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RESOURCES: PAPERS & PRESENTATIONS

Author : Jorge E. Araña, Gianluca Goffi & Carmelo J. León
School/Work Place : Institute of Tourism and Sustainable Economic Development (TIDES) University of Las Palmas de Gran Canaria
Contact : jorge.arana@ulpgc.es
Year : 2016

There is an increasing concern for environmental and social issues among international travelers. As a consequence, many tourist corporations have been exploring the implementation of Social Responsibility (SR) policies as a tool to gain competitiveness advantages. The available evidence seems to point out that these policies are not effectively influencing tourism demand (Font et al., 2012; Juvan & Dolnicar, 2014).

In this study we explore this issue by designing two Discrete Choice Experiments (DCEs). The first DCE was aimed at measuring visitors’ willingness to pay (WTP) for different SR actions. In particular the most valued policies were: (i) Labor conditions, (ii) Environmental issues, (iii) Local Community relations; iv) Animal welfare. Although there were some clear differences for SR actions among nationalities (e.g. “cultural bias”) the results show that tourists are willingness to travel more often, and willingness to pay more money for their trips if SR policies are implemented and properly communicated. In terms of importance, the dimensions were ranked as follows: (1) Environment; (2) Labor; (3) Social Projects for the Local Community. DCE results are shown that visitor’ preferences for SR policies were quite heterogeneous among the population. In particular it was found that SR preferences among the population could be characterized by a small segment of the population holding high WTP for such policies and a large portion of the population with low levels of WTP.

While all SR activities were discovered to have a positive influence on tourists choices, there still exist a large controversy estimating the real impact of SR policies on tourism demand. In order to account for potential explanations of this issue, a second DCE was implemented to elicit Tour Operators (TOs)’ perception of tourist preferences (and behavior) when facing with information of alternative SR actions during the tourist package buying process. The results show that there were not statistical differences among TOs perception of visitors’ preferences and overall mean preference for the visitors’ sample. However, TOs responses do not seem to account for the existence of several segments in the population. A further de-briefing study was implemented finding that the two more plausible explanations for the gap among SR preference levels and implementation are: i) Demand heterogeneity; ii) Markets inefficiencies in providers at the destination. Further actions aimed at improving SR communication strategies to reach specific market segments and to improve suppliers’ market efficiency at the destination. 


List of Articles
No. Subject Viewssort Date
314 Think Tank X Knowledge Economies, Knowledge Making, Complexity Theo... file 1851 Oct 13, 2013

This paper narrates processes associated with the development of microtourism enterprises as one part of a broader organically determined sustainable development agenda in a north eastern coastal village in Bali. The paper’s narrative is co...

Author: Gayle Jennings 

Year: 2010 

313 Think Tank VIII Tourism Acting as a Factor of Integration: The Case of... file 1901 Oct 13, 2013

Over the past years, reports over brutal, racist attacks in the former eastern states of Germany have filled the headlines of German and international media again and again. Tourism authorities in these states have complained that these att...

Author: Dagmar Lund-Durlacher 

Year: 2008 

312 Think Tank VII Innovation in Tourism Education: Building the Capacity... file 1904 Oct 13, 2013

This paper will present the findings of a recent Summit on the Future of Tourism Education held in April 2007 in Austria. The summit's goal is to identify future societal, economic, environmental, political and technological trends from 201...

Author: Pauline Sheldon 

Year: 2007 

311 Think Tank IX Do Chinese tourists find their in-group members more t... file 1905 Oct 13, 2013

Furthermore, social identity theory suggests that people are attracted to others who are familiar to themselves because their similarity reinforces their self-image (Tajfel, 1982), and that people from collectivist culture tend to favour in-...

Author: Rui Jin Hoare, Ken Butcher & Danny O'Brien 

Year: 2009 

310 Think Tank XII Sustainability and policy mobility in resort destinations file 1940 Nov 06, 2013

In the arena of resort development, there is a long history of destinations emulating (and seeking to surpass) one another in efforts to maintain competitiveness. In recent years, the use of “best case” examples are common tools employed to ...

Author: Alison M. Gill & Peter W. Williams 

Year: 2012 

309 Think Tank IV Evaluation of Tourism Events: A Critical Review with a... file 1982 Oct 13, 2013

This presentation will critically review the three main sources of error in tourism event evaluation, related to the limited temporal, geographic and economic scope of current event evaluation approaches. In doing so, it will draw the attent...

Author: Jack Carlsen 

Year: 2004 

308 Think Tank VIII Tourism for Marginal Groups: Tourism as a Livelihood S... file 1988 Oct 13, 2013

Since the report of the Brundtland Commission was published 1987 (WCED 1987), sustainable development has been incorporated into the policies of many international organizations and the legislation of jurisdictions throughout the world. Nev...

