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Welcoming Chinese Visitors and the Easternization of the Australian Tourism Industry

Author :	Patricia C. Johnson
School/Work Place :	University of Newcastle, Australia
Contact :	Patricia.Johnson@newcastle.edu.au
Year :	2014

Tourism academics, practitioners, governments and agencies around the world are in general agreement about the future of tourism in what commentators have tagged The Asian Century. Assuming demographic and economic conditions persist, the industry will be forever changed by the entry of the largest tourism source market in the world: mainland China. This paper argues that increased mobility by the denizens of the Middle Kingdom will result in the Easternization of tourism practices through the exercise of soft power. This constitutes a shift of power from the North to the South (albeit China is in the geographical north). This paper is informed by an analysis of the Welcoming Chinese Visitors program that was guided by Johnson’s (2014) post-disciplinary approach to studying cross-cultural relationships.

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Category :: Think Tank XIV

Tag :: chinese tourism; chinese visitors; easternization; australia; tourism; cross-cultural relationships; the asian century; mobility

Attachment :: Johnson.pdf [File Size:2.46MB/Download:443]; Johnson, P.C. - Welcoming Chinese Visitors and the Easternization of the Australian Tourism Industry.pdf [File Size:111.9KB/Download:577]

Views :: 7725
Registered Date :: 2014.06.26; 17:28:31

Trackback :: https://www.besteducationnetwork.org/Papers_Presentations/11934/89c/trackback

Article URL :: https://www.besteducationnetwork.org/Papers_Presentations/11934

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