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Sustainable Experience: Innovative sustainable communication methods in the hotel industry

Author : Annkathrin Weiss & Matthias Straub
School/Work Place : SRH Hochschule Berlin, Germany
Contact : Matthias.straub@srh-hochschule-berlin.de
Year : 2018

Key words: Customer Experience, Sustainable Marketing, CSR, Communication, Hospitality Management

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Category :
Think Tank XVIII
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Attachment :
TTXVIII 2018 Weiss, Straub.pdf [File Size:543.4KB/Download:499]
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3964
Registered Date :
2019.01.07
16:31:32
Trackback :
https://www.besteducationnetwork.org/Papers_Presentations/16158/1f7/trackback
Article URL :
https://www.besteducationnetwork.org/Papers_Presentations/16158
List
List of Articles
No. Subject Viewssort Date
1 Think Tank XV Environmental Practices and Hotels’ Performance: an em... file 1584 Jul 27, 2015

Firms are nowadays facing growing pressure from governments and environmental institutions to reduce their ecological footprint. While a growing number of empirical studies have examined the impact of green management policies on firms’ fina...

Author: Christelle Cortese & Mondher Sahli 

Year: 2015 
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