Resources

RESOURCES


RESOURCES: PAPERS & PRESENTATIONS

Author : Ercan Sirakayae, Linda J. Ingram & Hwan Suk Chris Choi
School/Work Place : Texas A&M University, USA (Ercan Sirakayae, Linda J. Ingram), University of Guelph, Canada (Hwan Suk Chris Choi)
Contact : ercan-sirakaya@tamu.edu
Year : 2005

Recognizing that tools developed solely to measure perceptions of positive/negative impacts of tourism within the traditional conceptual works are insufficient, recently Choi and Sirakaya (2005) developed and tested both an innovative framework and a new measurement tool that reflects the paradigm shift toward sustainability. This new scale, termed SUS-TAS, is a gauge to be used for measuring community sentiments toward tourism development. This study is an extension of their original study that utilizes this scale as a segmentation tool among the residents of a community. As with previous attitude studies, it is hypothesized that residents’ attitudes toward sustainable tourism development will not be uniform across the population stratum.

Specifically, the purpose of this study is twofold: (1) to identify relatively homogeneous resident segments within the sustainability framework, and (2) to profile and describe these resident segments using a factor-cluster segmentation approach and test whether there are any differences between various segments of the host population with regard to its socio-economic, socio-demographic characteristics, and selected behavioral and community variables. It is anticipated that this study will provide a benchmark for longitudinal comparative studies that trace the changes of attitudes and perceptions of community residents toward sustainable tourism.

The current study differs from earlier ones in at least one important aspect. It is the first attempt to examine attitudes toward sustainable tourism development using a segmentation tool. Earlier studies have consistently used traditional approaches to resident attitudes. This study recognizes the paradigm shift in society’s attitudes toward tourism and hence uses an alternative theoretical framework as a starting point as opposed to traditional approaches that use such theories as “the social exchange theory.” As the reader will notice, the SUS-TAS scale developed by Choi and Sirakaya takes into account benefits and costs associated with tourism activity. However, it goes a step further by enhancing current conceptual frameworks by explicitly recognizing intergenerational equity, a cornerstone of the sustainability paradigm. Therefore, the results of this research will contribute to the ever-increasing body of knowledge in the area of resident attitudes toward tourism while contributing a practical instrument to be used to monitor resident attitudes on sustainability over time.

For this study, a factor-cluster segmentation approach using a list of attitudes toward sustainable tourism was employed. The use of attitudes and perceptions in identifying resident segments as part of impact studies has been reported in the literature. Although the list of empirical attitude studies is rather extensive, these studies were not reviewed for this paper. Instead, given the context of this study, more recent studies dealing specifically with attitudes of residents and how those attitudes are used to segment residents were reviewed.


List of Articles
No. Subject Views Datesort
22 Think Tank VI Ecotourism and Environmental Education: Opportunities ... file 114640 Oct 13, 2013

Ecotourism, which typically involves nature-based tourism, plays an increasing role in today's environmental management. As environmental conservation has, in many cases, suffered from a limited budget, funding ecotourism is perceived as a w...

Author: Aphirom Promchanya 

Year: 2006 

21 Think Tank VI Corporate Social Responsibility and Travel & Tourism B... file 4448 Oct 13, 2013

This paper discusses some economic, social, and environmental “hard issues” for the travel and tourism (T&T) industry with the aim of shedding some light on little discussed aspects of industry corporate social responsibility (CSR) with ...

Author: David Stipanuk 

Year: 2006 

20 Think Tank V Political Instability and its Effects on Tourism file 5416 Oct 13, 2013

Tourism today is second only to oil as the world’s leading export commodity, accounting for global earnings of more than $300 billion, or nearly 25 per cent of total world GNP (Poirier 2000, p30, cited in Dieke, 2000). Over the last two deca...

Author: Sarah JR Ryu 

Year: 2005 

19 Think Tank V Knowledge Management for Tourism Crises and Disasters file 12235 Oct 13, 2013

Tourism is especially vulnerable to disasters and, being fragmented, often its response is difficult to initiate and coordinate. It is also information intensive and when in chaos its information needs are exacerbated. The paper aims to deve...

Author: Nina Mistilis & Pauline Sheldon 

Year: 2005 

18 OPA award Crisis Communications and Tourism Recovery Strategies ... file 6494 Oct 13, 2013

This paper describes the application of lessons and processes gleaned from previous crises and disasters to the tourism recovery process for the Maldives following the tsunami of December 26 th , 2004. An assessment of existing literature as...

Author: Jack Carlsen 

Year: 2005 

OPA: 2005 Outstanding Paper Award Winner 

17 Think Tank V Crisis Communications and Tourism Recovery Strategies ... file 5032 Oct 13, 2013

This paper describes the application of lessons and processes gleaned from previous crises and disasters to the tourism recovery process for the Maldives following the tsunami of December 26 th , 2004. An assessment of existing literature as...

Author: Jack Carlsen 

Year: 2005 

OPA: 2005 Outstanding Paper Award Winner 

16 Think Tank V Reflecting or Directing Perceptions? Fox Media’s Respo... file 6172 Oct 13, 2013

Disasters at tourism destinations often receive extensive reporting in the news media, particularly when one or more of their own nationals are affected. From terrorism to natural disasters, the stories of tourists and, more recently, their ...

