Author : Susanne Reimann & Sandro Carnicelli
School/Work Place : University of the West of Scotland Germany
Contact :
Year : 2016

In the tourism industry, whilst some companies have taken active steps towards Corporate Social Responsibility (CSR), others are yet to adopt a responsible approaching to business.  According to Betz (2010), CSR is a relatively new concept in the tourism industry and some companies operating in this sector do not comprehend the significance of engaging in CSR activities. Although some companies often invest in CSR purely for the benefit of society, others seem to engage in CSR activities merely for reputation building and brand image, so they are frequently accused of greenwash (Cherry & Sneirson, 2011) or corporate hypocrisy (Wagner, Lutz, &Weitz, 2009) when the policies they espouse fail to match the actual practice.

Whilst research regarding CSR in the tourist sector has been conducted by many researchers (Povlsen, 2011; Dodds & Kuehnel, 2010; Ciuchete et. al., 2012), a gap can be detected related to knowledge of comparative CSR practices in small, medium and large tour operators. Hence, the motivation for this research is to add to the existing knowledge of CSR focusing on a range of tour operators. This research provides an overview of how German tour operators conceptualise the phenomenon of CSR and discuss the challenges they are facing. The problem reviewed in this research regards the awareness of CSR practices in German tour operators, and the extent to which these companies are effective in designing and implementing CSR to leverage performance, whilst satisfying the needs of stakeholders and society. Therefore, the overall aim of this research is to look at the conceptualisation of CSR at small, medium and large tour operators and to identify the differences in that regards.

List of Articles
No. Subject Viewssort Date
94 Think Tank X How Is Sustainability ‘Materialised’ in Tourism? Conte... file 1436 Oct 13, 2013

Meaning is one of the most elusive and ubiquitous properties of tourism spaces. This paper analyses the ambiguity of meaning in the materiality of tourism sustainability. Sustainable development and its three interrelated principles of holi...

Author: Neil M. Walsh 

Year: 2010 

93 Think Tank XVII Transit Tours for Airport Passengers – Issues and Chal... file 1424 Aug 17, 2017

Since the advent of liberalisation of the aviation industry in the late 1970s, many countries have adopted the liberal policy in air transport and entered bilateral air service agreements, often referred to as “open skies agreements” (OSAs),...

Author: Priscilla Chau Min Poon 

Year: 2017 

92 Think Tank XV A modified value chainanalysisoftourism development in... file 1394 Jul 27, 2015

Tourism development in a relatively unknown country is faced with various challenges. The difficulty is not only choosing an appropriate tourism development strategy but also managing it in a complex sociocultural, economic and political env...

Author: Sonja Frommenwiler & Péter Varga 

Year: 2015 

OPA: Runner Up Outstanding Paper Award 

91 Think Tank XV The social enterprise as a vehicle to poverty alleviat... file 1388 Jul 27, 2015

Over the last decades, social enterprises have increasingly gained importance in the travel and tourism industry and they are revolutionizing the way business is done. Instead of maximizing profits for external shareholders, a social enterpr...

Author: Sebastian Ferrari & Dagmar Lund-Durlacher 

Year: 2015 

90 Think Tank V Response Strategies to Climate Change Impacts file 1383 Oct 13, 2013

This study addresses the threat of climate change impacts on the sustainability of the economic benefits for, and environmental assets of, tourism destinations. It discusses the challenges for both the demand and supply side of tourism to fo...

Author: Nancy Scanlon 

Year: 2005 

89 Think Tank XVII Collaborative knowledge production development and act... file 1368 Aug 17, 2017

Increasingly, literature has depicted food tourism as a powerful contributor to the ‘triple bottom line’ of economic, social, and environmental sustainability in rural communities (e.g. Sidali et al., 2015; Sims, 2009; Everret & Aitchson...

Author: Yukari Higuchi & Yasuhiro Yamanaka 

Year: 2017 

88 Think Tank XV Perceptions of local communities participation in rura... file 1353 Jul 27, 2015

In order to maximize the benefits and minimize the costs, rural communities should be able to participate actively in all aspects of tourism, including planning and management. The main purpose of this study is to evaluate the local communit...

Author: Limpho Lekaota & Jarkko Saarined 

Year: 2015 

87 Think Tank XVI Crowdsourcing – New Ways of an efficient Corporate Soc... file 1267 Jul 02, 2016

Corporate Social Responsibility (CSR) and Corporate Sustainability (CS) play a more and more crucial role in the development of hotel business. A study of the French hotel company Accor shows, that sustainability is a determining factor of ...

