RESOURCES
RESOURCES: PAPERS & PRESENTATIONS
| Author : | Boopendra Seetanah & Viraiyan Teeroovengadum & Kesseven Padachi |
|---|---|
| School/Work Place : | University of Mauritius | University of Technology, Mauritius |
| Contact : | b.seetanah@uom.a.mu |
| Year : | 2017 |
Loyalty of customers is recognized as a key ingredient for the success of organisations. A 5% increase in customer retention has been linked to 85% increase in profits (Reichfield and Sasser, 1990). As noted by Assael (1984), long term organizational success does not depend on first time purchase but rather on repurchase. The same principles have been found to apply at destination level (Oppermann, 2000). With increasing recognition of the importance of destination loyalty, studies in tourism and hospitality have given more and more consideration to this concept during the last years (Gursoy, Chen and Chi, 2014; Hultman, Skarmeas, Oghaziand Beheshti, 2015; Sun, Chi and Zu, 2013; Zhang, Fu, Cai and Lu, 2014). According to Chen and Phou. (2013, p.270) “destination loyalty has become a critical part of destination marketing and management research, due to increasing competition and the recognition of the importance of loyal visitors”. Undeniably, gaining a better understanding of destination loyalty, so as to enhance it, depends on knowledge about its determinants.
Seetanah, Teeroovengadum, Padachi, Travelers Satisfaction with Dimensions of Tourist Tertiary Support Services and its Effect on Destination Loyalty.pdf
