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Key words: Customer Experience, Sustainable Marketing, CSR, Communication, Hospitality Management
The practices of CSR have attracted the attention of the investigators, who have prepared a great diversity of theories and the international organisms, which have done recommendations, so that the companies have added them in their strategi...
Author: Ramon Palau
Year: 2006
In order for tourism to be sustainable in the long term, there must be continued viability of tourism related entities (Tesone 2004), that is business operations must be sustainable. Hotels are major tourism entities and play an important ro...
Author: Rayka Presbury
Year: 2004
Recent challenges within the hospitality industry highlight a critical need for research and innovation to inform management practice. Surprisingly, however, a comprehensive review of literature has found that innovation research within the...
Author: Conrad Lashley & Barry O'Mahony
Year: 2007
Employment is one of the important requirements for the integration of disabled people to daily life. The tourism industry is one of Turkey’s important industries with a great potential for growth. However this growth must be a planned and ...
Author: Sabah Balta & Murat Bengisu
Year: 2008
In recent years, hotel companies have recognized the importance of engaging in responsible business practices as they relate to stakeholders including employees, guests, and the communities in which their properties are located. Accordingly...
Author: Stuart E. Levy & Sun-Young Park
Year: 2011
The role of human resources in sustaining hospitality enterprises has long been recognized (Hjalager und Andersen 2001; Baum 2007). Personnel are considered vital for the delivery of touristic experiences, thus being a central ingredient of ...
Author: Anja Hergesell, Ulrike Bauernfeind & Dagmar Lund-Durlacher
Year: 2009
Extensive infrastructure and client expectations of luxury will mean that their carbon footprint and water usage is likely to exceed significantly that of average urban households. Often located in coastal or riverine settings, they are vuln...
Author: Charles Arcodia & Chantal Dickson
The first step in creating a more environmentally sound hotel industry should be a performance analysis of the hotel sector from an environmental perspective. An assessment measuring the level of environmental awareness among hoteliers and t...
Author: Paulina Bohdanowicz, Vlasta Zanki-Alujevic & Ivo Martinac
As climate change gains global attention from events like the summit in Copenhagen held during December of 2009, the need for sustainable tourism is more important than ever; with comprehensive education in sustainability concepts and practi...
Author: Cynthia S. Deale & Nelson Barber
Year: 2010
The focus of this paper is to provide an overview of the current sustainability content in Irish tourism programmes and the identification of key trends in this regard. It is based on extensive research of secondary and tertiary education s...
Author: Jane Stacey, Sheila Flanagan, Kevin Griffin & Anna Tottle
Sustainability is an inevitable concept in tourism which heavily depends on natural resources and environment with its products and services. Here prevention and controlling water, air and noise pollution, habitat degradation is more importa...
Author: Meryem Atik, Türker Altan & A. Akin Aksu
Author: Annkathrin Weiss & Matthias Straub
Year: 2018
Following a vigorous environmental protection movement trigging in Germany over thirty years ago, the German hotel industry is gradually moving in line with other sections of its society. This study attempts to present a snapshot of the asse...
Author: Joseph S. Chen, Willy Legrand, Philip Sloan & Josephine Zho
