Author : Judith Mair & Leo Jago
School/Work Place : Victoria University, Australia
Contact :,
Year : 2009

Achieving sustainability is a challenge for all of society, but one that may prove especially problematic for the business events sector. Tourism in general and the business events industry in particular may be even more susceptible than other sectors to changing public opinion regarding travel, particularly air travel and long haul flights. Long haul destinations, because of their physical location, are likely to be more susceptible than other destinations. As some business travel is discretionary in nature, it is likely that corporations will cut back on this travel in seeking to reduce the environmental footprints of their organisations.

In recognition of these potential impediments to business tourism, a number of stakeholders in the business events sector have taken steps to improve their sustainability performance and profile. High visibility projects such as the new Melbourne Convention and Exhibition Centre, which is the first convention centre in the world to be awarded a six star green star rating (Melbourne Convention and Exhibition Centre, 2008), along with a number of less conspicuous developments have been at the forefront of the business events sector’s response to climate change (Melbourne Convention and Visitors Bureau, 2008). Conclusive research, however, on whether consumers are interested in or willing to pay extra for such ‘green’ products appears to be lacking (Bergin-Seers & Mair, 2008). Given that consumers do not appear to be driving the business events sector’s push for sustainability, it is interesting to reflect upon who is driving the push for suppliers to increase their investment in sustainable facilities and practices.

Recent research has suggested that the values of influential owners, managers and members of staff may be of particular importance in determining the extent to which business events suppliers are willing to become more sustainable (Mair & Jago, 2009). In addition, a number of other studies have identified values, or the presence of someone for whom the environment is an important personal issue, as being an important driver of greening (inter alia Bansal & Roth, 2000; Kusyk & Lozano, 2007; Marshall, Cordano, & Silverman, 2005). Other drivers of sustainability in industry have been identified (including gaining a competitive advantage, complying with regulations, and stakeholder pressure), but for the most part, the literature in this area concerns itself with producing lists of potential drivers, and in some cases, testing the validity of these drivers in a specific industrial

context. Relatively little research has examined the dimensions of these individual drivers. This paper documents an exploratory study which aims to examine the personal values of suppliers in the business events sector and determine the extent to which personal values can and do play a role in achieving sustainability.

List of Articles
No. Subject Viewssort Date
254 Think Tank XII Slow Travellers - Who Are They, and What Motivates Them? file 2964 Nov 06, 2013

Tourism’s contribution to global greenhouse gas (GHG) emissions is estimated to be around 5% and is forecast to grow rapidly, to around 16% of global emissions by 2020. Future strategies for mitigation must address the levels of demand for t...

Author: Derek Robbins & Jaedong Cho 

Year: 2012 

OPA: 2012 Outstanding Paper Award Winner 

253 Think Tank XIII The Politics of Community-Based Tourism Planning in th... file 2975 Nov 06, 2013

The management of protected areas has to deal with a wide range of challenges, amongst these, a growing array of social, political and economic expectations. In this regard, protected areas are increasingly expected to particularly serve as ...

Author: Anna Hübner & Truong Si Hong Chau 

Year: 2013 

252 Think Tank IV Evaluating Environmental Initiatives of German Hotels file 2980 Oct 13, 2013

Following a vigorous environmental protection movement trigging in Germany over thirty years ago, the German hotel industry is gradually moving in line with other sections of its society. This study attempts to present a snapshot of the asse...

Author: Joseph S. Chen, Willy Legrand, Philip Sloan & Josephine Zho 

Year: 2004 

251 Think Tank IX De-constructing the Cosmopolitan Gaze file 2989 Oct 13, 2013

Introduction: Nurturing effective intercultural dialogue through tourism has been positioned to be an emergent challenge to tourism professionals working toward sustainability in a globalised world (Robinson and Picard 2006). This interdisci...

Author: Patricia Johnson 

Year: 2009 

250 Think Tank XI An introduction of the Global Sustainable Tourism Coun... file 2991 Oct 14, 2013

The purpose of this presentation is to introduce the Global Sustainable Tourism Council and Criteria, in an effort to encourage the Criteria as part of a framework for sustainable tourism education. The history of the GSTC and Criteria will...

Author: Kelly Bricker 

Year: 2011 

249 Think Tank XII Unsustainable Travel Development: The Case of Aviation... file 3010 Nov 06, 2013

Considering the apparent importance of low-cost aviation, and its dramatic development, there is remarkably little research done about its consequences on European mobility. A few studies have mapped the development of networks (cf. Dobruszk...

Author: Jan Henrik Nilsson 

Year: 2012 

248 Think Tank XIV Stakeholder Collaboration and Contestation in Tourism ... file 3012 Jun 26, 2014

Since Timor-Leste gained its independence in 2002, tourism has been promoted by both government and NGOs as a means to create jobs, build businesses, create income for national and local economics and improve regional economic imbalances (Ti...

