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Author : Leo Jago & Margaret Deery
School/Work Place : Victoria University, Australia
Contact : Leo.Jago@vu.edu.au
Year : 2007

Innovation is fundamental to any industry in its quest to realising its potential. The tourism industry is no different in this pursuit of excellence and innovation but, unlike many other industries, it is largely comprised of small businesses that struggle to stay abreast of new innovations and adopt them. Many innovations, that are sought by the industry and developed accordingly, are not used for a range of reasons. The failure to adopt the new ideas then leads to reluctance to produce further innovations. Thus, it is argued, the main problem confronting the tourism industry is not so much the lack of innovation but rather the failure to adopt innovation. This paper examines the literature behind innovation adoption within the tourism industry, provides examples of innovation within the Australian tourism industry context and the difficulties faced by industry in the uptake of the innovative products. The paper concludes with recommendations to overcome these barriers for innovation uptake.


List of Articles
No. Subject Viewssort Date
2 Think Tank VII Environmentally Sustainable Practices of Victorian Tou... file 6119 Oct 13, 2013

Environmental sustainability has been a growing concern in our society for the past twenty years, and is a primary issue of many leaders of the tourism industry. In spite of the many efforts to encourage and/or enforce environmentally sound ...

Author: Sue Beeton, Sue Bergin-Seers & Christine Lee 

Year: 2007 

» Think Tank VII The Uptake of Innovation in Tourism Organisations: Bar... file 2381 Oct 13, 2013

Innovation is fundamental to any industry in its quest to realising its potential. The tourism industry is no different in this pursuit of excellence and innovation but, unlike many other industries, it is largely comprised of small busines...

Author: Leo Jago & Margaret Deery 

Year: 2007 

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