Author: Teresa C.H. Tao & Geoffrey Wall 

Year: 2008 

307 Think Tank XV Conserving biodiversity as tourism (including wildlife... 2020 Jul 27, 2015

Governments throughout Australia and elsewhere recognise that tourism is an important sector of the economy, and are encouraging its growth in a variety of ways, some more environmentally sound than others. This papers presents not the resul...

Author: Ronda J Green 

Year: 2015 

306 Think Tank IX Ethical Confusion and Confusion of Ethics: Unpacking t... file 2021 Oct 13, 2013

For many decades authors (see Sontag, 1976, Baederholt, 2006, Chalfern, 1979, Crang, 1997) have recognised the fundamental role of photography within tourism. Many such as Urry (1999, 2002), Crouch (2000, 2002) and Crouch & Lubbren (200...

Author: Caroline Scarles 

Year: 2009 

305 Think Tank XII Evaluation of the accessibility of Monterrey's Tourism... file 2097 Nov 06, 2013

Despite several declarations, policies and regulations that seek to protect their rights, people with disabilities still encounter several constrains that impede their full participation in society, and, in particular, their access to and en...

Author: Blanca A. Camargo, Isabel Sánchez, Fátima Guajardo & Alejandro García 

Year: 2012 

304 Think Tank XIX Designing sustainable tourist experiences – (how) does... file 2138 Oct 23, 2019

Key words: Nature Parks, sustainable tourism, customer journey, sustainable development, behaviour change Page: 188-193 Designing sustainable tourist experiences.pdf Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ tabl...

Author: Birgit Reutz 

Year: 2019 

303 Think Tank IX Recreation Specialisation and Destination Image: A cas... file 2146 Oct 13, 2013

Papua New Guinea (PNG) should be to Australia what Costa Rica and Belize are to the USA – a proximate and successful tourist destination that attracts sustainable numbers of tourists drawn to the extraordinary diversity of endemic wildlife,...

Author: Kevin Lyons, Kevin Markwell & Patricia Johnson 

Year: 2009 

302 Think Tank VII Social Responsibility and Innovation on Trafficking an... file 2157 Oct 13, 2013

Ethical questions related to globalization, human rights, unfair labor practices and trans-boundary exchanges of capital and work force create ever more complex challenges for the tourism sustainability agenda. In recent years, the tourism i...

Author: Camelia Tepelus 

Year: 2007 

301 Think Tank XV The role of souvenir vendors in the cultural sustainab... file 2190 Jul 27, 2015

The research investigated the role of souvenir vendors in sustaining the social-cultural authenticity of Chichen Itza’s host community, a Mexican UNESCO World Heritage Site (WHS) (UNESCO, 2015a). The case study evaluated the Maya-descent ven...

Author: Ady Milman 

Year: 2015 

300 Think Tank IX Developing a knowledge platform on value of parks for ... file 2197 Oct 13, 2013

National Parks and other protected natural areas are a significant point of focus for tourism activity globally. Consequently it is important to understand the values of parks for tourism to assist with effective policy, planning and manage...

Author: Michael Hughes & Jack Carlsen 

Year: 2009 

» Think Tank XVI Tourists vs Tour operators Preferences for CSR Policie... file 2220 Jul 02, 2016

There is an increasing concern for environmental and social issues among international travelers. As a consequence, many tourist corporations have been exploring the implementation of Social Responsibility (SR) policies as a tool to gain co...

Author: Jorge E. Araña, Gianluca Goffi & Carmelo J. León 

Year: 2016 

298 Think Tank XIV Welcoming Chinese Visitors and the Easternization of t... file 2222 Jun 26, 2014

Tourism academics, practitioners, governments and agencies around the world are in general agreement about the future of tourism in what commentators have tagged The Asian Century. Assuming demographic and economic conditions persist, the in...

Author: Patricia C. Johnson 

Year: 2014 

297 Think Tank VI How Sophisticated is the level of E-Commerce Adoption ... file 2241 Oct 13, 2013

The research aims to develop a conceptual model of e-commerce adoption in tourism enterprises. The paper begins with a literature review identifying the opportunities and competitive advantage for tourism enterprises associated with E-commer...

Author: Nina Mistilis & John D’Ambra 

Year: 2006 

296 Think Tank IX Values: Dollars, trees or feelings? file 2244 Oct 13, 2013

The importance of values to tourism is but one aspect of the importance of values in human interactions with the natural environment and even more broadly to the human condition. However, attempts to understand the impact of values on behav...

Author: Denise Dillon 

Year: 2009 

295 Think Tank XIX Innovation Generator. Ideas for Sustainable Tourism Pr... file 2252 Oct 23, 2019

Key words: Innovation generator, Sustainable tourism, Alps, projects, Switzerland Page: 208-213 Innovation Generator.pdf Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Norma...

Author: Fabian Weber 

Year: 2019 

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