Resources

RESOURCES


RESOURCES: PAPERS & PRESENTATIONS

Author : Maud Tixier
School/Work Place : ESSEC, France
Contact : tixierm@essec.fr
Year : 2008

‘Responsible’ tourism is all the rage nowadays. Parallel to the offer commercialized by specialized tour operators on the sustainable niche, traditional tour-operators have also begun to claim the sustainability of their offer. One can henceforth ponder on the legitimacy of the names they appropriate. The aim of the study is to assess the sustainability of their offer and eventually their legitimacy in claiming themselves to be responsible.

The survey was carried out among 18 French traditional and 10 (in fact more because of regrouping) specialized tour operators on the internet sites and their catalogue perusals. Results shows that various actions have been undertaken, relayed by communication, to promote an environment-friendly sustainable tourism in the broad sense of the term. Awareness is therefore genuine; it remains nonetheless all too often symbolic. The lack of transparency displayed by tour operators makes it hard to fathom for the ill-informed traveller.


List of Articles
No. Subject Views Datesort
6 Think Tank XVIII The Munich Streetlife Festival: A case study on a gree... file 1698 Jan 07, 2019

Key words: Green events, sustainability communication, theory of planned behaviour, transtheoretical model, structure equation model

Author: Elias Butzmann & Christina Tölkes 

Year: 2018 

5 Think Tank XVIII Resilience thinking used as a sustainable tourism mark... file 753 Jan 07, 2019

Key words: protected areas, resilience thinking, sustainability, marketing, tool

Author: Claire Louisa Fordred & Kevin Mearns 

Year: 2018 

4 Think Tank XVIII Communication of Sustainability Efforts in the Hospita... file 688 Jan 07, 2019

Keywords: green marketing, sustainability engagement, small / owner-managed hotels

Author: Sven-Olaf Gerdt, Elisa Wagner & Gerhard Schewe 

Year: 2018 

3 Think Tank XVIII The role of research-based evidence in destination mar... file 691 Jan 07, 2019

Key words: marketing, research-based evidence, partnership, rural tourism, city tourism, sustainability

Author: Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi 

Year: 2018 

2 Think Tank XVIII What to communicate about sustainability actions of Fi... file 1140 Jan 07, 2019

Key words: sustainability, responsibility, marketing, communication, Finland, villa holiday

Author: Katja Pasanen 

Year: 2018 

1 Think Tank XVIII Deconstructing mass tourism with “upscale, all-year-ro... file 5423 Jan 07, 2019

Key words: local residents, seasonality, mass tourism, sustainability, tourism development

Author: Tina Šegota 

Year: 2018 

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