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Key words: Customer Experience, Sustainable Marketing, CSR, Communication, Hospitality Management
This paper provides a case study of how a tourism organisation has interpreted the change from a ‘marketing’ to a ‘management’ approach in destination development. It begins by looking at what the literature has said about destination manag...
Author: David Foster
Year: 2008
Key words: sustainability, responsibility, marketing, communication, Finland, villa holiday
Author: Katja Pasanen
Year: 2018
Emerging tourist destinations can challenge ecological, economic, social, and quality of life barriers. These issues draw attention towards the consequences of increasing complexity that are often found as a tourist marketing system grows an...
Author: Sarah Duffy & Larry Dwyer
Year: 2014
OPA: 2014 Outstanding Paper Award Winner
Author: Annkathrin Weiss & Matthias Straub
Since Timor-Leste gained its independence in 2002, tourism has been promoted by both government and NGOs as a means to create jobs, build businesses, create income for national and local economics and improve regional economic imbalances (Ti...
Author: Sara Currie & Lindsay Turner
Key words: personal values, smart water-saving technology, community-based social marketing, science communication, pro-environmental behaviour, field experiment.
Author: Pablo Pereira-Doel, Xavier Font & Candice Howarth
Keywords: green marketing, sustainability engagement, small / owner-managed hotels
Author: Sven-Olaf Gerdt, Elisa Wagner & Gerhard Schewe
Key words: marketing, research-based evidence, partnership, rural tourism, city tourism, sustainability
Author: Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi
Key words: protected areas, resilience thinking, sustainability, marketing, tool
Author: Claire Louisa Fordred & Kevin Mearns
Key words: tourism association, inclusive development, tourism marketing
Author: Niki Glen & Kevin Mearns