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Author : Nina Mistilis & John D’Ambra
School/Work Place : University of New South Wales, Australia
Contact : n.mistilis@unsw.edu.au
Year : 2006

The research aims to develop a conceptual model of e-commerce adoption in tourism enterprises. The paper begins with a literature review identifying the opportunities and competitive advantage for tourism enterprises associated with E-commerce adoption. It then compares current levels of e-commerce adoption for Australia and other nations, noting the under usage in small tourism enterprises. Finally it develops a classification of e-commerce adoption models and proposes a new conceptual model for tourism enterprises in terms of their level of sophistication. The model can be used to facilitate sustainable tourism development for SMTEs in a tourism destination.


List of Articles
No. Subject Viewssort Date
» Think Tank VI How Sophisticated is the level of E-Commerce Adoption ... file 2033 Oct 13, 2013

The research aims to develop a conceptual model of e-commerce adoption in tourism enterprises. The paper begins with a literature review identifying the opportunities and competitive advantage for tourism enterprises associated with E-commer...

Author: Nina Mistilis & John D’Ambra 

Year: 2006 

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