

266 Think Tank XV Luxury and Sustainability in Tourism Accommodation – a... file 2260 Jul 27, 2015

This paper examines the relationship between luxury and sustainability in tourism using a case study of the Soneva Group, which has two luxurious eco resorts in Maldives and Thailand. The aim of this paper is to determine whether luxury and ...

Author: Derek Robbins & Justyna Gaczorek 

Year: 2015 

265 Think Tank XI Use of Cases in an Ethical Teaching Resource for Touri... file 2285 Oct 14, 2013

Ethical problems are an integral part of all professions and academic disciplines (Clarkeburn, 2002). However, it is recognised that the increasing application of technology by students in research is not always matched by consideration of ...

Author: Carl Cater 

Year: 2011 

264 Think Tank VII A Community of Heroes file 2291 Oct 13, 2013

Sense of place is the human response to natural and built surroundings, geography, history and population. Over time, that response evolves into a shared consciousness, woven by memory, story and experience. Distinct from written history, th...

Author: Regina Binder 

Year: 2007 

263 Think Tank V Communicating with Visitors During and After a Natural... file 2333 Oct 13, 2013

Tourism is often a significant component of a region or country’s economic, social, cultural and environmental well-being and a natural disaster such as a hurricane, tsunami, landslide, flood or bushfire may cause a range of impacts on the d...

Author: E. Kate Armstrong 

Year: 2005 

262 Think Tank XIV Stakeholder Collaboration and Contestation in Tourism ... file 2366 Jun 26, 2014

Since Timor-Leste gained its independence in 2002, tourism has been promoted by both government and NGOs as a means to create jobs, build businesses, create income for national and local economics and improve regional economic imbalances (Ti...

Author: Sara Currie & Lindsay Turner 

Year: 2014 

261 Think Tank XII Agent-Based Modelling and Simulation of Tourism Flows:... file 2376 Nov 06, 2013

The aim of this working paper is to demonstrate an interactive, real-time, transparent and dynamic approach to modelling tourism mobilities using agent-based simulation models [ABM]. ABM has previously been employed in studying organizationa...

Author: Jack Carlsen & Scott Heckbert 

Year: 2012 

260 Think Tank VII The Uptake of Innovation in Tourism Organisations: Bar... file 2381 Oct 13, 2013

Innovation is fundamental to any industry in its quest to realising its potential. The tourism industry is no different in this pursuit of excellence and innovation but, unlike many other industries, it is largely comprised of small busines...

Author: Leo Jago & Margaret Deery 

Year: 2007 

259 Think Tank XII Ex Post Investigations of Tourist Consumptions and Env... file 2401 Nov 06, 2013

Progress towards a more sustainable future of tourism is conditioned by simultaneous improvements of the production and consumption of leisure. Consequently, efforts are done by companies (hotels, airlines, tour operators, etc), governmental...

Author: Adriana Budeanu 

Year: 2012 

258 Think Tank VIII Will the Advent of a More Responsible Type of Tourism ... file 2413 Oct 13, 2013

‘Responsible’ tourism is all the rage nowadays. Parallel to the offer commercialized by specialized tour operators on the sustainable niche, traditional tour-operators have also begun to claim the sustainability of their offer. One can henc...

Author: Maud Tixier 

Year: 2008 

257 Think Tank XIV The Prospects for Sustainable Tourism in Vanuatu in th... file 2417 Jun 26, 2014

This paper explores the feasibility for Vanuatu of implementing several key international recommendations for policy-makers for the sustainable development (SD) of national tourism sectors (UNEP-WTO, 2005). It shows that the remarkable fragm...

Author: Valentina Dinica 

Year: 2014 

256 Think Tank VI Corporate Responsibility as Essential to Sustainable T... file 2432 Oct 13, 2013

For tourism development to have sustainable outcomes at the destination level, business operations must be sustainable. Sustainable development for business means adopting strategies and activities that meet the needs of the enterprise and ...

Author: Larry Dwyer, Liz Fredline, Leo Jago & Margaret Deery 

Year: 2006 

255 Think Tank XIV Sustainability and the Politics of Place in Resort Des... file 2442 Jun 26, 2014

The nature of a resort will reflect the varying coalitions, partnerships and discourses that emerge from the relative power of actors within the dominant political regime (Gill 2007). In this paper we examine the evolving discourse around th...

Author: Alison M. Gill & Peter W. Williams 

Year: 2014