Author : Jorge E. Araña, Gianluca Goffi & Carmelo J. León
School/Work Place : Institute of Tourism and Sustainable Economic Development (TIDES) University of Las Palmas de Gran Canaria
Contact :
Year : 2016

There is an increasing concern for environmental and social issues among international travelers. As a consequence, many tourist corporations have been exploring the implementation of Social Responsibility (SR) policies as a tool to gain competitiveness advantages. The available evidence seems to point out that these policies are not effectively influencing tourism demand (Font et al., 2012; Juvan & Dolnicar, 2014).

In this study we explore this issue by designing two Discrete Choice Experiments (DCEs). The first DCE was aimed at measuring visitors’ willingness to pay (WTP) for different SR actions. In particular the most valued policies were: (i) Labor conditions, (ii) Environmental issues, (iii) Local Community relations; iv) Animal welfare. Although there were some clear differences for SR actions among nationalities (e.g. “cultural bias”) the results show that tourists are willingness to travel more often, and willingness to pay more money for their trips if SR policies are implemented and properly communicated. In terms of importance, the dimensions were ranked as follows: (1) Environment; (2) Labor; (3) Social Projects for the Local Community. DCE results are shown that visitor’ preferences for SR policies were quite heterogeneous among the population. In particular it was found that SR preferences among the population could be characterized by a small segment of the population holding high WTP for such policies and a large portion of the population with low levels of WTP.

While all SR activities were discovered to have a positive influence on tourists choices, there still exist a large controversy estimating the real impact of SR policies on tourism demand. In order to account for potential explanations of this issue, a second DCE was implemented to elicit Tour Operators (TOs)’ perception of tourist preferences (and behavior) when facing with information of alternative SR actions during the tourist package buying process. The results show that there were not statistical differences among TOs perception of visitors’ preferences and overall mean preference for the visitors’ sample. However, TOs responses do not seem to account for the existence of several segments in the population. A further de-briefing study was implemented finding that the two more plausible explanations for the gap among SR preference levels and implementation are: i) Demand heterogeneity; ii) Markets inefficiencies in providers at the destination. Further actions aimed at improving SR communication strategies to reach specific market segments and to improve suppliers’ market efficiency at the destination. 

List of Articles
No. Subject Viewssort Date
354 Think Tank XVII A system thinking approach towards promoting sustainab... file 516 Aug 17, 2017

Over the decades, tourism has experienced continued growth and developing diversification to become one of the fastest growing economic sectors worldwide. Every year the tourism industry has experienced steady growth. International tourist a...

Author: Toshima Makoondlall-Chadee, Chandradeo Bokhoree, Deepa Sumputh 

Year: 2017 

353 Think Tank XVIII Using Delphi technique to identify experts’ opinion on... file 519 Jan 07, 2019

Key words: Conservation Behaviour, The Great Barrier Reef, Delphi Techniques

Author: Karen Hofman 

Year: 2018 

352 OPA award Sustainable Tourism on a Mass Tourism Island: An Explo... file 520 Oct 23, 2019

Key words: sustainable tourism, mass tourism, sustainable urban development, environmental sustainability Page: 86-114 Sustainable Tourism on a Mass Tourism Island.pdf Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ ta...

Author: Kate Devor Leuhusen 

Year: 2019 

351 Think Tank XIX Multi-stakeholder collaboration for transformative tou... file 529 Oct 23, 2019

Key words: sustainable tourism education, transformative education, collaborative learning, multi-stakeholder collaboration Page: 119-124 Multi-stakeholder collaboration for transformative tourism education.pdf

Author: Dagmar Lund-Durlacher, Ulrich Gunter and Gordon Sillence 

Year: 2019 

350 Think Tank XIX Sustainability cues for the post-booking phase of a to... file 539 Oct 23, 2019

Key words: sustainable tourist experience, cueing, cognitive dissonance, availability heuristic, representativeness heuristic Page: 199-207 Sustainability cues for the post-booking phase of a tourist experience.pdf Normal 0 false false false...

Author: Kristof Tomej 

Year: 2019 

349 Think Tank XV Protected areas and community wildlife-based tourism i... file 554 Jul 27, 2015

Tourism planning in protected areas (PAs) entails addressing two partly competing and overlapping goals: preserving heritage and providing access. Resolving potential conflicts between these two goals is particularly challenging at the inter...

Author: MorenTibabo Stone & Gyan P. Nyaupane 

Year: 2015 

348 Think Tank XVI SWOT Analysis of Social Entrepreneurship in Enterprises file 559 Jul 02, 2016

Social Enterprise is known as a non-profit action aiming social benefits. Social entrepreneurship, on the other hand, is social actions which create permanent and sustainable values by offering innovative perspectives to find solutions fors...

