RESOURCES
RESOURCES: PAPERS & PRESENTATIONS
| Author : | Matthias Straub |
|---|---|
| School/Work Place : | SHR Hochschule, Germany |
| Contact : | matthias.straub@srh-hochschule-berlin.det |
| Year : | 2016 |
Corporate
Social Responsibility (CSR) and Corporate Sustainability (CS) play a more and
more crucial role in the development of hotel business. A study of the French
hotel company Accor shows, that sustainability is a determining factor of the
booking decision of hotel guests. Overall 68 per cent of the questioned people
rather or fully agreed to the question, if they would accept the idea that the
hotel might be a little less well localized if the hotel implements policies or
services in favour of sustainable development. Regarding the question if they
would accept the idea that the room rate might be a little higher if the hotel
implements sustainability services, an overall share of 66 per cent rather or
fully agreed (Accor 2011). A study of a German research department shows, that
more than 40 per cent of the people questioned, wished their holidays to be
ecological immaculate. And for more than 46 per cent of the questioned people,
their holidays should be socially acceptable as well (Forschungsemeinschaft Urlaub
und Reisene. V. 2013). The results of these studies finally show, that guests
and even society becoming more eco-minded and more aware of the social
responsibility of hotels and that the CSR performance of hotels has a positive
impact on the satisfaction of the guests.
