A number of recent incidents have focussed media attention on the phenomenon of tourist selfies, described their negative consequences for tourist destinations and identified a number of challenges for tourist site managers.  This paper reports on an analysis of the social representation of tourist selfies in news media, and a review of emerging evidence about selfies from academic research. The aim was to develop a better understanding of this phenomenon to suggest ways that tourist site managers can balance the needs of the tourists taking the selfies with the demands of protecting the setting and others in it from negative tourism impacts. The paper seeks to contribute to more sustainable tourism through better site and attraction management.