Sign in using enhanced security
Key words: Customer Experience, Sustainable Marketing, CSR, Communication, Hospitality Management
Translation of the concept of sustainability into practice is fraught with problems. While policy advances in all sectors of the economy have made steps in the right direction the lack of clarity in defining what is meant by 'sustainability...
Author: Alison Gill & Peter Williams
Year: 2007
This paper provides a case study of how a tourism organisation has interpreted the change from a ‘marketing’ to a ‘management’ approach in destination development. It begins by looking at what the literature has said about destination manag...
Author: David Foster
Year: 2008
The practices of CSR have attracted the attention of the investigators, who have prepared a great diversity of theories and the international organisms, which have done recommendations, so that the companies have added them in their strategi...
Author: Ramon Palau
Year: 2006
The Wadden Sea Festival in Denmark is based on the idea of integrating the coastal environment in the presentation of contemporary art. Specifically, unique tidal differences are utilized to stage a range of performances. The Wadden Sea Fest...
Author: Janne J. Liburd & Anja Hergesell
Ecotourism, which typically involves nature-based tourism, plays an increasing role in today's environmental management. As environmental conservation has, in many cases, suffered from a limited budget, funding ecotourism is perceived as a w...
Author: Aphirom Promchanya
