Resources

RESOURCES


RESOURCES: PAPERS & PRESENTATIONS

Author : Kevin Lyons
School/Work Place : University of Newcastle, Australia
Contact : kkevin.lyons@newcastle.edu.au
Year : 2007

The popularity of volunteer tourism as a form of alternative tourism has grown significantly over the past decade (McGehee, and Norman, 2002). Volunteer tourists can now be found throughout the world participating in a wide array of social, educational, political and environmental projects. While these projects continue to use volunteer tourists as a significant source of labour, the NGOs and community organisations that provide and support them have begun exploring other innovative ways to attract and engage volunteer tourists who may wish to provide their voluntary labour in less direct ways. As a result programs are now emerging that move beyond the convention established in volunteer tourism where participants travel to a destination community to volunteer their labour while simultaneously being a ‘tourist’ in the broadest sense of the word. Instead, these new programs fuse adventure, volunteerism and philanthropy incrementally into an innovative tourism experience that challenges traditional debates about the decommodifying processes (Wearing, McDonald, and Ponting, 2005) embedded in volunteer tourism. One example of this new type of volunteer tourism is the development and provision of fundraising adventure tours. Fundraising adventure tourism has been adopted by a number of NGO’s who recruit participants willing to raise a pre-determined sum of money half of which is used to support the NGO’s core business and the remaining funds are used to fund an adventure tour.

Previous arguments have suggested that volunteer tourism does not fit into the commodified regime of mass and packaged tourism as its focus is not on the exchange value in the tourism system (Wearing et al. 2005). This paper explores whether the act of fundraising as an act of volunteering, conducted prior to participating in an adventure tour enabled participants to experience the decommodified frame of gift economy that has been heralded as the hallmark of volunteer tourism (Wearing, 2001) or whether this separation undermines this process. This paper presents a case study of one of these innovative programs developed and operated by Oxfam Community Aid Abroad Australia – Oxfam Challenge program.

This paper draws on the marketing materials of Oxfam and presents findings from an analysis of diaries and web-blogs of 25 individuals who participated in fundraising/cycling adventures with Oxfam Australia– Oxfam Challenge program. The adventure fundraising tour conducted by Oxfam Australia is marketed as an adventure experience with a difference. OXFAM Australia recruits participants willing to raise $5000 which in-part covers the cost of a two week cycling tour through remote villages in China, Vietnam or Cambodia where they visit environmental and humanitarian projects and where the funds they raised are being used. While participants are recruited through Oxfam Australia, the adventure tour component of the program is outsourced to a commercial travel service provider who provides a fully packaged program including airfares, meals, a bicycle, and a guide. This component of the experience is almost identical to any packaged adventurebased tour conducted by a wide range of operators globally.


List of Articles
No. Subject Viewssort Date
122 Think Tank VI Corporate Social Responsibility and Marine Tourism Org... file 8856 Oct 13, 2013

Corporate Social Responsibility (CSR) has become an important issue for some governments but the tourism industry appears to be slow in adopting CSR strategies. By focusing on CSR, we argue that the implementation of CSR audits could help t...

Author: Ya-Ting Huang, David Botterill & Eleri Jones 

Year: 2006 

121 Think Tank IX Labour Justice and Sustainable Tourism: The Centrality... file 8850 Oct 13, 2013

What we value is intricately linked to our morality and our ethics, whether personal or corporate. Sustainability is essentially a statement of morality, embedding as it does the notion of inter- and intra-generational equity. This includes,...

Author: Stephanie Chok & Jim Macbeth 

Year: 2009 

120 Think Tank XV Why Africans do not visit their national parks: A case... file 8789 Jul 27, 2015

Present-day Western approaches relating to nature and natural resources management assume that humans are independent from the natural world (Pierotti & Wildcat, 2000). Protected areas such as Yellowstone National Park were created with ...

Author: Lesego S. Stone & Gyan P. Nyaupane 

Year: 2015 

119 Think Tank XIV Exploring the potential of Community Based Ecotourism ... file 8758 Jun 27, 2014

Development in developing countries often results in mass land-use change and subsequent increase in greenhouse gas emission by deforestation or forest degradation. For instance, approximately a-fifth of global greenhouse gas emissions was a...

Author: Stephen Wearing, Paul Chatterton, Amy Reggers & Hanna Sakata 

Year: 2014 

118 Think Tank XI Visualising Sustainability: Reflections on Applied Stu... file 8690 Oct 14, 2013

As Sontag (1979) stated, we live in an image-based world within which we are continuously bombarded with visuals in countless formats and guises. However, despite such image saturation, academic engagement whether through teaching or resear...

Author: Caroline Scarles 

Year: 2011 

» Think Tank VII Innovations in Volunteer Tourism: A Case Study of Fund... file 8606 Oct 13, 2013

The popularity of volunteer tourism as a form of alternative tourism has grown significantly over the past decade (McGehee, and Norman, 2002). Volunteer tourists can now be found throughout the world participating in a wide array of social, ...

