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RESOURCES: PAPERS & PRESENTATIONS

Author : Graham Miller & Caroline Scarles
School/Work Place : University of Surrey, UK
Contact : g.miller@surrey.ac.uk
Year : 2007

Tether (2003) describes innovation within service industries as having a Cinderella status - marginal and neglected. The traditional approach to thinking about innovation has been to concentrate on manufacturing and within that, the role of research and development to produce technological invention that can lead to product innovation (Miles 2005). However, the slow recognition that services occupy an increasingly important part of the world’s economic development has forced researchers into considering how innovation works outside manufacturing (von Tunzelmann and Acha, 2005). Jacob, Tinoré, Guilo, Bravo and Ulet (2003) argue there is a need for in-depth, exploratory and qualitative studies to help build the research base within service innovation. This paper attends to this call using the results of face to face interviews with senior managers to introduce TUI AG’s innovation programme, the ‘InnOlympics’. TUI AG describes itself as an innovative tourism group, whilst also being the world’s largest tour operator, with a turnover of more than €14.1 billion; it owns approximately 3,300 travel agencies, 100 aircraft, 35 incoming agencies and 300 hotels with over 165,000 beds in 30 countries. TUI operates in more than 70 countries with over 5,000 travel reps (TUI AG 2007). With the OECD (Kruger 2004) believing that sustainability offers a key opportunity for innovation within the tourism industry, this paper presents lessons to be learned from TUI AG’s programme for innovation for other tour operators wishing to become more innovative within the field of sustainable tourism.


List of Articles
No. Subject Views Datesort
42 Think Tank VII Destination and Enterprise Management for a Tourism Fu... file 8470 Oct 13, 2013

A key element of a successful tourism industry is the ability to recognize and deal with change across a wide range of key factors and the way they interact. Key drivers of global change can be classified as Economic, Social, Political, Tec...

Author: Larry Dwyer, Deborah Edwards, Nina Mistilis, & Carolina Roman 

Year: 2007 

41 Think Tank VII Rural Adventure Tourism and Social Entrepreneurship file 5245 Oct 13, 2013

The intent of this research is to provide a comparative analysis of several innovative social entrepreneurial businesses operating within the realm of rural adventure tourism. This qualitative, case-based research explores six companies, wh...

Author: Christina Heyniger & Kristin Lamoureaux 

Year: 2007 

40 Think Tank VII Thematic Analysis of Sustainable Tourism and the Tripl... file 4127 Oct 13, 2013

The relationship between the themes in sustainable tourism publications and the Triple Bottom Line (TBL) was explored in this article. A categorised list of 3719 sustainable tourism articles was thematically analysed to determine the conten...

Author: Michael Hughes & Jack Carlsen 

Year: 2007 

39 Think Tank VII Learning as Prerequisite for Innovations in Tourism - ... file 10680 Oct 13, 2013

This article reports on an ongoing project that focuses on learning and innovation as prerequisites for sustainable tourism in a transnational environment defined by the European North Sea Region. According to Buhalis (2000: 113) providing i...

Author: Janne Liburd & Anja Hergesell 

Year: 2007 

38 Think Tank VII Innovations in Volunteer Tourism: A Case Study of Fund... file 5965 Oct 13, 2013

The popularity of volunteer tourism as a form of alternative tourism has grown significantly over the past decade (McGehee, and Norman, 2002). Volunteer tourists can now be found throughout the world participating in a wide array of social, ...

Author: Kevin Lyons 

Year: 2007 

37 Think Tank VII Volunteer Tourism: Sustainable Innovation in Tourism, ... file 6587 Oct 13, 2013

This is a study of the relationships between two volunteer tourism host communities and the volunteer tourists who visit them. One is a declining rural community located in the Appalachian mountains of the United States. The other is in a ra...

Author: Nancy McGehee 

Year: 2007 

36 Think Tank VII Tourism Resource Teams: Innovation with and for touris... file 12410 Oct 13, 2013

Communities have a variety of interest levels in tourism overall, including sustainable tourism (WTO, 2002). While we have witnessed increased awareness and discussions about sustainability and sustainable tourism, there is often a lack of s...

Author: Cynthia Messer, Ingrid Schneider & Okechukwu Ukaga 

Year: 2007 

» Think Tank VII Getting Fit to Innovate: TUI's InnOlympics file 5169 Oct 13, 2013

Tether (2003) describes innovation within service industries as having a Cinderella status - marginal and neglected. The traditional approach to thinking about innovation has been to concentrate on manufacturing and within that, the role of...