Author: Matthias Straub 

Year: 2016 

» Think Tank XVI The Concept of Corporate Social Responsibility: An ove... file 1231 Jul 02, 2016

In the tourism industry, whilst some companies have taken active steps towards Corporate Social Responsibility (CSR), others are yet to adopt a responsible approaching to business. According to Betz (2010), CSR is a relatively new concept i...

Author: Susanne Reimann & Sandro Carnicelli 

Year: 2016 

85 OPA award Can Direct Communication at the Point of Consumption R... file 1220 Jan 07, 2019

Key words: food waste, food signage, sustainability, experiment

Author: Hannes Antonschmidt & Dagmar Lund-Durlacher 

Year: 2018 

84 Think Tank XVI Towards Sustainable Tourism: Whatfactors most influenc... file 1208 Jul 02, 2016

Tourism is a major activity for some Mediterranean economies. While the growth of tourism over the last few decades has had many positive effects, it has also harmed the environment when this growth has not been planned in a sustainable way...

Author: Arayeh Afsordegan, Mar Vila, NúriaAgell, Mónica Sánchez 

Year: 2016 

83 Think Tank XVI Navigating Evolving Global Trends in Financial Crime: ... file 1183 Jul 02, 2016

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Author: Verity Anne Greenwood 

Year: 2016 

82 Think Tank XVIII What to communicate about sustainability actions of Fi... file 1182 Jan 07, 2019

Key words: sustainability, responsibility, marketing, communication, Finland, villa holiday

Author: Katja Pasanen 

Year: 2018 

81 Think Tank XV Environmental Practices and Hotels’ Performance: an em... file 1178 Jul 27, 2015

Firms are nowadays facing growing pressure from governments and environmental institutions to reduce their ecological footprint. While a growing number of empirical studies have examined the impact of green management policies on firms’ fina...

Author: Christelle Cortese & Mondher Sahli 

Year: 2015 

80 Think Tank XVIII Indigenous destination development: Nudging key player... file 1170 Jan 07, 2019

Key words: Key players, sustainable tourism impact, tourism planning

Author: Astrid Frischknecht, Celiane Camargo-Borges & Celeste Wilderom 

Year: 2018 

79 OPA award Sustainable Tourism on a Mass Tourism Island: An Explo... file 1156 Oct 23, 2019

Key words: sustainable tourism, mass tourism, sustainable urban development, environmental sustainability Page: 86-114 Sustainable Tourism on a Mass Tourism Island.pdf Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ ta...

Author: Kate Devor Leuhusen 

Year: 2019 

78 Think Tank XVI Values, Sustainability and Destination Choice Decision... file 1094 Jul 02, 2016

The sustainability concept has become popular after it was first used in almost three decades ago in what is now a renowned report, Our Common Future by Brundtland’s World Commission on Environment and Development (WCED 1987). Although much...

Author: Ercan Sirakaya-Turk, Seyhmuz Baloglu & Haywantee Rumi Ramkissoon 

Year: 2016 

77 Think Tank XVII Australian Indigenous Tourism: Integration of knowledg... file 1090 Aug 17, 2017

Many Australian tourism ventures today promote Australian Indigenous Biocultural Knowledge (AIBK) (Pert, Ens, Locke, Clarke, Packer & Turpin, 2015) through bush-tucker tours, interpretive displays in cultural centres, arts and crafts, et...

Author: Gabrielle McGinnis & Mark Harvey & Ian D. Clark & Tamara Young 

Year: 2017 

76 Think Tank XVI The influence of environmental attitudes and concerns ... file 1065 Jul 02, 2016

This study investigates environmental attitudes and concerns of Germans tourists towards climate change. Furthermore it analyses if there are attempts to neutralise air travel emissions by means of voluntary carbon-offsetting. Past research...

Author: Isabell Wulfsberg, Dirk Reiser, Volker Rundshagen & Nicolai Scherle 

Year: 2016 

75 Think Tank XVIII Persuasive communication: an experiment on hotel guest... file 998 Jan 07, 2019

Key words: personal values, smart water-saving technology, community-based social marketing, science communication, pro-environmental behaviour, field experiment.

Author: Pablo Pereira-Doel, Xavier Font & Candice Howarth 

Year: 2018