Author : Graham Miller & Caroline Scarles
School/Work Place : University of Surrey, UK
Contact :
Year : 2007

Tether (2003) describes innovation within service industries as having a Cinderella status - marginal and neglected. The traditional approach to thinking about innovation has been to concentrate on manufacturing and within that, the role of research and development to produce technological invention that can lead to product innovation (Miles 2005). However, the slow recognition that services occupy an increasingly important part of the world’s economic development has forced researchers into considering how innovation works outside manufacturing (von Tunzelmann and Acha, 2005). Jacob, Tinoré, Guilo, Bravo and Ulet (2003) argue there is a need for in-depth, exploratory and qualitative studies to help build the research base within service innovation. This paper attends to this call using the results of face to face interviews with senior managers to introduce TUI AG’s innovation programme, the ‘InnOlympics’. TUI AG describes itself as an innovative tourism group, whilst also being the world’s largest tour operator, with a turnover of more than €14.1 billion; it owns approximately 3,300 travel agencies, 100 aircraft, 35 incoming agencies and 300 hotels with over 165,000 beds in 30 countries. TUI operates in more than 70 countries with over 5,000 travel reps (TUI AG 2007). With the OECD (Kruger 2004) believing that sustainability offers a key opportunity for innovation within the tourism industry, this paper presents lessons to be learned from TUI AG’s programme for innovation for other tour operators wishing to become more innovative within the field of sustainable tourism.

List of Articles
No. Subject Viewssort Date
234 Think Tank IX The West in the East: Conflict in the Values of Volunt... file 4033 Oct 13, 2013

Consequently, the aim of this research was to explore the complexity of trying to work within a framework of sustainability, with a given number of stakeholders (in this case, a UK organisation, its customers (volunteers, primarily British) ...

Author: Angela M. Benson 

Year: 2009 

233 Think Tank IV Sustainability and Mass Destinations: Challenges and P... file 4019 Oct 13, 2013

In year 2001, the Government of the Balearic Islands decided to establish a tourism tax, named "ecotax", as an important measure to achieve a more sustainable tourism model for the islands. This paper analyses the background of the ecotax, t...

Author: Antoni Serra Cantallops 

Year: 2004 

232 Think Tank XIII Assessing Community Quality of Life in the Context of ... file 3929 Nov 06, 2013

One of major purposes of tourism development in a destination is to improve the quality of life (QOL) of host community. In the tourism literature, resident QOL has been discussed in the research of resident attitudes toward tourism. However...

Author: Chia-Pin Simo Yu, Shu Tian Cole & H. Charles Chancellor 

Year: 2013 

231 Think Tank X The Role of Knowledge-based Networks in Sustainable To... file 3925 Oct 13, 2013

In practice, tourism organisations tend to be more serious towards their financial viability and therefore undermine long-term socio-cultural and environmental consequences. In so doing they impede their own ability and that of the destinat...

Author: Ehsan Ahmed & Larry Dwyer 

Year: 2010 

» Think Tank VII Getting Fit to Innovate: TUI's InnOlympics file 3878 Oct 13, 2013

Tether (2003) describes innovation within service industries as having a Cinderella status - marginal and neglected. The traditional approach to thinking about innovation has been to concentrate on manufacturing and within that, the role of...

Author: Graham Miller & Caroline Scarles 

Year: 2007 

229 Think Tank XIV Local Networks as Sustainable Policy Instruments: A Ca... file 3869 Jun 27, 2014

In this case study, a communication network among local hotel managers was examined, first to assess the extent of communication among hotel managers, and second to identify influential members within the network. Communication with respect ...

Author: Karen Irene Thal & Tracy Burkett 

Year: 2014 

228 Think Tank XV Environmental beliefs and feelings toward nature among... file 3850 Jul 27, 2015

Tourists are often depicted as irresponsible consumers, with mass tourism being linked to extensive consumerism in society (Sharpley, 2012; Singh, 2012)and tourists as consumers are part of the “culture-ideology of consumerism” (Higgins-Desb...

Author: Elizabeth Ann Kruger 

Year: 2015 

227 Think Tank XIII Tourism development led by the Third Sector - Impacts ... file 3846 Nov 06, 2013

Most tourism development is initiated and led by either the private or the public sector. These projects’ potential impacts on host communities have been explored since the 1980s, and they are now relatively well known. This is not the case ...

