Tourism academics, practitioners, governments and agencies around the world are in general agreement about the future of tourism in what commentators have tagged The Asian Century. Assuming demographic and economic conditions persist, the industry will be forever changed by the entry of the largest tourism source market in the world: mainland China. This paper argues that increased mobility by the denizens of the Middle Kingdom will result in the Easternization of tourism practices through the exercise of soft power. This constitutes a shift of power from the North to the South (albeit China is in the geographical north). This paper is informed by an analysis of the Welcoming Chinese Visitors program that was guided by Johnson’s (2014) post-disciplinary approach to studying cross-cultural relationships.