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RESOURCES: PAPERS & PRESENTATIONS

Author : Christian Schott
School/Work Place : Victoria University of Wellington, New Zealand
Contact : christian.schott@vuw.ac.nz
Year : 2005

A case in point is New Zealand, where tourism has long been recognised as an important economic force; this is aptly illustrated by the sector’s contribution of 9.6% to the country’s GDP in 2003 (TRCNZ, 2005). The resource at the heart of much of this economic success is the tourist perception of New Zealand’s natural environment as ‘clean, green and pristine’. This innate characteristic of New Zealand tourism, coupled with the ramifications of the Kyoto protocol and the introduction of carbon taxes, render mechanisms designed for improved environmental performance, such as the concept of ecolabels, highly topical and relevant to the tourism industry in New Zealand. Accordingly, this paper will explore ecolabels as one of the mechanisms available for managing these challenges, by investigating attitudes towards, as well as consumer awareness of ecolabels. After positioning this research within the broader literature on ecolabels and tourism-based environmental certification schemes, the paper will present the findings and relate them, where appropriate, to other research to provide an insight into the level of consumer support that this relatively novel approach, in a New Zealand context, has gained. The paper will close by evaluating the prospect of ecolabels making a meaningful difference to the tourism industry in New Zealand.


List of Articles
No. Subject Views Datesort
4 Think Tank XI Sustainable Tourism Labels: A Suitable Tool for Consum... file 2643 Oct 14, 2013

In an attempt to encourage businesses making an effort to reduce the negative impacts of tourism, and to maximise the positive outcomes of this activity an extensive number of sustainable tourism labels were developed worldwide. It has been...

Author: Sofia Reino 

Year: 2011 

3 Think Tank XI Learning for Sustainable Tourism: Small and Medium Ent... file 3183 Oct 14, 2013

This abstract intends to present QUSS – an integrated Management System for Quality, Sustainability and Safety in theory and practice. QUSS was invented by the NGO Ecocamping and is thus basically applied on camp sites in Europe with focus ...

Author: Tatjana Thimm 

Year: 2011 

» Think Tank V Ecolabels and Green Globe 21: Awareness and Consumer A... file 3575 Oct 13, 2013

A case in point is New Zealand, where tourism has long been recognised as an important economic force; this is aptly illustrated by the sector’s contribution of 9.6% to the country’s GDP in 2003 (TRCNZ, 2005). The resource at the heart of mu...

Author: Christian Schott 

Year: 2005 

1 Think Tank IV Environmental Attitudes of Tourism Activity Providers ... file 2838 Oct 13, 2013

This paper looks at the issue of environmental awareness and the related topic of 'ecolabels' in a New Zealand context, adopting a supplier's perspective to gain a greater insight into the attitudes of those managing and providing tourism pr...

Author: Christian Schott 

Year: 2004 

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