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Author : Pierre Benckendorff, Gianna Moscardo & Laurie Murphy
School/Work Place : University of Queensland, Australia (Pierre Benckendorff), James Cook University, Australia (Gianna Moscardo & Laurie Murphy)
Contact : p.benckendorff@uq.edu.au
Year : 2011

Sustainability has long been a theme in the tourism research and planning literature and is a growing concern in the wider area of business and corporate management. Consequent to these trends in practice and research there has been a growth in discussions of the need for sustainability education in programs for business and tourism students. The development of such programs needs to be based on a sound understanding of the existing values and attitudes of current students. This paper reports on a study that explored the environmental attitudes of a sample of Generation Y students in a business and tourism program using the New Environmental Paradigm (NEP) scale. Numerous and often contradictory claims have been made about this generational cohort including some suggestions that they are more environmentally aware and concerned than previous generations. The analyses only partially supported this claim with the data showing a relatively high level of pro-environmental attitudes but not a significant increase over previous generations. Additionally the analyses revealed some important patterns in the responses within the sample particularly around gender and parental influences. The paper concludes with recommendations for sustainability education in tourism programs.


List of Articles
No. Subject Views Datesort
» Think Tank XI Environmental Attitudes of Generation Y Students: Foun... file 5404 Oct 14, 2013

Sustainability has long been a theme in the tourism research and planning literature and is a growing concern in the wider area of business and corporate management. Consequent to these trends in practice and research there has been a growt...

Author: Pierre Benckendorff, Gianna Moscardo & Laurie Murphy 

Year: 2011 

3 Think Tank XI What Do Tourism Students Know About Sustainability and... file 12394 Oct 14, 2013

The topic of sustainable tourism education has only recently started to emerge in the tourism literature. A few tourism scholars have raised concerns about the need to prepare future tourism professionals for real life planning and manageme...

Author: Blanca A. Camargo & Ulrike Gretzel 

Year: 2011 

2 Think Tank XI CRS 2.0: Management Perspectives of Sustainable Hospit... file 7904 Oct 14, 2013

In recent years, hotel companies have recognized the importance of engaging in responsible business practices as they relate to stakeholders including employees, guests, and the communities in which their properties are located. Accordingly...

Author: Stuart E. Levy & Sun-Young Park 

Year: 2011 

1 Think Tank XI Learning for Sustainable Tourism: Small and Medium Ent... file 4022 Oct 14, 2013

This abstract intends to present QUSS – an integrated Management System for Quality, Sustainability and Safety in theory and practice. QUSS was invented by the NGO Ecocamping and is thus basically applied on camp sites in Europe with focus ...

Author: Tatjana Thimm 

Year: 2011 

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