Author: Graham Miller & Caroline Scarles 

Year: 2007 

34 Think Tank VII There's No Such Thing as Sustainable Tourism: Innovati... file 12123 Oct 13, 2013

Innovation can come in many forms but all of these share three common elements - creativity, a problem solving approach and a new way of thinking. This paper proposes that current approaches to tourism and sustainable regional development h...

Author: Gianna Moscardo 

Year: 2007 

33 Think Tank VII Innovation in Tourism Education: Building the Capacity... file 2477 Oct 13, 2013

This paper will present the findings of a recent Summit on the Future of Tourism Education held in April 2007 in Austria. The summit's goal is to identify future societal, economic, environmental, political and technological trends from 201...

Author: Pauline Sheldon 

Year: 2007 

32 Think Tank VII Social Responsibility and Innovation on Trafficking an... file 2914 Oct 13, 2013

Ethical questions related to globalization, human rights, unfair labor practices and trans-boundary exchanges of capital and work force create ever more complex challenges for the tourism sustainability agenda. In recent years, the tourism i...

Author: Camelia Tepelus 

Year: 2007 

31 Think Tank VII Practical Interpretations of a Dynamic Model of Sustai... file 6185 Oct 13, 2013

"Operational definitions of tourism sustainability require details regarding what is to be sustained, for whom it is to be sustained, and the level at which it is to be sustained." This is the introductory sentence to "A Dynamic Model of Sus...

Author: Timothy Tyrrell & Robert Johnston 

Year: 2007 

30 Think Tank VI The Good, the Bad and the Ugly: CSR, Film and Tourism.... file 8393 Oct 13, 2013

This paper reports on an element of an ongoing research project undertaken since 1999 in relation to the effects of film-induced tourism on a small community based in North Yorkshire, England, namely Goathland.  Goathland is better known to ...

Author: Sue Beeton 

Year: 2006 

OPA: 2006 Runner Up 

29 Think Tank VI Stakeholder involvement, culture and accountability in... file 7799 Oct 13, 2013

Following its historical rise and fall, America’s first industrialized polluted landscape garnered federal and local support to remedy its near destruction. Today, the Blackstone Valley is a pragmatic example of translating theory into pract...

Author: Robert Billington, Veronica Cadoppi & Natalie Carter 

Year: 2006 

OPA: 2006 Outstanding Paper Award Winner 

28 OPA award Stakeholder involvement, culture and accountability in... file 8237 Oct 13, 2013

Following its historical rise and fall, America’s first industrialized polluted landscape garnered federal and local support to remedy its near destruction. Today, the Blackstone Valley is a pragmatic example of translating theory into pract...

Author: Robert Billington, Veronica Cadoppi & Natalie Carter 

Year: 2006 

OPA: 2006 Outstanding Paper Award Winner 

27 Think Tank VI Service Learning in Tourism Educational Programs – A S... file 4607 Oct 13, 2013

A problem in developing new tourism markets remains how to resource them from an existing employment base. Key questions arising are: Do current tourism enterprises have the existing skills to move into these new markets for sustainable tour...

Author: Susan Anita Briggs 

Year: 2006 

26 Think Tank VI Sustainable tourist accommodation management: The role... file 7427 Oct 13, 2013

The integration of sustainability within the domain of tourism has recently made considerable progress. For instance, in the UK and the Netherlands, the most important federations of tour operators, the FTO and the ANVR, have introduced obli...

Author: Menno Houtstra 

Year: 2006 

25 Think Tank VI Corporate Social Responsibility and Marine Tourism Org... file 6373 Oct 13, 2013

Corporate Social Responsibility (CSR) has become an important issue for some governments but the tourism industry appears to be slow in adopting CSR strategies. By focusing on CSR, we argue that the implementation of CSR audits could help t...

Author: Ya-Ting Huang, David Botterill & Eleri Jones 

Year: 2006 

24 Think Tank VI How Sophisticated is the level of E-Commerce Adoption ... file 3724 Oct 13, 2013

The research aims to develop a conceptual model of e-commerce adoption in tourism enterprises. The paper begins with a literature review identifying the opportunities and competitive advantage for tourism enterprises associated with E-commer...

Author: Nina Mistilis & John D’Ambra 

Year: 2006 

23 Think Tank VI Testing Clarkson’s Typical Corporate and Stakeholder I... file 8367 Oct 13, 2013

In today’s world of growing concern over the social and environmental effect of tourism, the responsibility for the future of our society is moving from simply relying on our political leaders and interest groups towards the concept that cor...

Author: Catrina Papaleo & Sue Beeton 

Year: 2006 

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