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RESOURCES: PAPERS & PRESENTATIONS

Author : Derek Robbins & Justyna Gaczorek
School/Work Place : Bournemouth University, United Kingdom
Contact : drobbins@bournemouth.ac.uk
Year : 2015

This paper examines the relationship between luxury and sustainability in tourism using a case study of the Soneva Group, which has two luxurious eco resorts in Maldives and Thailand. The aim of this paper is to determine whether luxury and sustainability can be compatible in tourism accommodation.

The secondary research establishes definitions of luxury and sustainability as well as a review on the sustainability performance of the luxury tourism accommodation sector. It suggests that there is a clear positive correlation between the degree of luxury and the consuption of water and electricity and with increased CO2 emissions. The primary research evaluates consumer opinion on the Soneva product exploring perceptions of both luxury and sustainable practice based on analysis of 292 reviews of Soneva resorts posted by visitors on review websites.

Consumers have a simplistic notion of sustainability and seek a sanitised experience in eco-resorts. Soneva fulfills the demand for luxury and a ‘Robinson Crusoe experience’ and uses sustainability as a part of its marketing strategy, which revolves around its flagship SLOW LIFE philosophy.  However conflicts between luxury and sustainability  remain.  Soneva finds it easier to focus on carbon offsetting, CRS strategies and recycling, whilst the key challenges of  high carbon emissions and local sourcing remain. The practices at the resorts go beyond marketing gimmicks and the company achieves better sustainability performance in terms of energy consumption than most luxury resorts, and demonstrates  examples of good practice and evidence of  real intent.  However it remains an example of ‘work in progress’.


List of Articles
No. Subject Viewssort Date
314 Think Tank X New Media for Climate Change Communication and Collabo... file 5002 Oct 13, 2013

The Climate Change Collaboratory1 aims to strengthen the relations between Austrian scientists, policy makers, educators, environmental NGOs, news media and corporations - stakeholders who recognize the need for adaptation and mitigation, b...

Author: Arno Scharl 

Year: 2010 

313 Think Tank V Political Instability and its Effects on Tourism file 4953 Oct 13, 2013

Tourism today is second only to oil as the world’s leading export commodity, accounting for global earnings of more than $300 billion, or nearly 25 per cent of total world GNP (Poirier 2000, p30, cited in Dieke, 2000). Over the last two deca...

Author: Sarah JR Ryu 

Year: 2005 

312 Think Tank XII Encouraging Environmentally Friendly Transport Mode Ch... file 4946 Nov 06, 2013

The travel between home and destination is a key element of any holiday and has received increasing attention by tourism scholars as its environmental and particularly its climatic impacts have become widely recognized (Gössling 2002; Metz, ...

Author: Astrid Dickinger & Anja Hergesell 

Year: 2012 

311 Think Tank X Innovation of and in Informal Actor Network file 4945 Oct 13, 2013

How the informal sectors create and share innovation in gaining competition is very important in tourism development. Commonly, informal sectors are embedded in their routines and lack of innovation capacities. Based on the case of pedicab ...

Author: Maya Damayanti 

Year: 2010 

310 Think Tank XVII From Sustainability to Resilience: Understanding Diffe... file 4921 Aug 17, 2017

The tourism literature on the relationship between resilience and sustainability is still in its infancy. Some argue that resilience planning has emerged as an alternative to sustainable development to provide new perspectives on socio-ecolo...

Author: Girish Prayag & Caroline Orchiston & Mesbahuddin Chowdhury 

Year: 2017 

309 OPA award The Managing Local Tourism Master Class: Communicating... file 4881 Oct 13, 2013

The aim of this paper is to describe an action-based research project entitled the Management Local Tourism Master Class (MLTMC) and to discuss the merits of this extension tool in building sustainable tourism management practices across loc...

Author: Dianne Dredge, Emma-Jane Ford & Michelle Whitford 

Year: 2010 

OPA: 2010 Outstanding Paper Award Winner 

308 Think Tank IX Valuing Open Innovation Environments in Tourism Educat... file 4873 Oct 13, 2013

The world has changed tremendously since the publication of Our Common Future by the World Commission for Environment and Development (1987), which elevated the concept of sustainable development from grassroots initiatives to the forefront...

Author: Janne Liburd & Anne-Mette Hjalager 

Year: 2009 

307 Think Tank XI Environmental Attitudes of Generation Y Students: Foun... file 4818 Oct 14, 2013

Sustainability has long been a theme in the tourism research and planning literature and is a growing concern in the wider area of business and corporate management. Consequent to these trends in practice and research there has been a growt...

