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RESOURCES: PAPERS & PRESENTATIONS

Author : Stuart E. Levy & Sun-Young Park
School/Work Place : George Washington University, USA
Contact : slevy@gwu.edu, sypark5@usfca.edu
Year : 2011

In recent years, hotel companies have recognized the importance of engaging in responsible business practices as they relate to stakeholders including employees, guests, and the communities in which their properties are located. Accordingly, many of these corporate social responsibility (CSR) initiatives (e.g., towel recycle and reuse programs, employee diversity training) have been widely implemented and are now commonly found throughout the industry. However, hospitality firms that continue to focus solely on mainstream CSR activities may no longer derive a high level of benefit of engaging in CSR efforts, which have traditionally included guest satisfaction, brand preference, positive brand reputation, and increased employee commitment (Bader 2005; Butler 2008; Mensah 2007). At worst, firms may be accused of "greenwashing" if their green practices remain outdated (El Dief and Font 2010).

Innovation practices and research related to hotels have mainly focused on technological and service innovations (Orfila-Sintes et al., 2004; Tseng et al., 2008), with scant attention paid to CSR innovations. Although it is assumed that hospitality firms benefit from continuous innovation in the CSR arena, no prior research has examined the value of CSR innovation from a management perspective. Therefore, the objective of this research is threefold: 1) develop a comprehensive list and categorization of new generation CSR innovations (which we call, "CSR 2.0"); 2) analyze differences between "traditional" and "innovative" CSR activities on key stakeholder outcomes; and 3) compare managerial perspectives in the lodging industry between U.S. east and west coast respondents. All of these research objectives will add to academic and practitioner understanding of sustainability in the hospitality and tourism industries.


List of Articles
No. Subject Views Datesort
46 Think Tank XVIII Deconstructing mass tourism with “upscale, all-year-ro... file 16870 Jan 07, 2019

Key words: local residents, seasonality, mass tourism, sustainability, tourism development

Author: Tina Šegota 

Year: 2018 

45 Think Tank XVIII What to communicate about sustainability actions of Fi... file 15756 Jan 07, 2019

Key words: sustainability, responsibility, marketing, communication, Finland, villa holiday

Author: Katja Pasanen 

Year: 2018 

44 Think Tank XVIII The role of research-based evidence in destination mar... file 1545 Jan 07, 2019

Key words: marketing, research-based evidence, partnership, rural tourism, city tourism, sustainability

Author: Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi 

Year: 2018 

43 Think Tank XVIII Communication of Sustainability Efforts in the Hospita... file 1622 Jan 07, 2019

Keywords: green marketing, sustainability engagement, small / owner-managed hotels

Author: Sven-Olaf Gerdt, Elisa Wagner & Gerhard Schewe 

Year: 2018 

42 Think Tank XVIII Resilience thinking used as a sustainable tourism mark... file 1363 Jan 07, 2019

Key words: protected areas, resilience thinking, sustainability, marketing, tool

Author: Claire Louisa Fordred & Kevin Mearns 

Year: 2018 

41 Think Tank XVIII The Munich Streetlife Festival: A case study on a gree... file 4228 Jan 07, 2019

Key words: Green events, sustainability communication, theory of planned behaviour, transtheoretical model, structure equation model

Author: Elias Butzmann & Christina Tölkes 

Year: 2018 

40 OPA award Can Direct Communication at the Point of Consumption R... file 2204 Jan 07, 2019

Key words: food waste, food signage, sustainability, experiment

Author: Hannes Antonschmidt & Dagmar Lund-Durlacher 

Year: 2018 

39 Think Tank XVIII SMTE’s use of SoMe and Sustainability file 1643 Jan 07, 2019

Key words: SoMe, Small medium sized tourism enterprises (SMTE’s), Sustainability, Tourism.

Author: Ida Marie Visbech Andersen 

Year: 2018 

38 Think Tank XV The role of souvenir vendors in the cultural sustainab... file 2741 Jul 27, 2015

The research investigated the role of souvenir vendors in sustaining the social-cultural authenticity of Chichen Itza’s host community, a Mexican UNESCO World Heritage Site (WHS) (UNESCO, 2015a). The case study evaluated the Maya-descent ven...

