Petra Thomas is a professional in sustainable tourism management with extensive experience in product development, management, marketing, public relations, CSR and criteria development for responsible tour operating. Finishing her studies in archaeology and art history, she started to work in adult education institutions like museums and private academies conducting courses on art history and social impacts of art. She has also worked for a tour operator specializing in tours for small groups with the focus on social and ecological aspects. From 2010 to 2014 she was the Chair of the Board of Forum Anders Reisen – a business association of more than 130 tour operators promoting gentle forms of tourism based on sustainable development. Since 2015 she has been working as General Director of the Forum Anders Reisen, whose members have committed to comply with a comprehensive set of criteria, monitored through a CSR process.