Author: Pierre Benckendorff, Gianna Moscardo & Laurie Murphy 

Year: 2011 

306 Think Tank VII The Practical Application of Sustainable Tourism Devel... file 4777 Oct 13, 2013

The internationally acclaimed Blackstone Valley Tourism Council continues to create a sustainable visitor destination using whole place-making techniques. Under its auspices, the Sustainable Tourism Planning and Development Laboratory share...

Author: Robert Billington, Natalie Carter & Lilly Kayamba 

Year: 2007 

305 Think Tank XI Learning Network Sustainable Tourism (LNST) for Touris... file 4773 Oct 14, 2013

Since 2002 the Flemish Tourism Board, the executive agency of the Flemish Ministry of Tourism, has implemented different actions to introduce the principles of sustainable tourism into tourism education in Flanders. The general objective is...

Author: Griet Geudens & Manuel Minne 

Year: 2011 

304 Think Tank VII Practical Interpretations of a Dynamic Model of Sustai... file 4751 Oct 13, 2013

"Operational definitions of tourism sustainability require details regarding what is to be sustained, for whom it is to be sustained, and the level at which it is to be sustained." This is the introductory sentence to "A Dynamic Model of Sus...

Author: Timothy Tyrrell & Robert Johnston 

Year: 2007 

303 Think Tank VI Corporate Social Responsibility and Marine Tourism Org... file 4723 Oct 13, 2013

Corporate Social Responsibility (CSR) has become an important issue for some governments but the tourism industry appears to be slow in adopting CSR strategies. By focusing on CSR, we argue that the implementation of CSR audits could help t...

Author: Ya-Ting Huang, David Botterill & Eleri Jones 

Year: 2006 

302 Think Tank XIV Development of a Certification System for Sustainable ... file 4682 Jun 27, 2014

Tourism destinations are complex entities that can be defined as geographical areas of different sizes that are being visited by tourists. Most definitions then differentiate between the perspectives of those living in and managing a destina...

Author: Wolfgang Strasdas 

Year: 2014 

301 Think Tank VI Corporate Social Responsibility in the Catalan hospita... file 4645 Oct 13, 2013

The practices of CSR have attracted the attention of the investigators, who have prepared a great diversity of theories and the international organisms, which have done recommendations, so that the companies have added them in their strategi...

Author: Ramon Palau 

Year: 2006 

300 Think Tank VIII Lifestyle Oriented Small Tourism [LOST] Firms in the F... file 4629 Oct 13, 2013

Lifestyle has been oft cited in the literature as the main motivation for those establishing or acquiring tourism related businesses in attractive destinations. However, the term has many different dimensions and connotations, both positive...

Author: Jack Carlsen & Alison Morrison 

Year: 2008 

299 Think Tank XIX Exploring guest book inscriptions towards understandin... file 4607 Oct 23, 2019

Key words: visitor experience, guest books, Mnemba Island Lodge, Zanzibar Page: 125-139 Exploring guest book inscriptions towards understanding tourist experience at Mnemba Island Lodge.pdf Normal 0 false false false EN-US X-NONE X-NONE /* S...

Author: Kevin Mearns 

Year: 2019 

298 Think Tank V Crisis Communications and Tourism Recovery Strategies ... file 4581 Oct 13, 2013

This paper describes the application of lessons and processes gleaned from previous crises and disasters to the tourism recovery process for the Maldives following the tsunami of December 26 th , 2004. An assessment of existing literature as...

Author: Jack Carlsen 

Year: 2005 

OPA: 2005 Outstanding Paper Award Winner 

297 Think Tank XIII Exploring the Relationship between Cultural Capital in... file 4577 Nov 06, 2013

There is substantial literature on the impacts of tourism on culture, both positive and negative, however, there are relatively few articles that explore the relationship between cultural capital and sustainable tourism. This paper will repo...

Author: Laurie Murphy & Andrea Schurmann 

Year: 2013 

296 Think Tank XI Visualising Sustainability: Reflections on Applied Stu... file 4568 Oct 14, 2013

As Sontag (1979) stated, we live in an image-based world within which we are continuously bombarded with visuals in countless formats and guises. However, despite such image saturation, academic engagement whether through teaching or resear...

Author: Caroline Scarles 

Year: 2011 

295 Think Tank XII Sustainable Tourism: Is it better to travel or not to ... file 4545 Nov 06, 2013

Tourism’s growing contribution to climate change has come to the forefront of the sustainable tourism literature as evidenced by the Journal of Sustainable Tourism’s (JOST) 2010 publication of a special issue titled “Tourism: Adapting to Cli...

Author: B. Bynum Boley 

Year: 2012 

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