Resources

RESOURCES


RESOURCES: PAPERS & PRESENTATIONS

List of Articles
No. Subject Viewssort Date
4 Think Tank XVIII Sustainable Experience: Innovative sustainable communi... file 976 Jan 07, 2019

Key words: Customer Experience, Sustainable Marketing, CSR, Communication, Hospitality Management

Author: Annkathrin Weiss & Matthias Straub 

Year: 2018 

3 Think Tank XVIII Persuasive communication: an experiment on hotel guest... file 718 Jan 07, 2019

Key words: personal values, smart water-saving technology, community-based social marketing, science communication, pro-environmental behaviour, field experiment.

Author: Pablo Pereira-Doel, Xavier Font & Candice Howarth 

Year: 2018 

2 Think Tank XVIII What to communicate about sustainability actions of Fi... file 610 Jan 07, 2019

Key words: sustainability, responsibility, marketing, communication, Finland, villa holiday

Author: Katja Pasanen 

Year: 2018 

1 Think Tank XVIII The Munich Streetlife Festival: A case study on a gree... file 310 Jan 07, 2019

Key words: Green events, sustainability communication, theory of planned behaviour, transtheoretical model, structure equation model

Author: Elias Butzmann & Christina Tölkes 

Year: 2018 

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