Author: Ady Milman 

Year: 2015 

37 Think Tank XV Perceptions of local communities participation in rura... file 2831 Jul 27, 2015

In order to maximize the benefits and minimize the costs, rural communities should be able to participate actively in all aspects of tourism, including planning and management. The main purpose of this study is to evaluate the local communit...

Author: Limpho Lekaota & Jarkko Saarined 

Year: 2015 

36 Think Tank XIV Current Global Initiatives to Address the Sustainabili... file 5075 Jul 07, 2014

A number of ongoing and new initiatives aim at the tourism sector with the intention of improving sustainability within the sector and through tourism in other economic and social activities. Dirk's presentation reflects on UNWTO’s position ...

Author: Dirk Glaesser 

Year: 2014 

35 Think Tank XIII Striving for Environmental Sustainability through Soci... file 6024 Nov 06, 2013

The question how native societies cope with the increasing pressure of global values, such as sustainability, westernization and democratic institutions has been asked in the last decades (Smith, 1989; Honey, 1999; Nash, 2001; Honey, 2008). ...

Author: Peter Varga 

Year: 2013 

34 Think Tank XIII The Paradox of poverty amidst the plenty of nature: co... file 6476 Nov 06, 2013

Rural communities in South Africa have not been active stakeholders in tourism development. Community awareness and involvement in the preservation of natural and cultural heritage through sustainable tourism development in selected areas ad...

Author: Felicité A. Fairer-Wessels 

Year: 2013 

33 Think Tank XII Sustainable Mobilities Beyond the Report: Covert Susta... file 4795 Nov 06, 2013

The concept of sustainable development has become a mainstream idea in the governance and management of travel and tourism. Over the past two decades it has attracted considerable attention and debate. While the principles of sustainable dev...

Author: Tim Coles, Emily Fenclova & Claire Dinan 

Year: 2012 

32 Think Tank XI Environmental Attitudes of Generation Y Students: Foun... file 5404 Oct 14, 2013

Sustainability has long been a theme in the tourism research and planning literature and is a growing concern in the wider area of business and corporate management. Consequent to these trends in practice and research there has been a growt...

Author: Pierre Benckendorff, Gianna Moscardo & Laurie Murphy 

Year: 2011 

31 Think Tank XI What Do Tourism Students Know About Sustainability and... file 12394 Oct 14, 2013

The topic of sustainable tourism education has only recently started to emerge in the tourism literature. A few tourism scholars have raised concerns about the need to prepare future tourism professionals for real life planning and manageme...

Author: Blanca A. Camargo & Ulrike Gretzel 

Year: 2011 

» Think Tank XI CRS 2.0: Management Perspectives of Sustainable Hospit... file 7904 Oct 14, 2013

In recent years, hotel companies have recognized the importance of engaging in responsible business practices as they relate to stakeholders including employees, guests, and the communities in which their properties are located. Accordingly...

Author: Stuart E. Levy & Sun-Young Park 

Year: 2011 

29 Think Tank XI Learning for Sustainable Tourism: Small and Medium Ent... file 4022 Oct 14, 2013

This abstract intends to present QUSS – an integrated Management System for Quality, Sustainability and Safety in theory and practice. QUSS was invented by the NGO Ecocamping and is thus basically applied on camp sites in Europe with focus ...

Author: Tatjana Thimm 

Year: 2011 

28 Think Tank X Sustainability: What Matters to Students, Educators, a... file 5417 Oct 13, 2013

As climate change gains global attention from events like the summit in Copenhagen held during December of 2009, the need for sustainable tourism is more important than ever; with comprehensive education in sustainability concepts and practi...

Author: Cynthia S. Deale & Nelson Barber 

Year: 2010 

27 Think Tank X Sustainable Tourism Pedagogy and Student Community Col... file 16673 Oct 13, 2013

There have been increasing calls to move away from the traditional disciplinary structures and research, teaching and learning approaches that have tended to ‘tunnel’ student learning and reinforce particular worldviews towards new forms of ...

Author: Tazim Jamal, Justin Taillon & Dianne Dredge 

Year: 2010 

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