Can we eat it? How did you stop the waves? Is there water in there? Where is the switch to turn it off? Will it eat me? These are just some of the many questions asked by visitors to uShaka Sea World in Durban, South Africa. While South Africa has a coastline of over 3000km, the country is not a maritime nation. Most South African citizens are unaware of marine life, the ocean and the important role of the ocean in daily life. In fact, there is no word for aquarium in nine of the 11 official languages of the country. This raises some interesting challenges when communicating about the marine environment at this large aquarium complex on the east coast of Africa.