Author: Kevin Lyons 

Year: 2007 

116 Think Tank IX Valuing Open Innovation Environments in Tourism Educat... file 8569 Oct 13, 2013

The world has changed tremendously since the publication of Our Common Future by the World Commission for Environment and Development (1987), which elevated the concept of sustainable development from grassroots initiatives to the forefront...

Author: Janne Liburd & Anne-Mette Hjalager 

Year: 2009 

115 OPA award The Managing Local Tourism Master Class: Communicating... file 8430 Oct 13, 2013

The aim of this paper is to describe an action-based research project entitled the Management Local Tourism Master Class (MLTMC) and to discuss the merits of this extension tool in building sustainable tourism management practices across loc...

Author: Dianne Dredge, Emma-Jane Ford & Michelle Whitford 

Year: 2010 

OPA: 2010 Outstanding Paper Award Winner 

114 Think Tank XIII Understanding Sense of Place in Tourism Development: T... file 8408 Nov 06, 2013

This paper introduces the rationale for a study which explores the relationship between sense of place and sustainability at Tunku Abdul Rahman National Park (TARP), Sabah. Sense of place encompasses an understanding of the meaning bestowed ...

Author: Paulin Wong Poh Lin & Balvinder Kaur Kler 

Year: 2013 

113 Think Tank XII Opportunities and Obstacles for Sustainable Tourism Mo... file 8372 Nov 06, 2013

Cross border destination management is characterized by some extra challenges: national, district or county interests, different administrative structures, a high impact of politics and policies, inequality of tourism infrastructures, power ...

Author: Tatjana Thimm 

Year: 2012 

112 Think Tank XIV Development of a Certification System for Sustainable ... file 8189 Jun 27, 2014

Tourism destinations are complex entities that can be defined as geographical areas of different sizes that are being visited by tourists. Most definitions then differentiate between the perspectives of those living in and managing a destina...

Author: Wolfgang Strasdas 

Year: 2014 

111 Think Tank XIV The Development of a National Tourism Research Agenda ... file 8150 Jun 26, 2014

A national research agenda identifies the research priorities that need to be addressed to “inform future policy and service delivery” by government and “for use by academics and practitioners to stimulate research, partnerships and collabor...

Author: Leo Jago & Margaret Deery 

Year: 2014 

110 Think Tank XII Social and Economic Mobility: Expatriate Practises in ... file 8149 Nov 06, 2013

Bali has long been a tourist destination for Australian tourists and the Australian tourist market is an important one for Bali tourism. In the last two decades, increasingly Australian tourists have and are shifting their mobility practices...

Author: Gayle Jennings 

Year: 2012 

109 Think Tank XIII Exploring the Relationship between Cultural Capital in... file 8111 Nov 06, 2013

There is substantial literature on the impacts of tourism on culture, both positive and negative, however, there are relatively few articles that explore the relationship between cultural capital and sustainable tourism. This paper will repo...

Author: Laurie Murphy & Andrea Schurmann 

Year: 2013 

108 Think Tank V Tourism in Small Communities: Risks and Benefits file 8098 Oct 13, 2013

This paper presents the findings from a Sustainable Tourism Co-operative Research Centre study into the risks associated with the social impacts of tourism on a small community in the Australian state of Tasmania. This state is known for its...

Author: Leo Jago, Margaret Deery & Liz Fredline 

Year: 2005 

107 Think Tank VIII Resident Support for Sustainable Tourism Policies in T... file 8069 Oct 13, 2013

During the last two decades, there has been increased focus on topics related to various aspects of sustainable tourism. Believing that sustainable tourism can be a serious alternative that can remedy some of the negative impacts associated ...

Author: Ercan Sirakaya-Turk, Muzzo S. Uysal & Turgut Var 

Year: 2008 

106 Think Tank VI Service Learning in Tourism Educational Programs – A S... file 7998 Oct 13, 2013

A problem in developing new tourism markets remains how to resource them from an existing employment base. Key questions arising are: Do current tourism enterprises have the existing skills to move into these new markets for sustainable tour...

Author: Susan Anita Briggs 

Year: 2006 

105 Think Tank VII Rural Adventure Tourism and Social Entrepreneurship file 7966 Oct 13, 2013

The intent of this research is to provide a comparative analysis of several innovative social entrepreneurial businesses operating within the realm of rural adventure tourism. This qualitative, case-based research explores six companies, wh...

Author: Christina Heyniger & Kristin Lamoureaux 

Year: 2007 

104 Think Tank XIII Striving for Environmental Sustainability through Soci... file 7956 Nov 06, 2013

The question how native societies cope with the increasing pressure of global values, such as sustainability, westernization and democratic institutions has been asked in the last decades (Smith, 1989; Honey, 1999; Nash, 2001; Honey, 2008). ...

Author: Peter Varga 

Year: 2013 

103 Think Tank XIV Tourism Concessions in National Parks: Neo-liberal Too... file 7930 Jun 26, 2014

For the tourism sector the government aims to “Grow the number of new business opportunities on public conservation land in order to deliver increased economic prosperity and conservation gain” (New Zealand Government, 2012: 23). In relation...

Author: Valentina Dinica 

Year: 2014 

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