Author : Stuart E. Levy & Sun-Young Park
School/Work Place : George Washington University, USA
Contact :,
Year : 2011

In recent years, hotel companies have recognized the importance of engaging in responsible business practices as they relate to stakeholders including employees, guests, and the communities in which their properties are located. Accordingly, many of these corporate social responsibility (CSR) initiatives (e.g., towel recycle and reuse programs, employee diversity training) have been widely implemented and are now commonly found throughout the industry. However, hospitality firms that continue to focus solely on mainstream CSR activities may no longer derive a high level of benefit of engaging in CSR efforts, which have traditionally included guest satisfaction, brand preference, positive brand reputation, and increased employee commitment (Bader 2005; Butler 2008; Mensah 2007). At worst, firms may be accused of "greenwashing" if their green practices remain outdated (El Dief and Font 2010).

Innovation practices and research related to hotels have mainly focused on technological and service innovations (Orfila-Sintes et al., 2004; Tseng et al., 2008), with scant attention paid to CSR innovations. Although it is assumed that hospitality firms benefit from continuous innovation in the CSR arena, no prior research has examined the value of CSR innovation from a management perspective. Therefore, the objective of this research is threefold: 1) develop a comprehensive list and categorization of new generation CSR innovations (which we call, "CSR 2.0"); 2) analyze differences between "traditional" and "innovative" CSR activities on key stakeholder outcomes; and 3) compare managerial perspectives in the lodging industry between U.S. east and west coast respondents. All of these research objectives will add to academic and practitioner understanding of sustainability in the hospitality and tourism industries.

List of Articles
No. Subject Viewssort Date
13 Think Tank VI Corporate Social Responsibility in the Catalan hospita... file 75974 Oct 13, 2013

The practices of CSR have attracted the attention of the investigators, who have prepared a great diversity of theories and the international organisms, which have done recommendations, so that the companies have added them in their strategi...

Author: Ramon Palau 

Year: 2006 

12 Think Tank IV Impediments to Sustainable Service Quality in Luxury H... file 15978 Oct 13, 2013

In order for tourism to be sustainable in the long term, there must be continued viability of tourism related entities (Tesone 2004), that is business operations must be sustainable. Hotels are major tourism entities and play an important ro...

Author: Rayka Presbury 

Year: 2004 

11 Think Tank VII Barriers to Innovation in Hospitality Provision: Towar... file 9223 Oct 13, 2013

Recent challenges within the hospitality industry highlight a critical need for research and innovation to inform management practice. Surprisingly, however, a comprehensive review of literature has found that innovation research within the...

Author: Conrad Lashley & Barry O'Mahony 

Year: 2007 

10 Think Tank VIII Employment of the Disabled Workforce in the Hospitalit... file 9200 Oct 13, 2013

Employment is one of the important requirements for the integration of disabled people to daily life. The tourism industry is one of Turkey’s important industries with a great potential for growth. However this growth must be a planned and ...

Author: Sabah Balta & Murat Bengisu 

Year: 2008 

» Think Tank XI CRS 2.0: Management Perspectives of Sustainable Hospit... file 8030 Oct 14, 2013

In recent years, hotel companies have recognized the importance of engaging in responsible business practices as they relate to stakeholders including employees, guests, and the communities in which their properties are located. Accordingly...

Author: Stuart E. Levy & Sun-Young Park 

Year: 2011 

8 Think Tank IX The role of values in sustaining the hospitality labou... file 6576 Oct 13, 2013

The role of human resources in sustaining hospitality enterprises has long been recognized (Hjalager und Andersen 2001; Baum 2007). Personnel are considered vital for the delivery of touristic experiences, thus being a central ingredient of ...

Author: Anja Hergesell, Ulrike Bauernfeind & Dagmar Lund-Durlacher 

Year: 2009 

7 Think Tank VIII Responding to Climate Change in Australian Resort Hote... file 6459 Oct 13, 2013

Extensive infrastructure and client expectations of luxury will mean that their carbon footprint and water usage is likely to exceed significantly that of average urban households. Often located in coastal or riverine settings, they are vuln...

Author: Charles Arcodia & Chantal Dickson 

Year: 2008 

6 Think Tank IV Attitudes towards Environmental Responsibility among S... file 5750 Oct 13, 2013

The first step in creating a more environmentally sound hotel industry should be a performance analysis of the hotel sector from an environmental perspective. An assessment measuring the level of environmental awareness among hoteliers and t...

Author: Paulina Bohdanowicz, Vlasta Zanki-Alujevic & Ivo Martinac 

Year: 2004 

5 Think Tank X Sustainability: What Matters to Students, Educators, a... file 5550 Oct 13, 2013

As climate change gains global attention from events like the summit in Copenhagen held during December of 2009, the need for sustainable tourism is more important than ever; with comprehensive education in sustainability concepts and practi...

Author: Cynthia S. Deale & Nelson Barber 

Year: 2010 

4 Think Tank VIII Integrating Sustainability into Tourism Education and ... file 4893 Oct 13, 2013

The focus of this paper is to provide an overview of the current sustainability content in Irish tourism programmes and the identification of key trends in this regard. It is based on extensive research of secondary and tertiary education s...

Author: Jane Stacey, Sheila Flanagan, Kevin Griffin & Anna Tottle 

Year: 2008 

3 Think Tank IV Possibilities for Sustainable Tourism Management in Ac... file 4683 Oct 13, 2013

Sustainability is an inevitable concept in tourism which heavily depends on natural resources and environment with its products and services. Here prevention and controlling water, air and noise pollution, habitat degradation is more importa...

Author: Meryem Atik, Türker Altan & A. Akin Aksu 

Year: 2004 

2 Think Tank XVIII Sustainable Experience: Innovative sustainable communi... file 4055 Jan 07, 2019

Key words: Customer Experience, Sustainable Marketing, CSR, Communication, Hospitality Management

Author: Annkathrin Weiss & Matthias Straub 

Year: 2018 

1 Think Tank IV Evaluating Environmental Initiatives of German Hotels file 3349 Oct 13, 2013

Following a vigorous environmental protection movement trigging in Germany over thirty years ago, the German hotel industry is gradually moving in line with other sections of its society. This study attempts to present a snapshot of the asse...

Author: Joseph S. Chen, Willy Legrand, Philip Sloan & Josephine Zho 

Year: 2004