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As a niche market, adventure tourism has been developing rapidly in many regions and territories, evidenced by increasing number of participants and intensive growth of adventure tourism products (Adventure Travel Trade Association, 2013; T...
Author: Mingming Chen, Deborah Edward, Simon Darcy
The intent of this research is to provide a comparative analysis of several innovative social entrepreneurial businesses operating within the realm of rural adventure tourism. This qualitative, case-based research explores six companies, wh...
Author: Christina Heyniger & Kristin Lamoureaux