Author : Ivo Martinac
School/Work Place : Royal Institute of Technology, Sweden
Contact :
Year : 2007

While it seems to be gradually dawning on humankind that the quality of our lives and (in extremis)survival of our and subsequent generations will depend to a significant extent on our ability and willingness to make urgent and significant corrections to our lifestyles, it is much less commonly understood how such changes should be structured and pursued towards a wholesomely sustainable outcome.

We urgently need to become more innovative about how we can accelerate the processes through which humankind will realize, understand and appropriately deal with complex environmental, economic and social challenges, natural or man-made. This relates to the pursuit and effects of travel and tourism as much as it concerns any other facet of our lives.

A substantial portion of travel and tourism is pursued to satisfy our needs for leisure, excitement and pleasure. In a world of visibly diminishing natural resources, and rapidly increasing environmental, economic and social challenges, any human activity pursued for pleasure and entertainment should be scrutinized with particular concern for how and to what extent it competes with higher-priority needs, as well as whether and how it can be responsibly pursued in the long term.

We urgently need to become more innovative about the ways we transport, accommodate, feed, entertain and cater to multiple other needs of travelers, such as to develop products, build/modify relevant infrastructure, develop business models and practices, and establish behaviors that will not threaten the ability of subsequent generations to pursue travel and tourism as part of their lifestyle.

While by no means a panacea for responsible tourism, the adoption of more efficient technologies and innovative mechanisms for their implementation can significantly contribute to pursuing a sustainable triple-bottom line in the travel and tourism sector. Innovative technologies are discussed that can be applied towards mitigating resource consumption and environmental impacts in travel and tourism, and mechanisms are presented that can accelerate the adoption and implementation of such technologies on a larger scale.

Rethinking and implementing more efficient infrastructure and technical systems is an urgently required component in the complex transformation travel and tourism needs to undergo to continue enhancing our overall quality of life.

List of Articles
No. Subject Views Date
94 Think Tank VIII Shared Playgrounds: Contrasting Visitor Perspectives o... file 7106 Oct 13, 2013

Tourism is forming an increasingly significant component of the social and economic fabric of many major cities around the world. The quality of life for the residents of a city can be both degraded and enhanced by tourism and its associated...

Author: Tony Griffin, Deborah Edwards, Katie Schlenker & Bruce Hayllar 

Year: 2008 

93 Think Tank VIII A Tool for Improving the Sustainability of Tourism Ind... file 2870 Oct 13, 2013

The tourism industry’s interest in sustainable management has increased in exponential proportions over the past year. Substantial amounts of space in industry journals are devoted to issues such as sustainability, energy management, green b...

Author: Claudia Jurowski 

Year: 2008 

92 Think Tank VIII Enhancing the Quality of Life through Cultural Events:... file 103998 Oct 13, 2013

The Wadden Sea Festival in Denmark is based on the idea of integrating the coastal environment in the presentation of contemporary art. Specifically, unique tidal differences are utilized to stage a range of performances. The Wadden Sea Fest...

Author: Janne J. Liburd & Anja Hergesell 

Year: 2008 

91 Think Tank VIII Tourism Acting as a Factor of Integration: The Case of... file 2208 Oct 13, 2013

Over the past years, reports over brutal, racist attacks in the former eastern states of Germany have filled the headlines of German and international media again and again. Tourism authorities in these states have complained that these att...

Author: Dagmar Lund-Durlacher 

Year: 2008 

90 Think Tank VIII Tourism Professionals’ Attitudes towards Climate Chang... file 3500 Oct 13, 2013

This paper discusses three aspects of the interrelationship between tourism and climate change: the perception of the problems related to global warming by tourism professionals, their suggestions concerning possible actions that can be tak...

Author: Xavier Matteucci & Dagmar Lund-Durlacher 

Year: 2008 

89 Think Tank VIII Assessing Whose Quality of Life: A Critical Examinatio... file 3256 Oct 13, 2013

Almost all the academic literature on tourism impacts has focussed on the consequences of tourism for the destination and its residents. Very little attention has been paid to the impacts of tourism on tourists. Virtually all cost-benefit an...

Author: Gianna Moscardo 

Year: 2008 

88 Think Tank VIII Managing Work/Life Balance Issues: An Examination of H... file 3009 Oct 13, 2013

The purpose of this study was to identify international human resource management best practice with regard to work/life balance policies and practices within an international hotel in Auckland, New Zealand. The methodology included an anal...

Author: Elizabeth Roberts, David Williamson & Carmen Cox 

Year: 2008 

87 Think Tank VIII A Conceptual Ex Ante Framework for the Strategic Study... file 10059 Oct 13, 2013

The area of sport event tourism has been growing over the last years, which led to an increasing amount of research that has analysed both the economic and social impacts of sport events. Whereas a substantial amount of ex post assessment fr...

