Firms are nowadays facing growing pressure from governments and environmental institutions to reduce their ecological footprint. While a growing number of empirical studies have examined the impact of green management policies on firms’ financial performances in the manufacturing industry, little has been discussed in the literature about service activities, such as the accommodation sector. The purpose of this research project is to fill this gap by examining the relationship between environmental practices and firm performance in the hotel sector in Dubai.  With its current status as the “gateway between the east and the west” thanks to its positioning as a regional hub for trade, travel and transport and its recent award to host the World Universal Exposition in 2020, the city of Dubai fits perfectly the purpose of this study. In 2013, the city hosted more than 2.2 million international tourists (Dubai Statistics Centre, 2013) for a total land area of approximately 3’885 km2. In order to comply with the increasing demand, many international hotel chains are now located in this city. Hotel groups, such as Accor, Hilton Worldwide, Hyatt Hotels & Resorts, InterContinental Hotels Group and Starwood Hotels & Resorts have many properties in this city. Furthermore, due to the rapid growth of the tourism industry in the UAE, domestic hotel groups are beginning to enter the market and gain recognition. The most known brands are Jumeirah Hotels & Resorts, Rotana Hotel Management Corporation and EMAAR Hospitality group.