Author : Ya-Ting Huang, David Botterill & Eleri Jones
School/Work Place : University of Wales Institute, UK
Year : 2006

Corporate Social Responsibility (CSR) has become an important issue for some governments but the tourism industry appears to be slow in adopting CSR strategies. By focusing on CSR, we argue that the implementation of CSR audits could help to integrate environmental and social considerations into the concept of marine tourism. We consider that a socially responsible tourism organisation will fully consider what impacts on communities and the environment will result from strategic and operational decisions, as well as better balancing the needs of all stakeholders.

In the UK, the concepts of CSR and sustainable development (SD) are beginning to be understood as related concepts. Implementation of CSR lags behind the progress being made on sustainable development in tourism. In contrast both concepts are relatively new to the developing country of Taiwan and decision-makers and developers are lacking expert knowledge in these fields.

The aim of this paper is to report on a research project at doctoral level that will develop a formal description of CSR for businesses at marine tourism destinations, and to examine its likely applications in a cross-cultural setting. CSR concepts and techniques developed in other sectors will provide a benchmark for marine tourism organisations. The challenge of adopting CSR benchmarking management techniques in marine tourism organisations in the UK and Taiwan opens up a door to help examine the extent of the influence of organisational culture in a cross-cultural setting, enabling the generated models of CSR to better handle and understand cultural dynamics.

List of Articles
No. Subject Views Datesort
5 Think Tank VI Family Businesses and Sustainable Tourism: the Role of... file 3360 Oct 13, 2013

Family businesses, that is, businesses owned and/or operated my members of a single family, are predominant in Western economies. This is also an important category of business within tourism hospitality, particularly in rural areas where r...

Author: Janne J. Liburd & Jack Carlsen 

Year: 2006 

4 Think Tank VI Ecotourism and Environmental Education: Opportunities ... file 81259 Oct 13, 2013

Ecotourism, which typically involves nature-based tourism, plays an increasing role in today's environmental management. As environmental conservation has, in many cases, suffered from a limited budget, funding ecotourism is perceived as a w...

Author: Aphirom Promchanya 

Year: 2006 

3 Think Tank VI Corporate Social Responsibility or Government Interven... file 7585 Oct 13, 2013

Implicit in notions of sustainable development is an holistic triple bottom line approach that seeks to preserve essential ecological processes, protect human heritage and biodiversity and foster inter and intra-generational equity whilst r...

Author: David Wood & Jack Carlsen 

Year: 2006 

2 Think Tank IV Mass-ski Tourism in the Dolomites and Sustainability: ... file 3227 Oct 13, 2013

The aim of this paper is to highlight the impact of mass-ski tourism on the environment in the Dolomites (Italian Alps), where in winter the principal activities are snow sports. In implementing this development model the Dolomite region has...

Author: Mariangela Franch, Umberto Martini, Pier Luigi Novi Inverardi, Federica Buffa, Pietro Marzani & Maria Della Lucia 

Year: 2004 

OPA: 2004 Runner Up 

1 Think Tank IV Tourism focused NGO's - An Online Content Analysis file 2797 Oct 13, 2013

The number of Non-Governmental Organizations (NGOs) increased from 31,246 to 37,281 (19.3%) between 1990 and 2000, (Human Development Report, 2002). The importance of NGOs is documented in United Nations Local Agenda 21 Chapter 27, 'Strength...

Author: Meng-Mei Chen & James Holleran 

Year: 2004