Sign in using enhanced security
Key words: marketing, research-based evidence, partnership, rural tourism, city tourism, sustainability
Author: Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi
Communities have a variety of interest levels in tourism overall, including sustainable tourism (WTO, 2002). While we have witnessed increased awareness and discussions about sustainability and sustainable tourism, there is often a lack of s...
Author: Cynthia Messer, Ingrid Schneider & Okechukwu Ukaga