Author: Sara Currie & Lindsay Turner 

Year: 2014 

247 Think Tank XV Inclusive tourism business models: A comparative analy... file 3037 Jul 27, 2015

Mitchell and Ashley state that the “bulk of pro-poor tourism literature has not aimed at measuring impact… [and] is indeed recognized as a weakness in the pro-poor tourism literature by its proponents” (2010:5). The research paper aims to qu...

Author: Andrew Rylance 

Year: 2015 

246 Think Tank V Tourism in Small Communities: Risks and Benefits file 3046 Oct 13, 2013

This paper presents the findings from a Sustainable Tourism Co-operative Research Centre study into the risks associated with the social impacts of tourism on a small community in the Australian state of Tasmania. This state is known for its...

Author: Leo Jago, Margaret Deery & Liz Fredline 

Year: 2005 

245 Think Tank IV Environmental Attitudes of Tourism Activity Providers ... file 3047 Oct 13, 2013

This paper looks at the issue of environmental awareness and the related topic of 'ecolabels' in a New Zealand context, adopting a supplier's perspective to gain a greater insight into the attitudes of those managing and providing tourism pr...

Author: Christian Schott 

Year: 2004 

244 Think Tank VIII Tourism-led Amenity Migration and the Transformation o... file 3063 Oct 13, 2013

Global economic and political change has stimulated an explosion in tourism-led migration flows resulting in unprecedented transformation in the form and condition of impacted communities (Woods, 2006). This increase in human migration to ar...

Author: Alison M. Gill 

Year: 2008 

243 Think Tank XII Residents' Perceptions on Event Impacts an Relocation ... file 3081 Nov 06, 2013

Social exchange theory and the mobility paradigm are used to understand residents’ perceptions on the impacts of the 2012 Olympic Games and their relocation intentions. Confirmatory factor analysis on a sample of 212 residents of London city...

Author: Girish Prayag & Talia Alders 

Year: 2012 

242 Think Tank XII Identifying Issues with Tourist Wayfinding: A Collabor... file 3094 Nov 06, 2013

This paper reports on a study that was conducted in conjunction with Destination NSW, the government tourism authority for the state of New South Wales in Australia. The purpose of the study was to examine tourist wayfinding behaviour in Syd...

Author: Tony Griffin & Deborah Edwards 

Year: 2012 

241 Think Tank XVII Innovation riving structural power changes in peripher... file 3096 Aug 17, 2017

Traditionally, tourism development in small island destinations has been explained through the lens of the Dependency Theory (Bianchi, 2002; Britton, 1982; Brown & Hall, 2000; Buhalis, 1999; Butler, 1993; Hall, 1994; Harrison, 2001; Weav...

Author: Chaya Hurnath 

Year: 2017 

240 Think Tank IX Tourism Price Competitiveness: a neglected ‘value’ in ... file 3116 Oct 13, 2013

Price competitiveness is one of the most important factors in the overall tourism competitiveness of a country or a destination. There is widely accepted evidence that prices are one of the most important factors in decisions about whether, ...

Author: Larry Dwyer & Peter Forsyth 

Year: 2009 

239 Think Tank VI Authenticity in Cultural Heritage Tourism as a means t... file 3121 Oct 13, 2013

This work aims through a clarification of philosophical assumptions to define authenticity in a dialogical perspective on the premise that there is a linkage between authenticity and sustainability. This paper will to discuss the development...

Author: Bente Bramming 

Year: 2006 

238 Think Tank XV The role of interpretation in mindfulness/mindlessness... file 3121 Jul 27, 2015

Cultural tourism is recently receiving increasing attention from southern African countries (The South African National Heritage and Cultural Tourism Strategy, 2012; Van Veuren, 2001). Cultural tourism is promoted as a local development stra...

Author: Haretsebe Manwa, Dudu Boemah & Emile Coetzee 

Year: 2015 

237 Think Tank VIII An Assessment of Efforts to Enhance the Quality of Lif... file 3157 Oct 13, 2013

Quality of life studies are usually either objective or subjective in nature. Objective quality of life studies concentrate on social indicators whereas subjective quality of life studies attempt to assess the perceived satisfaction that in...

Author: Turgut Var, Erhan Ada, Gökce Ozdemir & Deniz Hasirci 

Year: 2008 

236 Think Tank XI Identifying Critical Issues in Designing Educational T... file 3159 Oct 14, 2013

Education is seen as an important way to contribute to development. The World Bank finances educational projects with large amounts of money every year because it is convinced that improving education can help alleviate poverty by raising i...

Author: Kerstin Freudenthaler & Anja Hergesell 

Year: 2011 

235 Think Tank X Indigenous Values Help Shape a Universal Tourism Ethic file 3162 Oct 13, 2013

Indigenous communities from around the planet are defining common values in their tourism programs that attract visitors seeking authentic, transformational experiences. The Maori of New Zealand, Aborigines of Australia, Maasai of Kenya, Am...

Author: Ben Sherman 

Year: 2010