Many tourism professionals are afraid to speak about terms such as tourism security and tourism safety. There is a common feeling among tourism and travel professionals that these terms will frighten customers and that the less said the better. In reality, nothing could be further from the truth. Travelers and tourists, for the most part, seek out places where there is a sense of security and safety. Although there is a small minority of travelers who seek out the dangerous, most visitors want to know what the industry is doing to protect them. In reality, there is no such thing as travel (tourism) security or safety. No one can guarantee one hundred percent security. Instead a better term is travel (tourism) surety. Surety (a term borrowed from the insurance industry) refers to a lowering of the probability that a negative event will occur. Surety does not promise perfection, but rather improvement and takes into account that to live is to risk. Thus, tourism surety refers to the point where security, safety and risk management converge.