Key words: marketing, research-based evidence, partnership, rural tourism, city tourism, sustainability

Author: Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi 

Year: 2018 

Communities have a variety of interest levels in tourism overall, including sustainable tourism (WTO, 2002). While we have witnessed increased awareness and discussions about sustainability and sustainable tourism, there is often a lack of s...

Author: Cynthia Messer, Ingrid Schneider & Okechukwu Ukaga 

Year: 2007