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A modified value chainanalysisoftourism development in the Inlay Lake region, Myanmar

Author :	Sonja Frommenwiler & Péter Varga
School/Work Place :	Ecole hôtelière de Lausanne, Switzerland
Contact :	sonja.frommenwiler@ehl.ch
Year :	2015
OPA :	Runner Up Outstanding Paper Award

Tourism development in a relatively unknown country is faced with various challenges. The difficulty is not only choosing an appropriate tourism development strategy but also managing it in a complex sociocultural, economic and political environment with diverse stakeholders’ interests. The present research analyzes the current tourism dynamics of the Inlay Lake region in Myanmar from an innovative conceptual framework: the modified value chain. Through a comparative analysis between two divergent areas in relation to their tourism dynamics at the Inlay Lake,the paper aims to comprehend and detect potential development strategies that can lead to sustainable tourism practices.

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Category :: Think Tank XV

Tag :: sustainable tourism; political transition; value chain; ethnic groups; stakeholders; mass tourism

Attachment :: Frommenwiler, S & Varga, P A modified value chain analysis of tourism development in the Inlay Lake region, Myanmar.pdf [File Size:438.7KB/Download:557]; Frommenwiler, S & Varga, P Presentation.pdf [File Size:1.75MB/Download:2,511]

Views :: 15130
Registered Date :: 2015.07.27; 11:09:22

Trackback :: https://www.besteducationnetwork.org/Papers_Presentations/13724/81c/trackback

Article URL :: https://www.besteducationnetwork.org/Papers_Presentations/13724

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