Author: Sue Beeton 

Year: 2005 

15 Think Tank V Effects of SARS Crisis on the Economic Contribution of... file 3222 Oct 13, 2013

In a context of uncertainty over traveller security, tourism experienced two major crises in 2003- the Iraq War and SARS. While the relative impacts of a complex array of impacts on travel decisionmaking are almost impossible to dissect, thi...

Author: Larry Dwyer, Peter Forsyth & Ray Spurr 

Year: 2005 

14 Think Tank V An Economic Explanation of the Net Benefits of Tourism... file 2513 Oct 13, 2013

International tourism is increasingly viewed as one of the best opportunities for a sustainable economic and social development of developing countries. There is also an increasing concern from public policy makers as to whether mass tourism...

Author: Mondher Sahli & Jean-Jacques Nowak 

Year: 2005 

» Think Tank V Resident Segments Using SUS-TAS file 4465 Oct 13, 2013

Recognizing that tools developed solely to measure perceptions of positive/negative impacts of tourism within the traditional conceptual works are insufficient, recently Choi and Sirakaya (2005) developed and tested both an innovative framew...

Author: Ercan Sirakayae, Linda J. Ingram & Hwan Suk Chris Choi 

Year: 2005 

12 Think Tank V Tourism in Small Communities: Risks and Benefits file 3041 Oct 13, 2013

This paper presents the findings from a Sustainable Tourism Co-operative Research Centre study into the risks associated with the social impacts of tourism on a small community in the Australian state of Tasmania. This state is known for its...

Author: Leo Jago, Margaret Deery & Liz Fredline 

Year: 2005 

11 Think Tank V Tourism Education for Cambodia: A Case Study of its Fi... file 6672 Oct 13, 2013

This paper details the development, delivery and outcomes of a Masters course in Tourism Development that was delivered by the Royal University of Phnom Penh, with the assistance and support of the University of Technology Sydney (UTS) and t...

Author: Ravi Ravinder 

Year: 2005 

10 Think Tank IV Possibilities for Sustainable Tourism Management in Ac... file 4103 Oct 13, 2013

Sustainability is an inevitable concept in tourism which heavily depends on natural resources and environment with its products and services. Here prevention and controlling water, air and noise pollution, habitat degradation is more importa...

Author: Meryem Atik, Türker Altan & A. Akin Aksu 

Year: 2004 

9 Think Tank IV Tourism focused NGO's - An Online Content Analysis file 2945 Oct 13, 2013

The number of Non-Governmental Organizations (NGOs) increased from 31,246 to 37,281 (19.3%) between 1990 and 2000, (Human Development Report, 2002). The importance of NGOs is documented in United Nations Local Agenda 21 Chapter 27, 'Strength...

Author: Meng-Mei Chen & James Holleran 

Year: 2004 

8 Think Tank IV It's Mostly About Me: Reasons why Volunteers contribut... file 4801 Oct 13, 2013

This paper contributes to the debate by reporting on inital findings from a wider study of volunteers in museums and art museums that was designed to empirically explore volunteer motivation, expectations, values and commitment. The aim of t...

Author: Deborah Edwards 

Year: 2004 

7 Think Tank IV Integration of Theory and Practice in Hospitality Sust... file 8255 Oct 13, 2013

This brief paper describes a new educational model developed at Ecole hoteliere de Lausanne (EHL) to link theory and practice, or more specifically, coordinate learning opportunities between the classroom (Sustainable Tourism) and current pr...

Author: James Holleran 

Year: 2004 

6 Think Tank IV A Framework for the Development of Social and Socio-Ec... file 3424 Oct 13, 2013

This paper presents the background thinking to a CRC for Sustainable Tourism project that develops social and socio-economic indicators for tourism communities. The project emanates from the Green Globe 21 Standard that incorporates indicato...

Author: Margaret Deery, Leo Jago & Liz Fredline 

Year: 2004 

5 Think Tank IV Sustainable Tourism and Innovation in Mobile Tourism S... file 3284 Oct 13, 2013

This paper presents a joint public and private sector research project entitled Mobile Digital City and Nature Walks - the development of content and software for a mobile tourism device. Focusing on sustainable tourism, marketing and innova...

Author: Janne J. Liburd 

Year: 2004 

4 Think Tank IV Cultural Tourism as a Means for Sustainability in a Ma... file 3842 Oct 13, 2013

Tourism has become for many islands a means of social, economic and cultural development through the creation of jobs, raising standards of living and through the development of local resources for culture and heritage. Thus, many of these d...

Author: Chryso Panayidou 

Year: 2004 

3 Think Tank IV Environmental Attitudes of Tourism Activity Providers ... file 3042 Oct 13, 2013

This paper looks at the issue of environmental awareness and the related topic of 'ecolabels' in a New Zealand context, adopting a supplier's perspective to gain a greater insight into the attitudes of those managing and providing tourism pr...

Author: Christian Schott 

Year: 2004 

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