Author: Julia N. Albrecht & My N. D. Tran 

Year: 2013 

226 Think Tank IV Attitudes towards Environmental Responsibility among S... file 3841 Oct 13, 2013

The first step in creating a more environmentally sound hotel industry should be a performance analysis of the hotel sector from an environmental perspective. An assessment measuring the level of environmental awareness among hoteliers and t...

Author: Paulina Bohdanowicz, Vlasta Zanki-Alujevic & Ivo Martinac 

Year: 2004 

225 Think Tank IV Cultural Tourism as a Means for Sustainability in a Ma... file 3830 Oct 13, 2013

Tourism has become for many islands a means of social, economic and cultural development through the creation of jobs, raising standards of living and through the development of local resources for culture and heritage. Thus, many of these d...

Author: Chryso Panayidou 

Year: 2004 

224 Think Tank IX The Role of Values in Sustainable Tourism Education file 3807 Oct 13, 2013

This presentation discusses the role of values in the context of sustainable tourism education. However, it does not seek to engage in the debate about the definition of Sustainable Tourism nor the differences between this concept and Sustai...

Author: Christian Schott 

Year: 2009 

223 Think Tank XIV Leadership at the Nexus: Exploring the Connection betw... file 3802 Jun 26, 2014

The development of sustainable and competitive tourism destinations is contingent upon many factors including the creation of inclusive policy (Pforr, 2006), the development and implementation of strategic plans (Jordan, Vogt, Kruger, and Gr...

Author: Whitney Knollenberg & Nancy Gard McGehee 

Year: 2014 

222 Think Tank XII Causality Between Inbound Tourism and Economic Growth:... file 3795 Nov 06, 2013

This paper examines the existing studies of the relationship between inbound tourism and economic growth. After a brief discussion of general economic growth theory and the reasons why a positive causal relationship may exist between export ...

Author: Mondher Sahli & Simon Carey 

Year: 2012 

221 Think Tank IV Sustainability in a Mature Mass-Tourism Destination: T... file 3770 Oct 13, 2013

Most destinations are struggling to achieve sustainability for their economies, their environments, their cultures and their tourism industries. This laudatory, idealistic and complex process involves many sectors of the industry, the commun...

Author: Pauline Sheldon, John Knox & Kem Lowry 

Year: 2004 

220 Think Tank XIII Building community capacity by developing regional bus... file 3762 Nov 06, 2013

Tourism is often proposed as a strategy for community development, especially in rural or remote regions where traditional industries, such as agriculture, are experiencing an economic downturn and there are limited alternative opportunities...

Author: Anna Blackman 

Year: 2013 

219 Think Tank V Ecolabels and Green Globe 21: Awareness and Consumer A... file 3753 Oct 13, 2013

A case in point is New Zealand, where tourism has long been recognised as an important economic force; this is aptly illustrated by the sector’s contribution of 9.6% to the country’s GDP in 2003 (TRCNZ, 2005). The resource at the heart of mu...

Author: Christian Schott 

Year: 2005 

218 Think Tank XIV Tourism Concessions in National Parks: Neo-liberal Too... file 3731 Jun 26, 2014

For the tourism sector the government aims to “Grow the number of new business opportunities on public conservation land in order to deliver increased economic prosperity and conservation gain” (New Zealand Government, 2012: 23). In relation...

Author: Valentina Dinica 

Year: 2014 

217 Think Tank XIV Sustainable Tourism Mobility: Recommended Strategies f... file 3728 Jun 26, 2014

Transport is a vital and integral component of the tourism system yet it contributes the most emissions in tourism (Dubois, Peeters, Ceron, & Gössling, 2011; Peeters & Dubois, 2010). In line with the global concerns for sustainabilit...

Author: Diem-Trinh Le-Klähn 

Year: 2014 

216 Think Tank X The Role of Face-to-face Communication and Networking ... file 3703 Oct 13, 2013

Despite the advent of improved electronic communications technology, face-to-face communication and networking remain the most effective means of enhancing business performance and innovation, particularly for more complex products. During ...

Author: Leo Jago & Margaret Deery 

Year: 2010 

215 Think Tank V Managing of Public Risks in Tourism: Towards Sustainab... file 3680 Oct 13, 2013

How to manage risks that endanger development of tourism but that are caused by tourism itself? An industry-based model is presented as an analytic tool and adapted to the situation in tourism. It is argued that development of tourism lacks ...

Author: Yoram Krozer & Else Redzepovic 

Year: 2005