Author: Nico Schulenkorf 

Year: 2008 

OPA: 2008 Runner Up 

86 Think Tank VIII Resident Support for Sustainable Tourism Policies in T... file 5555 Oct 13, 2013

During the last two decades, there has been increased focus on topics related to various aspects of sustainable tourism. Believing that sustainable tourism can be a serious alternative that can remedy some of the negative impacts associated ...

Author: Ercan Sirakaya-Turk, Muzzo S. Uysal & Turgut Var 

Year: 2008 

85 Think Tank VIII Integrating Sustainability into Tourism Education and ... file 4914 Oct 13, 2013

The focus of this paper is to provide an overview of the current sustainability content in Irish tourism programmes and the identification of key trends in this regard. It is based on extensive research of secondary and tertiary education s...

Author: Jane Stacey, Sheila Flanagan, Kevin Griffin & Anna Tottle 

Year: 2008 

84 Think Tank VIII Tourism for Marginal Groups: Tourism as a Livelihood S... file 2335 Oct 13, 2013

Since the report of the Brundtland Commission was published 1987 (WCED 1987), sustainable development has been incorporated into the policies of many international organizations and the legislation of jurisdictions throughout the world. Nev...

Author: Teresa C.H. Tao & Geoffrey Wall 

Year: 2008 

83 Think Tank VIII Will the Advent of a More Responsible Type of Tourism ... file 3000 Oct 13, 2013

‘Responsible’ tourism is all the rage nowadays. Parallel to the offer commercialized by specialized tour operators on the sustainable niche, traditional tour-operators have also begun to claim the sustainability of their offer. One can henc...

Author: Maud Tixier 

Year: 2008 

82 Think Tank VIII An Assessment of Efforts to Enhance the Quality of Lif... file 3854 Oct 13, 2013

Quality of life studies are usually either objective or subjective in nature. Objective quality of life studies concentrate on social indicators whereas subjective quality of life studies attempt to assess the perceived satisfaction that in...

Author: Turgut Var, Erhan Ada, Gökce Ozdemir & Deniz Hasirci 

Year: 2008 

81 Think Tank VII Web 2.0, Tourist Activated Networks and Sustainability... file 4950 Oct 13, 2013

With the emergence of Web 2.0, the Internet has begun to realize its potential in supporting the tourism experience. This presentation will first identify a number of applications within Web 2.0 that are visitor oriented - from Expedia and T...

Author: Daniel Fesenmaier 

Year: 2007 

80 Think Tank VII The New World of Travel 2.0: Application of Social Sof... file 7972 Oct 13, 2013

"Web 2.0" is a term used to refer to the emerging new wave of innovation on the Internet. Some see it as a second high-tech wave, marking the recovery from the technology and Internet "bust" at the end of the 1990s (O'Reilly 2005). Character...

Author: Alan A. Lew 

Year: 2007 

» Think Tank VII Innovative Technologies in Travel and Tourism - Toward... file 3271 Oct 13, 2013

While it seems to be gradually dawning on humankind that the quality of our lives and (in extremis)survival of our and subsequent generations will depend to a significant extent on our ability and willingness to make urgent and significant ...

Author: Ivo Martinac 

Year: 2007 

78 Think Tank VII Tourist Perceptions of Environmentally Friendly Innova... file 24707 Oct 13, 2013

As the environmental movement got underway and environmental awareness came into focus in the late 20th century, the tourism industry began incorporating 'environmentally friendly' efforts into their business practices. Requests for towel r...

Author: Kathleen L. Andereck 

Year: 2007 

77 Think Tank VII Environmentally Sustainable Practices of Victorian Tou... file 8114 Oct 13, 2013

Environmental sustainability has been a growing concern in our society for the past twenty years, and is a primary issue of many leaders of the tourism industry. In spite of the many efforts to encourage and/or enforce environmentally sound ...

Author: Sue Beeton, Sue Bergin-Seers & Christine Lee 

Year: 2007 

76 OPA award Envisioning Sustainable Tourism Futures: An Evaluation... file 41205 Oct 13, 2013

Methods for researching the future have grown both in variety and rigour, offering new opportunities for understanding sustainable tourism. This paper discusses the value of futures research as a tool for envisioning and planning sustainable...

Author: Pierre Benckendorff 

Year: 2007 

OPA: 2007 Outstanding Paper Award Winner 

75 Think Tank VII The Practical Application of Sustainable Tourism Devel... file 6966 Oct 13, 2013

The internationally acclaimed Blackstone Valley Tourism Council continues to create a sustainable visitor destination using whole place-making techniques. Under its auspices, the Sustainable Tourism Planning and Development Laboratory share...

Author: Robert Billington, Natalie Carter & Lilly Kayamba 

Year: 2007