This paper is conducted within the interpretive paradigm, using subjectivist, non-positivist, qualitative approach to research started out of writer’s personal motivation after being exposed to a couple of Slow Food conviviums in the recent years. Primary data for the paper has been collected with the method of recorded, in-depth interviews (three out of five of the similar sort conducted in October 2007 as part of research project on Slovenian Gastronomy) on a face to face basis in a semi-structured way, using the method of abduction while shaping contextual questions.