Author: Sema Alimoğlu Özkan & Ali Şükrü Çetinkaya 

Year: 2016 

347 Think Tank XVIII The role of research-based evidence in destination mar... file 561 Jan 07, 2019

Key words: marketing, research-based evidence, partnership, rural tourism, city tourism, sustainability

Author: Yukari Higuchi, Yasuhiro Yamanaka & Hiroaki Hoshi 

Year: 2018 

346 Think Tank XVI Decolonising tourism education through Indigenisation:... file 586 Jul 02, 2016

Businesses committed to corporate social responsibility (CSR) are guided by policy that focuses on the integration of social and environmental concerns in all aspects of business strategy and practice (Lund-Durlacher, 2015). This paper cons...

Author: Tamara Young & Amy Maguire 

Year: 2016 

345 Think Tank XIX Changes in volunteerism perception: Results from an In... file 603 Oct 23, 2019

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:...

Author: Rachelle Wilson, Pavlina Latkova, Aiko Yoshino and Emilyn Sheffield 

Year: 2019 

344 Think Tank XIX Eco-Fatigue and its Potential Impact on Sustainable To... file 609 Oct 23, 2019

Key words: eco-fatigue, demand for sustainable tourism, tourist experience, sustainability marketing Page: 140-164 Eco-Fatigue and its Potential Impact on Sustainable Tourist Experiences.pdf Normal 0 false false false EN-US X-NONE X-NONE /* ...

Author: Gianna Moscardo and John Pearce 

Year: 2019 

343 OPA award Can Direct Communication at the Point of Consumption R... file 625 Jan 07, 2019

Key words: food waste, food signage, sustainability, experiment

Author: Hannes Antonschmidt & Dagmar Lund-Durlacher 

Year: 2018 

342 Think Tank XVIII Resilience thinking used as a sustainable tourism mark... file 656 Jan 07, 2019

Key words: protected areas, resilience thinking, sustainability, marketing, tool

Author: Claire Louisa Fordred & Kevin Mearns 

Year: 2018 

341 Think Tank XVII Investigating the impact of climate change on the tour... file 664 Aug 17, 2017

The tourism sector is vital for the development of small island developing states. However, climate change can negatively impact on tourism demand and affect these economies both on the economic and social level. The purpose of this study is...

Author: Sheereen Fauzel, Boopen Seetanah, Robin Sannassee & Robin Nunkoo 

Year: 2017 

340 Think Tank XVII Residents’ perceptions of sustainable tourism in Mauri... file 669 Aug 17, 2017

This paper examines residents' perception on sustainable tourism in Mauritius. 500 surveys were elaborated and circulated to the respondents. This research examines the connections between the demographic variables gender, age, instruction l...

Author: Bhavish Jugurnath & Roucheet Bissessur & Youvish Ramjattan & Devendra Bissessur 

Year: 2017 

339 Think Tank XV Rural renewal or requiem? Establishing new creative ve... file 672 Jul 27, 2015

During the past decades, concern for rural poverty and underdevelopment of the rural communities of Namibia has been central to government development efforts. This has further given rise to several rural development programmes. While, some ...

Author: Erling Kavita 

Year: 2015 

338 Think Tank XVI Values, Sustainability and Destination Choice Decision... file 673 Jul 01, 2016

The sustainability concept has become popular after it was first used in almost three decades ago in what is now a renowned report, Our Common Future by Brundtland’s World Commission on Environment and Development (WCED 1987). Although much...

Author: Ercan Sirakaya-Turk, Seyhmuz Baloglu & Haywantee Rumi Ramkissoon 

Year: 2016 

337 Think Tank XVI Responsible High Performance Sport Travel – Opportunit... file 704 Jul 02, 2016

Normal 0 false false false EN-AU X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:...

Author: Kerstin Heuwinkel 

Year: 2016 

336 Think Tank XVII Enclave tourism: a friend or a foe for small island de... file 727 Aug 17, 2017

Earlier studies have stimulated much debate regarding enclave tourism development in developing countries (Britton 1982). However, it is increasingly being acknowledged that despite criticisms, all forms of tourism have the potential to cont...

Author: Perunjodi Naidoo 

Year: 2017 

335 Think Tank XVIII Deconstructing mass tourism with “upscale, all-year-ro... file 734 Jan 07, 2019

Key words: local residents, seasonality, mass tourism, sustainability, tourism development

Author: Tina Šegota 

Year: 2018